Digital Operations Analyst

Primary Duties

JOB DESCRIPTION

This role sits with the BSG ecommerce department and is an evolving role requiring flexibility, curiosity, and a willingness to pivot as business priorities shift. Because of the high level of cross-team collaboration, this role is hybrid and requires in-office presence in line with company policy.

You’ll play a key role in turning data into insight—and insight into action—across our ecommerce businesses. This role sits at the intersection of digital merchandising/marketing, ecommerce operations, and analytics, helping us unlock growth opportunities through smart, data-driven decisions.

The ideal candidate is a problem-solver who thrives in ambiguity and is eager to learn. As this is a newly evolving function, success will require adaptability, the ability to shift focus as priorities change, and comfort operating in gray space. You’ll help shape how we use data to drive strategy—knowing that how we work today may not be how we work tomorrow.

You will work across multiple business intelligence platforms (e.g., SFCC, GA4, Power BI, Tableau) to support digital merchandising, finance, and ecommerce operations. Your work will fuel decisions that shape the customer experience across desktop and mobile/app platforms.

Please note: Training for this role will not be fully structured, as we are currently transitioning systems and processes. A self-starter mindset—and the ability to learn and keep learning on the fly—will be essential for success.

Responsibilities

• Build and maintain reports using SFCC, GA4, Power BI, and Tableau to track demand performance indicators and analyze digital behavior and trends to generate actionable insights
• Partner with Finance to forecast demand KPIs and key ecommerce metrics
• Prepare daily and weekly ecommerce performance snapshots for senior leadership Conduct both planned and ad hoc analyses to support cross-functional initiatives, including inventory tracking tied to marketing and CRM activity
• Own all aspects of promotions process requiring close alignment with ecommerce merchandising and COE. Provide oversight and operational direction to the Promotions Coordinator, ensuring timely and accurate campaign execution based on business and website strategy
• Recommend optimizations to improve product visibility, conversion, or engagement
• Identify gaps or inefficiencies in data collection and partner on solutions
• Communicate findings clearly and effectively across multiple audiences, using data storytelling and analytical rigor
• Stay agile and ready to pivot as new questions or business needs emerge
  
  

Knowledge, Skills And Abilities

• 3–5 years of experience in digital analytics, ecommerce operations, or a similar data-driven role
• Proficiency with analytics and BI tools such as GA4, Power BI, Tableau, and Salesforce Commerce Cloud (SFCC)
• Strong knowledge of ecommerce KPIs, customer behavior analytics, and digital marketing performance metrics
• Solid understanding of excel, data querying, reporting, and dashboarding principles
• Comfortable working with cross-functional teams in a fast-paced, evolving environment
• Excellent verbal and written communication skills with the ability to translate complex findings into clear business recommendations
• Proven ability to manage multiple priorities, deadlines, and stakeholders simultaneously
• Experience leading or mentoring team members is a plus (e.g., Promotions coordinator oversight)
• Energetic and proactive team player with a can-do attitude and willingness to roll up their sleeves
• Naturally curious and driven to find solutions without waiting to be asked
• Bachelor’s degree in Business, Analytics, or a related field preferred
  
  

Competencies / Attributes

• Passionate Learner – inquisitive about the business; open to feedback and coaching, applies learning quickly; applies learning to improve processes and procedures, proactively shares learning with colleagues and leaders; realigning and reshaping projects
• Flexible & Agile Adapter – responsive and open to change; works well with ambiguity; adapts to new plans or directions; keeps calm under pressure; perseveres to achieve the plan/task; doesn’t dwell on the past
• Talent Builder – considers how we can create an inclusive culture; encourages input from others; invests time as an informal/formal coach or buddy; works to build a diverse team with the right skills and knowledge; looks for ways to acknowledge, motivate, and value the team
• Effective Communicator – articulates in an appropriate and accurate manner; emotionally astute while remaining authentic to own style/self; encourages others to express views and opinions; demonstrates active listening and uses probing questions; is concise and relevant with data/info
• Team Builder – references the importance of teamwork and actively demonstrates collaboration and sharing; builds and/or participates in effective teams; values the importance of inclusion and various sources of thought/input; humble when operating within a team
• Customer Focused Partner – understands internal and external customer needs; contributes to plans and actions to improve the associate and customer journey/experience; holds self and team accountable for improving the customer experience; is an advocate for the customer
• Strategic Thinker – progressive thinking with the ability to bring new ideas to life; works with others to develop progressive and cost-effective strategies; provides suggestions to improve upon continuous improvement and scalability within department; uses a broad range of data sources
• Big Picture Thinker – understands own department and how other key departments operate; adopts an inclusive approach; seeks feedback reviews progress, and adapts plans as needed; understands interdependencies with other departments
• Results Driver – effective at driving and delivering on plans; holds self and team accountable to high standard of delivery; suggests opportunities for innovation and continuous improvement; focuses on the right priorities and uses resources/time wisely; demonstrates grit and determination
• Problem Solver & Decision Maker – able to consume department/operational data to identify business; identifies, gathers, and examines the relevant information; makes recommendations and takes action to solve challenges, considers importance/impact of decisions against relevant factors.
  
  

Working Conditions /Physical Requirements

• The work is sedentary. Typically, the employee may sit comfortably to do the work. However, there may be some walking; standing; bending; carrying of light items such as papers, files, books, small parts; driving an automobile, etc. No special physical demands are required to perform the work.
• The work environment involves everyday risks or discomforts which require normal safety precautions typical of such places as offices, meeting and training rooms, libraries, and residences or commercial vehicles, e.g., use of safe work practices with office equipment, avoidance of trips and falls, observance of fire regulations and traffic signals, etc. The work area is adequately lighted, heated, and ventilated.
  
  

Benefits

• We offer a competitive salary and outstanding benefits package that includes medical, dental, vision, life Insurance, paid vacation and sick days, paid holidays, tuition reimbursement and 401(k) with company match. In addition, associates of SBH may take advantage of our in house salon with complementary services and a varied selection of food options at our corporate campus. Also, featured at our corporate campus, is both a Sally Beauty and CosmoProf Professional onsite store, where associates enjoy a great merchandise discount!
• Qualified applicants will receive consideration for employment without regard to their race, color, religion, national origin, sex, or disability.