Marketing Specialist

Position Overview

Formerra is seeking a detail-oriented and data-driven Marketing Specialist to support our sales and marketing teams in driving growth across target industries. This role is responsible for identifying high-potential applications and prospects, managing lead pipelines, and executing targeted campaigns that enhance outreach and engagement. The ideal candidate will bring a blend of research and analytical skills, marketing automation experience, and a passion for uncovering new opportunities to help Formerra expand its reach and deliver value to customers.

Responsibilities

• Research new applications for growth potential in target industries and find companies that fit Formerra’s ideal customer profile.
• Support sellers by identifying key contacts at customer and prospect accounts and developing customized messaging templates to enhance the efficiency of outreach efforts.
• Support execution of marketing emails, nurture programs, and event/webinar communications.
• Build and maintain segmented contact lists for campaigns and customer communications.
• Pipeline Management: Track and document all interactions with leads (e.g., website visits, emails, calls) to understand their needs and move them through the sales funnel.
• Work closely with sales and marketing teams to ensure a steady flow of qualified leads and to optimize the conversion process.
• Monitor key performance indicators (KPIs) and analyze data to identify trends, measure the effectiveness of campaigns, and improve lead quality and conversion rates.
• Continuously seek ways to improve the lead management process, working with teams to define and implement best practices and processes.
• Analyze and report on market trends, consumer behavior, and competitor activity to inform business decisions and marketing strategies.
  
  

Skills and Qualifications:

• Bachelor’s degree in Marketing, Business, or a related field.
• 2-5 years of marketing experience, preferably for a B2B company, with an emphasis on market research and lead generation
• Exposure to marketing automation, lead management, database management, and/or sales enablement workflows. Experience with Salesforce.com and Pardot/Account Engagement is a plus
• Familiarity with research and analytics platforms (D&B Hoovers, Excel, Tableau, ZoomInfo, LinkedIn).
• Strong analytical skills with the ability to interpret data and make recommendations.
• Understanding of lead generation metrics including Click-through rates (CTR), impressions, conversion rates.
• Self-motivated, with strong organizational and time-management skills.
• Ability to work effectively with cross-functional teams, particularly sales and product management.
  
  

Work Environment:

• Physical & Social Setting:
• Hybrid : This role follows a hybrid schedule, with in-office presence required on Tuesdays, Wednesdays, and Thursdays. Mondays and Fridays are designated as remote workdays.
• Work Conditions:
• Physical Demands:
• Prolonged periods of sitting at a desk and working on a computer.
• Ability to operate standard office equipment such as computers, printers, and phones.
• Must be able to communicate effectively via phone, video, and in-person.
• Occasionally required to move about the office to access files or attend meetings.
• May need to lift or carry items up to 10–25 lbs. (e.g., laptop, documents, small packages).
• Work Hours : Standard office hours apply, typically between 8:00 AM and 5:00 PM.
• Travel Requirements : Willingness to travel up to 10% for trade shows or team gatherings.
  

Disclaimers

• Legal authorization to work in the US is required. We will not sponsor individuals for employment visas, now or in the future, for this job opening.
• The above information on this description has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees assigned to this job.
• It is the policy of Formerra that all employees are employed at the will of Formerra for an indefinite period and are subject to termination at any time, for any reason, with or without cause or notice. At the same time, employees may terminate their employment at any time and for any reason.
• Equal Opportunity Employer. All qualified candidates will receive consideration for employment and will not be discriminated against based on race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability, age, pregnancy, genetic information, creed, citizenship status, marital status or any other consideration prohibited by law or contract.
• NOTICE: Formerra is committed to ensuring a fair and legitimate recruitment process. We want to alert job applicants to the potential risk of recruitment scams and encourage caution when responding to unsolicited job postings or communications. If you receive a job offer without having explicitly applied through our website or a legitimate job board, please be wary. We will never request sensitive personal information—such as your Social Security number, birth date, or banking details—via email. If you are uncertain about the legitimacy of a job posting or communication, please contact us directly at [email protected] .