Merchandise Buyer, Apparel & Lifestyle
General Motors
Date: 6 hours ago
City: Warren, MI
Salary:
$94,800
-
$151,400
per year
Contract type: Full time
Remote
Job Description
Remote/Hybrid: This role is based REMOTE but if you live within a 50-mile radius of Warren, MI - Cadillac Tower you are expected to report to that location three times a week, at minimum. This job may be eligible for relocation.
The Merchandise Buyer, Apparel & Lifestyle will own inventory and product strategy for GM’s branded merchandise program, ensuring assortments across Chevrolet, Cadillac, GMC, Buick, and GM corporate are trend-forward, commercially viable, and brand-elevating.
This role combines the eye of a fashion buyer with the discipline of a merchant, accountable for buy planning, open-to-buy (OTB), vendor sourcing, reorders, pricing, and margin optimization across apparel, accessories, and lifestyle categories. The ideal candidate brings deep knowledge of fashion and lifestyle markets, strong vendor relationships, and proven experience in building elevated collections that connect brands with culture.
Key Responsibilities:
Product & Assortment Strategy
Why Join Us
As GM redefines its branded merchandise program, this role offers the opportunity to own the supply side of a multi-brand portfolio and directly shape collections that connect with consumers in new ways. You will manage OTB and inventory strategy for Cadillac, Chevrolet, Buick, GMC, and GM corporate, helping transform legacy merch into modern, fashion-forward product lines.
About GM
Our vision is a world with Zero Crashes, Zero Emissions and Zero Congestion and we embrace the responsibility to lead the change that will make our world better, safer and more equitable for all.
Why Join Us
We believe we all must make a choice every day – individually and collectively – to drive meaningful change through our words, our deeds and our culture. Every day, we want every employee to feel they belong to one General Motors team.
Benefits Overview
From day one, we're looking out for your well-being–at work and at home–so you can focus on realizing your ambitions. Learn how GM supports a rewarding career that rewards you personally by visiting Total Rewards resources.
Non-Discrimination and Equal Employment Opportunities (U.S.)
General Motors is committed to being a workplace that is not only free of unlawful discrimination, but one that genuinely fosters inclusion and belonging. We strongly believe that providing an inclusive workplace creates an environment in which our employees can thrive and develop better products for our customers.
All employment decisions are made on a non-discriminatory basis without regard to sex, race, color, national origin, citizenship status, religion, age, disability, pregnancy or maternity status, sexual orientation, gender identity, status as a veteran or protected veteran, or any other similarly protected status in accordance with federal, state and local laws.
We encourage interested candidates to review the key responsibilities and qualifications for each role and apply for any positions that match their skills and capabilities. Applicants in the recruitment process may be required, where applicable, to successfully complete a role-related assessment(s) and/or a pre-employment screening prior to beginning employment. To learn more, visit How we Hire.
Accommodations
General Motors offers opportunities to all job seekers including individuals with disabilities. If you need a reasonable accommodation to assist with your job search or application for employment, email us or call us at 800-865-7580. In your email, please include a description of the specific accommodation you are requesting as well as the job title and requisition number of the position for which you are applying.
Remote/Hybrid: This role is based REMOTE but if you live within a 50-mile radius of Warren, MI - Cadillac Tower you are expected to report to that location three times a week, at minimum. This job may be eligible for relocation.
The Merchandise Buyer, Apparel & Lifestyle will own inventory and product strategy for GM’s branded merchandise program, ensuring assortments across Chevrolet, Cadillac, GMC, Buick, and GM corporate are trend-forward, commercially viable, and brand-elevating.
This role combines the eye of a fashion buyer with the discipline of a merchant, accountable for buy planning, open-to-buy (OTB), vendor sourcing, reorders, pricing, and margin optimization across apparel, accessories, and lifestyle categories. The ideal candidate brings deep knowledge of fashion and lifestyle markets, strong vendor relationships, and proven experience in building elevated collections that connect brands with culture.
Key Responsibilities:
Product & Assortment Strategy
- Act as a fashion buyer, identifying trend-forward product opportunities informed by runway, retail, and cultural movements.
