Dir of Mobile Marketing, Greensboro - Winston Salem - High Point, NC

Help Lead the Future of Wireless at Zirrus

At Zirrus, we’re shaking things up in telecom—and Mobile is a huge part of that. We're hiring a commercially minded, digitally fluent marketing leader to take full ownership of the Mobile business.

From plan design and pricing to sales enablement and new product launches, you’ll be the go-to person behind everything that drives creative omni channel campaigns, subscriber growth and commercial performance. If you have proven experience in driving results and thrive in fast-moving environments, this is your shot.

This is a high-impact hybrid role ideal for someone ready to step into true ownership and help shape the next wave of wireless growth in the Southeast.

What You’ll Do

• Drive the Mobile Growth Plan: Own go-to-market strategy including campaigns, in-store promotions, sales programs, and lifecycle initiatives.
• Lead Pricing & Plan Strategy: Shape our residential and business mobile service offerings—including plan tiers, device bundles, and seasonal offers that drive value and differentiation.
• Set the Creative Direction: Partner with internal and external creative teams to develop compelling campaign concepts, messaging, and visuals aligned to brand and business goals.
• Shape Media Strategy: Guide media planning and channel mix decisions that drive acquisition efficiently across digital, social, and traditional platforms.
• Elevate Digital Marketing: Leverage your experience to lead digitally driven strategies—from paid media to conversion funnel optimization.
• Boost Retail Performance: Develop merchandising and planogram strategies for mobile devices and accessories. Create materials that support in-store conversion and frontline selling.
• Equip the Sales Team: Deliver sales enablement tools and training that help our retail team close more confidently—including talk tracks, FAQs, and objection handling.
• Unlock New Channels: Identify and test new customer acquisition routes, including eCommerce digital platforms beyond our current store footprint as well as expanding home delivery.
• Collaborate with Planning and Analytics: Partner with cross functional analysts to glean insights from CRM and customer data to inform future marketing and retention initiatives.
• Track What Matters: Own the mobile P&L and subscriber KPIs. Use performance data to guide decisions and quickly optimize underperforming efforts.
• Launch What's Next: Lead rollout of new mobile products and services in partnership with Product, Sales, and Retail teams.
• Design Incentive Programs: Work with Sales and Finance to shape bonus, spiff, and commission structures that reward smart growth.
  
  

Who You Are

• A strategic marketer who owns the funnel—from offer design to campaign execution to results
• A fast-paced operator who thrives in hands-on, high-autonomy roles
• A strong digital thinker who knows how to drive conversion and efficiency
• A confident partner who collaborates well with cross-functional teams
• A crisp communicator who can write a smart brief, present a business case, and lead a room
• A confident critical thinker and communicator who can write a smart brief, present a business case, and influence senior stakeholders.
• A numbers-driven leader who ties activity to outcomes and pivots quickly when needed
• Truly passionate about premium brands and products with your fingers on the pulse of consumer and social trends.
  
  

What You Bring / Qualifications

• Bachelor’s degree in Marketing, Communications, Business, or related field - preferred!
• 5-7 years in a marketing management or product leadership role, ideally in telecom, consumer tech, or a similarly competitive space with a strong focus on monthly recurring revenue business models. Demonstrated progression of responsibility and leadership throughout career.
• Critical thinker with proven experience in go-to-market planning, pricing, digital campaigns, and performance marketing
• A strong understanding of digital acquisition channels and metrics
• Experience leading cross-functional campaigns and working closely with sales, product, and finance
• Familiarity with CRM insights and how to apply them to marketing and retention efforts
• Comfort managing budgets, timelines, KPIs, and agency or media partners
• Familiarity with B2B or telecommunications industries.
  
  

Working Conditions & Physical Requirements

• Primarily an office-based role at Yadkinville Headquarters.
• Occasional travel to retail locations or events.
• Requires the ability to work on a computer for extended periods and participate in in-person meetings.
  
  

Why Zirrus

• You’ll shape the direction of a Mobile business with serious growth potential
• You’ll work closely with senior leadership and see your ideas put into action
• You’ll have the freedom to move fast, experiment, and scale what works
• You’ll be part of a regional company reimagining what customer-first telecom can look like in the Southeast
• You’ll have joined a tech startup that just happens to be 75 years old – so jump in to help us overhaul and turbocharge this engine of growth in the region
  
  

If you're ready to pivot into a high-growth industry, lead the charge and put your stamp on a business with room to grow—we're ready for you.