Product Marketing Manager, Google Earth

Note: By applying to this position you will have an opportunity to share your preferred working location from the following: Mountain View, CA, USA; New York, NY, USA; Seattle, WA, USA.Minimum qualifications:

• Bachelor's degree or equivalent practical experience.
• 4 years of experience in business-to-business (B2B) product marketing with proven ability to drive measurably successful product launches and campaigns.
• Experience managing cross-functional or cross-team projects.
  
  

Preferred qualifications:

• Experience working in one or more of the following fields: growth, product, brand, social, or partner marketing or research.
• Experience with marketing and sales operations, financial analytics, or other related analytical experience.
• Experience discussing technical details and translating them into compelling marketing messages.
• Experience in consulting and working with behavioural marketing data.
  
  

About The Job

Whether you're on a consumer product (like Gmail, Search, Maps, Chrome, Android) or a business product (Google Ads, AdSense, Google Marketing Platform, Analytics), you take part in a complete marketing experience as you lead every facet of the product's journey. From determining positioning, naming, competitive analysis, feature prioritization and external communications, you help shape the product and help it grow a consumer base. This means you work with a cross-functional team across Sales, corporate communications, legal, webmasters, product development, engineering and more. In this role, you'll be involved with product marketing strategy from beginning to end.

You will partner with several cross-functional teams across Geo to shape the product strategy, vision and positioning for Google Earth and Earth Engine. You will be responsible for partnering on audience & market research, creating narratives and positioning, and crafting and launching adoption, engagement and retention strategies.

Know the user. Know the magic. Connect the two. At its core, marketing at Google starts with technology and ends with the user, bringing both together in unconventional ways. Our job is to demonstrate how Google's products solve the world's problems--from the everyday to the epic, from the mundane to the monumental. And we approach marketing in a way that only Google can--changing the game, redefining the medium, making the user the priority, and ultimately, letting the technology speak for itself.

The US base salary range for this full-time position is $114,000-$163,000 + bonus + equity + benefits. Our salary ranges are determined by role, level, and location. Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training. Your recruiter can share more about the specific salary range for your preferred location during the hiring process. Please note that the compensation details listed in US role postings reflect the base salary only, and do not include bonus, equity, or benefits. Learn more about benefits at Google .

Responsibilities

• Execute or manage campaigns, assets, communications, and programs to address user needs, team objectives, and key results (OKRs) and evaluate/analyze campaign performance for optimization, recommend channels for reaching and engaging users, and support, contribute to, or lead integrated channels to meet goals.
• Learn and become an expert on the geospatial audience (e.g. developers, technical decision makers, and practitioners), partnering closely with Comms, Product, UX Research, and Engineering to develop impactful messaging that resonates with our users.
• Carefully craft and build out product narratives and refine our channel strategies over time in support of launches and landings, including appropriate measurement tracking.
• Develop and/or manage the creation of a variety of content types and enablement materials – written, videos, presentations, etc. – as needed to support our product- and sales-led growth initiatives.
  
  
  

Google is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. See also Google's EEO Policy and EEO is the Law. If you have a disability or special need that requires accommodation, please let us know by completing our Accommodations for Applicants form .