Social Media Content Coordinator

Overview

Reporting to the Social Media Manager, the Content Coordinator serves as a steward of the Cavender’s brand and a key driver of our digital content strategy. This role unlocks new and innovative ways to bring Cavender’s to life across social and digital platforms, with a strong focus on engaging communities and elevating our western lifestyle voice. The position includes planning content, managing partnerships, supporting events, and ensuring alignment with the broader marketing calendar. Periodic travel is required as this role represents Cavender’s at stores, industry functions, and lifestyle events.

Duties and Responsibilities

· Support the “Cavender’s Culture” and drive our Mission, Vision, and Values

· Execute a cohesive social media strategy that balances brand-building and sales-driving initiatives.

· Develop, curate, and distribute diverse content to foster customer engagement and build brand community.

· Monitor performance metrics and analytics, leveraging insights to optimize strategies.

· Provide onsite social media presence and coverage at events including rodeos, grand openings, and activations.

· Collaborate with Sponsorship, PR, and contractor teams to support earned media activities.

· Guide creative direction for lifestyle and fashion photo shoots, leveraging western and fashion knowledge.

· Partner with in-house marketing and design teams to deliver integrated campaigns.

· Research and identify emerging trends and features to keep Cavender’s content fresh and relevant.

· Track competitor activities and communicate actionable insights.

· Manage and execute special projects, ensuring timely and optimized delivery.

· Provide content support across additional digital channels as needed.

Qualifications and Requirements

· Bachelor’s degree in Marketing, Communications, Business, or related field (or equivalent experience).

· Minimum 2 years of social media marketing experience with a proven track record of growing brand presence.

· Strong knowledge of western lifestyle and western fashion (required).

· Based in Tyler, TX at Cavender’s Home Office (Tyler area residence required).

· Ability to travel up to 50% for events, shoots, and brand initiatives.

Preferred Skills

· Passion for social media, content creation, and digital storytelling.

· Experience with fashion photo shoots, models, and styling.

· Broader digital marketing experience beyond social media.

· Strong organizational skills with attention to detail.

· Ability to prioritize, work independently, and meet deadlines.

· Collaborative mindset with strong teamwork skills.

• Professional under pressure with adaptability and problem-solving ability.

Cavender’s is an Equal Opportunity Employer. We do not discriminate based on race, religion, color, military status, national origin, sex, ancestry, age, sexual orientation, pregnancy, disability, genetic information, or any other personal characteristic protected under federal, state, or local law.

Cavender’s will provide reasonable accommodations for persons with a disability upon request. If you have a disability and need assistance completing the application, please call Customer Service at (888) 361 – 2555 or visit your nearest Cavender’s store.