Senior Brand Manager

Summary

The Senior Brand Manager plays a strategic role within the Merchandising department, leading brand

development, private label innovation, and category differentiation initiatives that enhance the

customer experience and support business growth. This position combines consumer insight, product

strategy, and cross-functional collaboration to drive impactful merchandising decisions that align

with evolving shopper needs. The ideal candidate has experience working in a fast-paced retail or

consumer goods environment and excels in turning market data into actionable, brand-forward

strategies that improve both performance and perception.

Responsibilities

• Lead brand strategy initiatives to strengthen category identity, customer loyalty, and product
  
  

differentiation within the merchandising portfolio.

• Drive private label development efforts, collaborating with buyers, suppliers, and internal
  
  

stakeholders to ensure alignment with brand positioning and business goals.

• Use consumer insights, market research, and sales data to identify opportunities for
  
  

innovation, product expansion, and enhanced customer relevance.

• Partner with the Marketing team on packaging, storytelling, seasonal campaigns, and
  
  

promotional strategies that reflect brand values.

• Support merchandising teams in optimizing product selection, presentation, and in-store
  
  

experience in alignment with brand standards.

• Establish and maintain brand guidelines for merchandising-led categories, ensuring
  
  

consistency in quality, messaging, and customer perception.

• Evaluate vendor proposals and product opportunities through a brand lens to ensure
  
  

alignment with customer expectations and category vision.

• Track KPIs related to brand performance, category penetration, customer engagement, and
  
  

private label sales.

• Share industry best practices and strategic recommendations to elevate merchandising
  
  

innovation and operational efficiency.

• Collaborate cross-functionally with departments such as Store Operations, Marketing, Supply
  
  

Chain, and Compliance to ensure seamless execution of initiatives.

• Perform other duties as assigned by management.
  
  

Qualifications

• A Bachelor's degree in Business, Merchandising, Marketing, or a related field.
• 6 - 10 years of experience in brand management, product strategy, or category leadership
  
  

within a retail or consumer packaged goods environment.

• Demonstrated success in developing or managing private label programs, shopper-focused
  
  

branding, and merchandising innovation.

• Bilingual in English and Mandarin is preferred.
• Familiarity with Asian grocery products, cultural preferences, and market trends is a plus.
• Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint)
• Strong negotiation skills for securing optimal contracts and pricing with suppliers.
• Proficient in analyzing sales data and market trends to inform purchasing decisions and
  
  

optimize inventory.

• Experienced in building and maintaining vendor relationships to ensure product quality and
  
  

timely delivery.

• Excellent verbal and written communication skills for effective collaboration with suppliers
  
  

and internal teams.

• Proven ability to manage multiple projects concurrently, ensuring timely execution of
  
  

purchasing and merchandising strategies.

• Authorized to work in the United States without sponsorship.
  
  

Physical Requirements

• Prolonged periods sitting at a desk and working on a computer
• This job may require standing or walking for extended periods of time, lifting up to 50
  
  

pounds, and performing repetitive motions.

Position Details

• Employment Type: Full Time
• Location: 6338 Regio Ave, Buena Park, CA 90620
  
  

Benefits

• Medical, Dental, Vision, and Life Insurance.
• 401 (k) Retirement Saving Plan with 4% Company Match.
• Long-Term Services Award.
• Employee Discount.
• Paid Time Off.
  
  

Compensation

The pay range for this job starts at $100,000 per year. This is a general guideline only and not a

guarantee of compensation or salary. Additional factors considered in extending an offer include (but

are not limited to) the responsibilities of the job, your education, skills, qualifications, experience,

and location.