Events & PR Coordinator

Location:

Yonkers (In-Office)

Salary Range

$55,000–$60,000

About Bask & Lather Co.

Bask & Lather Co. is a fast-growing beauty brand built on family, innovation, and results-driven products. Our mission is to empower people to “Grow it and Keep it Too” through scalp and hair care solutions that work. We’re scaling rapidly through retail, direct-to-consumer, and experiential channels, and we’re looking for a highly organized, proactive Events & Partnerships Coordinator to join our team.

Role Overview

The Events & Partnerships Coordinator

is responsible for ensuring flawless execution of brand activations, events, and partnerships. This role bridges logistics, operations, and brand marketing — handling the details that make events successful. From coordinating staff schedules to ensuring event kits ship on time, you’ll be the hands-on executor who keeps the moving pieces aligned.

Key Responsibilities

Event Logistics & Coordination

• Own the end-to-end logistics for brand events and activations (shipping, asset prep, vendor coordination).
• Create staffing rosters and schedules for events; serve as the central point of communication.
• Track event materials (signage, props, kits, displays) and ensure they’re organized, maintained, and inventoried.
• Support on-site execution at all events (travel is required)
  
  

Partnerships & PR Support

• Manage inbound PR and partnership requests — route, track, and ensure timely follow-up.
• Coordinate with PR agency and internal team to fulfill sample requests and brand seeding opportunities.
• Support influencer/ambassador activations with product shipments and logistics.
  
  

Cross-Functional Coordination

• Work closely with Executive Assistant, Operations, and Marketing teams to align timelines and deliverables.
• Provide clear weekly updates on event readiness, outstanding tasks, and post-event recaps.
• Develop and maintain event trackers, SOPs, and checklists to streamline processes.
  
  

Qualifications

• 2–4 years of experience in PR, event coordination, partnerships, or brand operations (beauty, fashion, or CPG preferred).
• Exceptional organizational skills and attention to detail — a true project manager at heart.
• Strong written and verbal communication skills; comfortable being the “point person” with vendors and partners.
• Proficiency with Google Workspace or other project management tools is a plus.
• Must be based in the New York Metro Area with ability to work in-office and travel for events.