Marketing Specialist I

Position Summary





The Marketing Specialist I plays a key role in supporting business growth by producing compelling marketing materials, managing campaigns, and maintaining the consistency and quality of the company’s visual identity and brand voice. This role involves coordinating and overseeing various marketing initiatives, ensuring projects are completed on time, within budget, and to the highest standards.





Essential Functions and Duties

• Assist in the development and management of branded marketing assets.
  
• Write, edit, and optimize content for websites, social media, email campaigns, brochures, presentations, case studies, blogs, and internal communications.
  
• Maintain and regularly update materials such as:
  
  • Company Overview
    
  • Training materials or guides.
    
  • Sell-sheets
    
  • Sales Rosters
    
  • Quarterly Business Reviews (QBRs)
    
  • Operational Roadmap
    
  • Company Overview
    
  • Eric Dostie Memorial College Scholarship
  
  
• Contribute to the graphic design of sales tools, promotional materials, tradeshow content, and digital assets.
  
• Support storytelling and content strategies that align with buyer personas and the customer journey.
  
• Collaborate on video content development including scripting and production support.
  
• Maintain marketing content calendars and ensure timely, high-quality deliverables.
  
• Regularly review and update marketing materials for compliance with brand standards and healthcare industry regulations.
  
• Help monitor and ensure accurate usage of company trademarks; support trademark application, renewal, and maintenance efforts with guidance from legal.
  
• Coordinate and execute integrated marketing campaigns from planning to completion.
  
• Develop project timelines and monitor milestones to ensure on-time delivery.
  
• Collaborate with cross-functional teams and vendors to meet project goals and deadlines.
  
• Analyze campaign results and performance data to inform strategy and improve ROI.
  
• Partner with the Communications Team to support social media content creation and scheduling.
  
• Help manage content calendars and align messaging with broader campaigns.
  
• Monitor performance metrics and apply insights to optimize engagement.
  
• Stay up to date with platform trends and innovations to keep content relevant.
  
• Assist in planning and promoting events such as tradeshows, conferences, and customer engagements.
  
• Coordinate event logistics and execution, including materials, signage, and post-event follow-up.
  
• Contribute to content capture for use in event recaps and social media promotion.
  
• Work closely with senior marketing leaders and other departments to ensure alignment of marketing goals with business priorities.
  
• Participate in cross-functional meetings and provide updates on campaign progress and deliverables.
  
• Share best practices with peers and support junior team members as needed.
  
• Adheres specifically to all company policies and procedures, Federal and State regulations, and laws.
  
• Display dedication to position responsibilities and achieve assigned goals and objectives.
  
• Always represent the Company in a professional manner and appearance.
  
• Understand and internalize the Company’s purpose.
  
• Display loyalty to the Company and its organizational values.
  
• Display enthusiasm and dedication to learning how to be more effective on the job and share knowledge with others.
  
• Work effectively with co-workers, internal and external customers and others by sharing ideas in a constructive and positive manner; listen to and objectively consider ideas and suggestions from others; keep commitments; keep others informed of work progress, timetables, and issues; address problems and issues constructively to find mutually acceptable and practical business solutions; address others by name, title, or other respectful identifier, and respect the diversity of our work force in actions, words, and deeds.
  
• Comply with the policies and procedures stated in the Injury and Illness Prevention Program by always working in a safe manner and immediately reporting any injury, safety hazard, or program violation.
  
• Ensure conduct is consistent with all Compliance Program Policies and procedures when engaging in any activity on behalf of the company. Immediately report any concerns or violations.
  
• Other duties as assigned.