Director of Marketing

At Lumicell, we will give you the opportunity to harness all that’s within you by working in a mission driven

start-up environment with high-performing employees, tackling some of the most important challenges in

cancer surgery. We are working to revolutionize the way cancer surgery is performed, starting with breast

cancer. Women in the US have a 1 in 8 lifetime risk of being diagnosed with breast cancer. Every two

minutes, a person is diagnosed. Our founder, David Lee lost his wife to breast cancer. You will be a part

of something groundbreaking as we transition from clinical development to our commercial launch.

The Director of Marketing is responsible for executing best-in-class marketing strategies as we prepare

for our first 0-1 commercialization phase. The Director of Marketing charts the annual marketing strategy

and oversees efforts to strengthen the company’s brand and position, while exceeding the commercial

plan.

What You’ll Do

• Lead all Marketing, including Strategic Marketing (creating portfolio marketing strategies, building
  
  

market models, etc.) and data analytics

• Be the franchise lead. Own upstream (product development) and downstream (KOL
  
  

management, physician education and activities) areas of Product Marketing

• Drive Lumicell brand awareness within the healthcare ecosystem (patients, clinicians, hospitals,
  
  

systems, and advocates)

• Develop a simplified and powerful message and narrative of Lumicell’s value proposition for all
  
  

audiences

• Prepare launch plans for new product offerings; lead the strategy for launch of the breast cancer
  
  

solution as the first indication of our pan-cancerous platform technology

• Synthesize meaningful customer insights, feedback, and market data to create case studies that
  
  

influence product and go to market strategies

• Lead the Integrated Communications staff to create the digital/social media strategy that delivers
  
  

positive business disruption, incremental revenue growth and enhanced brand equity

• Lead related KOL network
• Partner with Sales Leadership, Commercial Excellence, and Health Economics and Market
  
  

Access to ensure alignment to strategy, tactics, and budget

What You’ll Need

• Bachelor’s Degree required
• 7+ years of relevant marketing experience
• Experience in medical device / surgical products, life sciences or healthcare industry
• Strong experience across product marketing, marketing strategy and downstream marketing
  
  

activities

• Breast experience a plus
• KOL management experience
• Exceptional communication skills; both written and verbal; strong presenter and proven storyteller
• Broad marketing skills including Voice of Customer, campaign management, demand generation,
  
  

market segmentation, digital marketing, strategy development, competitor assessment, etc.

• Experience working in a rapidly growing company or division (ideally startup experience)
• Strong analytical planning, forecasting, and budgeting/financial skills
• Understand/experience with regulatory & legal requirements of marketing clinical products
  
  

Lumicell is committed to a Diverse and Inclusive workplace. We strive to recruit candidates who will bring inclusive mindsets and contribute to our values.

Lumicell is an Equal Opportunity Employer and does not discriminate based on race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. Lumicell will make reasonable accommodations for qualified individuals with known disabilities, in accordance with applicable law.