Director, Marketing & Strategic Communications
Murj | Empowering Modern Cardiac Device Care
Date: 9 hours ago
City: Santa Cruz, CA
Contract type: Full time
At Murj, we do what we love and love what we do!
Murj was founded in 2014 to solve a problem witnessed first-hand. Founder and CEO, Todd, worked with cardiology practices as an implantable cardiac device sales representative for Medtronic. He watched clinicians struggle to manage these sophisticated devices using outdated and inadequate tools. Having previously worked in product management at Apple, Todd knew that brilliant design can profoundly impact the user experience -- so why not design a better way to care for patients with implantable devices?
In Murj, Todd created an enterprise SaaS cardiac device management software solutions company that reimagines and transforms patient care through thoughtful design and a passion for quality and a commitment to customer satisfaction. Today, Murj continues this transformative innovation with intuitive, elegant, and imaginative technology solutions that improve the lives of cardiac care professionals and their patients.
What Murj offers.
Murj is for people seeking a fast-paced, ever-changing environment surrounded by a supportive team that works hard and strives for innovation and professionalism, with a steady diet of humility and camaraderie.
Every employee is treated like family, with love, respect, and responsibility. The individual and collective success of every employee is at the forefront of what we do and believe.
And in joining Murj, you are joining a community that believes in evolution and promotion from within; there is a high degree of opportunity for progression, creativity, and ownership.
From your first day at Murj, you are eligible for full medical, dental, and vision insurance along with an open vacation policy, more than 10 annual company holidays, and competitive compensation and equity participation, and a 401(k) after 3 months of service.
How We Work at Murj
Murj is the right place for people who excel in fast-paced, dynamic environments. Murj embodies a high-performance culture where every team member is expected to exceed expectations and take ownership beyond their role to drive our collective success.
Employees should be comfortable working independently and taking initiative to identify and address needs. This proactive approach is essential to thriving at Murj.
We believe in working hard together, with a shared sense of purpose and drive. We're not afraid to ask tough questions, and we support each other in reaching for bold new ideas.
Let us leave you with this.
If this role sounds intriguing - we encourage you to apply. And we encourage applicants to embrace new challenges, as the right fit at Murj is often more about the person and the challenges they seek, not just what they have accomplished in the past.
About The Role.
We're a healthcare SaaS company moving from a single-platform story to a multi-platform portfolio. This role owns how we explain who we are, what we solve, and why it matters—then turns that story into materials that generate qualified leads, help Sales sell, and speed time-to-close. It's a strategy-first, player-coach position: you set the narrative and can also jump into design to produce or refine high-stakes assets during team transitions. You'll run the content workflow, uphold brand and design standards, and partner closely with Product Marketing (GTM), Growth/Demand, Sales Enablement, Clinical, and Legal.
What You'll Do.
Murj was founded in 2014 to solve a problem witnessed first-hand. Founder and CEO, Todd, worked with cardiology practices as an implantable cardiac device sales representative for Medtronic. He watched clinicians struggle to manage these sophisticated devices using outdated and inadequate tools. Having previously worked in product management at Apple, Todd knew that brilliant design can profoundly impact the user experience -- so why not design a better way to care for patients with implantable devices?
In Murj, Todd created an enterprise SaaS cardiac device management software solutions company that reimagines and transforms patient care through thoughtful design and a passion for quality and a commitment to customer satisfaction. Today, Murj continues this transformative innovation with intuitive, elegant, and imaginative technology solutions that improve the lives of cardiac care professionals and their patients.
What Murj offers.
Murj is for people seeking a fast-paced, ever-changing environment surrounded by a supportive team that works hard and strives for innovation and professionalism, with a steady diet of humility and camaraderie.
Every employee is treated like family, with love, respect, and responsibility. The individual and collective success of every employee is at the forefront of what we do and believe.
And in joining Murj, you are joining a community that believes in evolution and promotion from within; there is a high degree of opportunity for progression, creativity, and ownership.
From your first day at Murj, you are eligible for full medical, dental, and vision insurance along with an open vacation policy, more than 10 annual company holidays, and competitive compensation and equity participation, and a 401(k) after 3 months of service.