- Partner with Brand Leads to translate creative direction into balanced seasonal buy plans that drive both brand fandom and profitability.
- Source new materials, silhouettes, and product ideas that elevate GM’s positioning beyond traditional merch.
- Source and vet fashion and lifestyle vendors and manufacturers to ensure innovation, quality, and alignment with brand standards.
- Negotiate vendor terms and manage production timelines to deliver collections on-time and on-budget.
- Oversee third-party developed programs, ensuring commercial performance through effective buy planning and replenishment.
- Manage Brand-exclusive and co-branded product collaborations from concept through delivery.
- Own OTB budgets and buy planning across categories.
- Monitor stock health, manage size curves, and trigger reorders to balance demand and supply.
- Set and execute pricing and markdown strategies that maximize turn while preserving brand equity.
- Work closely with the eCommerce Lead to align buys with digital campaigns, site merchandising, and sell-through levers.
- Partner with Brand Leads and Creative to ensure elevated product presentation and packaging.
- Collaborate with Finance to align OTB and inventory plans with broader business targets.
- Bachelor’s degree required; preferred in merchandising, fashion business, or product development.
- 5+ years of experience as a Buyer in fashion, lifestyle, or consumer product categories.
- Strong fashion sensibility with proven ability to spot trends and translate them into commercially successful assortments.
- Deep vendor sourcing and negotiation experience, ideally with apparel and lifestyle categories.
- Demonstrated success delivering OTB, turn, and margin goals.
- Proficiency in Shopify, Excel/Sheets (VLOOKUPs, pivots), and digital product setup.
- Passion for elevating brand perception through product curation and storytelling.
- The expected base compensation for this role is: ($94,800-$151,400). Actual base compensation within the identified range will vary based on factors relevant to the position.
- Bonus Potential: An incentive pay program offers payouts based on company performance, job level, and individual performance.
- Benefits: GM offers a variety of health and wellbeing benefit programs. Benefit options include medical, dental, vision, Health Savings Account, Flexible Spending Accounts, retirement savings plan, sickness and accident benefits, life insurance, paid vacation & holidays, tuition assistance programs, employee assistance program, GM vehicle discounts and more.
Why Join Us
As GM redefines its branded merchandise program, this role offers the opportunity to own the supply side of a multi-brand portfolio and directly shape collections that connect with consumers in new ways. You will manage OTB and inventory strategy for Cadillac, Chevrolet, Buick, GMC, and GM corporate, helping transform legacy merch into modern, fashion-forward product lines.
About GM
Our vision is a world with Zero Crashes, Zero Emissions and Zero Congestion and we embrace the responsibility to lead the change that will make our world better, safer and more equitable for all.
Why Join Us
We believe we all must make a choice every day – individually and collectively – to drive meaningful change through our words, our deeds and our culture. Every day, we want every employee to feel they belong to one General Motors team.
Benefits Overview
From day one, we're looking out for your well-being–at work and at home–so you can focus on realizing your ambitions. Learn how GM supports a rewarding career that rewards you personally by visiting Total Rewards resources.
Non-Discrimination and Equal Employment Opportunities (U.S.)
General Motors is committed to being a workplace that is not only free of unlawful discrimination, but one that genuinely fosters inclusion and belonging. We strongly believe that providing an inclusive workplace creates an environment in which our employees can thrive and develop better products for our customers.
All employment decisions are made on a non-discriminatory basis without regard to sex, race, color, national origin, citizenship status, religion, age, disability, pregnancy or maternity status, sexual orientation, gender identity, status as a veteran or protected veteran, or any other similarly protected status in accordance with federal, state and local laws.
We encourage interested candidates to review the key responsibilities and qualifications for each role and apply for any positions that match their skills and capabilities. Applicants in the recruitment process may be required, where applicable, to successfully complete a role-related assessment(s) and/or a pre-employment screening prior to beginning employment. To learn more, visit How we Hire.
Accommodations
General Motors offers opportunities to all job seekers including individuals with disabilities. If you need a reasonable accommodation to assist with your job search or application for employment, email us or call us at 800-865-7580. In your email, please include a description of the specific accommodation you are requesting as well as the job title and requisition number of the position for which you are applying.
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