Manager, Digital Media

About Monster Energy

Forget about blending in. That's not our style. We're the risk takers, the trailblazers, the game-changers. We're not perfect and we don't pretend to be. We're raw, unfiltered, and a bit unconventional. Our drive is just like our athletes, unrivaled. The power is in your hands to define what success looks like and where you want to take your career. It's not just about what we do, but about who we become on along the way. We are much more than a brand here. We are a way of life, a mindset. Join us.

A Day In The Life

In this role, you'll drive growth through innovative digital marketing campaigns across various paid media channels. Collaborate closely with teams in Digital Marketing, Brand Management, Shopper Marketing, and Sales to achieve measurable results, such as attracting new customers, engaging existing ones, and boosting revenue. Your efforts will be crucial in enhancing Monster Energy's digital advertising presence and ensuring our brand reaches and resonates with incremental audiences. Join us and be part of a team that thrives on creativity, collaboration, and success.

The Impact You'll Make

• Create, manage and optimize advertising campaigns across social media partners, programmatic DSPs, and media publications. Spearhead the consolidated media planning of Monster Energy’s brand media initiatives.
• Actively test and analyze targeting, ad creative, landing pages, and placements to drive results, consolidate learnings and enact best practices.
• Manage and pace campaign budgets on a routine basis to ensure efficient delivery of advertising spend and to ensure pacing towards campaign objectives and goals. Maintain media budgets and overall budget summaries for assigned campaigns.
• Direct the creation and presentation of performance reports, providing insights and actionable recommendations that utilize core brand media KPIs (Brand Lift, CPA, CPC, VCR, ROAS, LTV and CPM)to inform future digital marketing strategies and planning.
• Collaborate with cross‐functional teams to align digital media efforts with broader marketing objectives. Ensure continuity and consistency in the brand experience across paid digital channels, working closely with teams such as Brand, Marketing, and Sales. Provide guidance and support to the team executing tactical plans.
• Work closely with cross‐functional teams like Brand and Creative Services to create, design, and deliver the assets required for executing digital marketing plans, ensuring alignment with growth and performance goals.
• Encourage new, innovative approaches within digital advertising campaigns while supporting continuous learning and development, ensuring the team is aligned with the latest trends and best practices in the industry.
  
  

Who You Are

• Prefer a Bachelor's Degree in the field of Communications, Marketing, Advertising, Public Relations, Media studies, or related fields.
• Between 3‐5 years of experience in Performance Marketing.
• Functional experience of retail media platforms, Amazon Marketing Cloud, Wal‐Mart Connect, Google Analytics, Bid Management Platforms and Microsoft Office Suite.
  
  

Monster Energy provides a competitive total compensation. This position has an annual estimated salary of USD $78,750 - USD $105,000. The actual pay may vary depending on your skills, qualifications, experience, and work location.