How We Work at Murj
Murj is the right place for people who excel in fast-paced, dynamic environments. Murj embodies a high-performance culture where every team member is expected to exceed expectations and take ownership beyond their role to drive our collective success.
Employees should be comfortable working independently and taking initiative to identify and address needs. This proactive approach is essential to thriving at Murj.
We believe in working hard together, with a shared sense of purpose and drive. We're not afraid to ask tough questions, and we support each other in reaching for bold new ideas.
Let us leave you with this.
If this role sounds intriguing - we encourage you to apply. And we encourage applicants to embrace new challenges, as the right fit at Murj is often more about the person and the challenges they seek, not just what they have accomplished in the past.
About The Role.
We're a healthcare SaaS company moving from a single-platform story to a multi-platform portfolio. This role owns how we explain who we are, what we solve, and why it matters—then turns that story into materials that generate qualified leads, help Sales sell, and speed time-to-close. It's a strategy-first, player-coach position: you set the narrative and can also jump into design to produce or refine high-stakes assets during team transitions. You'll run the content workflow, uphold brand and design standards, and partner closely with Product Marketing (GTM), Growth/Demand, Sales Enablement, Clinical, and Legal.
What You'll Do.
- Own the narrative: Build and maintain the messaging ladder (company → solutions → proof) aligned to product and revenue goals; make complex clinical/technical topics simple and useful for buyers and clinicians.
- Lead content & editorial: Run a clear brief → draft → review → publish workflow with a working calendar; enforce clinical/legal review SLAs.
- Design (player-coach): Govern the design system (templates, accessibility); personally create/refine decks, one-pagers, landing-page visuals, event kits, and diagrams when needed.
- Support demand generation: Produce conversion-ready assets (LPs, emails, ads) with clear offers, proof, and CTAs; partner with Web/SEO on pages that convert.
- Enable the field: With PMM & Sales Enablement, deliver pitch flow, objection handling, "how-it-works" explainers, and ROI visuals that are easy to learn and use.
- Stay ahead of the market: Maintain a crisp view of segments, competitors, and alternatives; curate a proof library (outcomes, clinician quotes, data) mapped to claims.
- Measure & improve: Ensure assets are trackable in HubSpot/Salesforce; partner with Marketing Ops on attribution, dashboards, and continuous improvements.
- Lead people & partners: Coach writers/designers; manage agencies/contractors (PR/analyst, creative, video) with tight briefs, budgets, and QA.
- You're a strategic storyteller who can also design—equally comfortable setting the argument and building the asset.
- You default to clarity and outcomes over aesthetics; your work helps create qualified leads, equips Sales, and supports adoption.
- You bring calm, collaborative leadership across Product, Sales, Clinical, Legal—and you meet deadlines.
- Exceptional writing/editing and communication: clear structure, strong headlines and CTAs; can tailor tone for clinicians, operators, and execs; turn data into a persuasive narrative.
- 8–12+ years in B2B tech/healthcare marketing or communications; portfolio showing strategic narrative and design execution.
- Proven ability to turn complex concepts into conversion-ready assets that support lead gen, nurture, and sales.
- Experience partnering with Product Marketing (GTM), Sales Enablement, and Growth/Demand; deadline-reliable.
- Working familiarity with HubSpot and Salesforce (content tagging, campaign setup, reporting inputs).
- Brand refresh complete - V2 plan: Finalize the refreshed messaging ladder and roll it across core assets (web, sales deck, email, product sheets); launch Design System v2 with ~10 priority templates.
- Competitive/industry review - publish an updated competitive market brief.
- Multi-platform narrative & packaging: Draft the portfolio story and cross-sell/upsell map; outline naming/packaging guardrails.
- 2026 Product launch runway: Define the content track and announcement plan; identify required assets and proof.
- Lifecycle & ambassadors: Complete customer journey mapping; stand up the ambassador/case-study pipeline and rewards pilot.
- SEO pillars & content hubs: Lock 3–4 topic clusters and page plan for Q4 kickoff and 2026 scale.
- ABM & partner motion (conditional): Ready the ABM playbook (if SDRs/named accounts stand up) and a partner-co-marketing plan.
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