Senior Customer Marketing Manager

About Staffbase

We inspire people to achieve great things together. Our mission is to help organizations unlock the power of inspirational communication with the first AI-native Employee Experience Platform. Our industry-leading and award-winning agentic AI communications channels - intranet, employee app and email solutions - create engaging experiences that connect and empower employees.

Headquartered in Chemnitz, Germany and New York City, with offices in Berlin, London, Sydney, Tokyo, Prague, and Minneapolis–St. Paul, our diverse team of 750+ employees supports 2,000+ customers—reaching over 16.4 million employees—in transforming their employee experience.

We are proud to be a Unicorn company—privately valued at over $1 billion—demonstrating strong growth, innovation, and lasting impact in our industry. Together, we're shaping the future of workplace communication.

We are seeking a Senior Customer Marketing Manager to join our North America Marketing team. This role will be based in our Minneapolis customer success hub, working closely with the Head of Customer Success and the VP of Marketing, North America to design and execute customer marketing programs that drive adoption, retention, and expansion.

This role requires cross-functional collaboration with Sales, Customer Success, and Product Marketing. You will be responsible for building and executing scalable customer programs, including advocacy, reference management, expansion campaigns, and executive-level engagement initiatives.

What you'll be doing

Strategy

• Own the North America customer marketing strategy, aligning with global initiatives but tailoring for regional needs
• Serve as the primary marketing partner to the VP of Marketing, North America and the Head of Customer Success, ensuring joint alignment on priorities and outcomes
• Represent North America in global customer marketing councils, ensuring regional needs are voiced and met
  
  

Customer Advocacy & Community

• Develop and scale customer advocacy programs (case studies, testimonials, speaking engagements, references) to fuel Sales and PR efforts
• Partner with Customer Success to identify and activate top customer advocates for Staffbase events (VOICES, Comms Club, CAB, etc.)
• Build community-driven programs that strengthen customer engagement and create peer-to-peer learning opportunities
  
  

Adoption, Retention & Expansion

• Partner with Customer Success and Sales to develop adoption playbooks and campaigns that increase product stickiness
• Design retention and upsell/expansion programs that highlight Staffbase's value and ROI
• Work cross-functionally with Product Marketing to ensure customers understand new features and innovations, especially around AI and intranet strategy
  
  

Customer Advisory Board (CAB) & Executive Engagement

• Lead the planning and execution of North America Customer Advisory Board (CAB) sessions, ensuring strong executive participation
• Drive executive-level customer programs that position Staffbase as a strategic partner in employee communications and experience
  
  

What you need to be successful

• 7 + years of marketing experience, with at least 4 years in integrated customer marketing or a closely related field
• Experience operating at a Senior Manager level or above, with proven ability to drive strategic initiatives and executive engagement
• Strong background in B2B SaaS marketing, ideally in employee communications, HR tech, or related fields
• Demonstrated success building customer advocacy and retention programs that influenced pipeline and ARR growth
• Excellent relationship-building skills; able to partner credibly with C-level executives, the VP of Marketing, North America, and Customer Success leaders
• Strong program management skills; able to balance strategic priorities with hands-on execution
  
  

Why Join Us?

• Be part of a fast-scaling global software leader in employee experience
• Drive impact directly on customer adoption, satisfaction, and retention in a high-growth region
• Work in our Minneapolis hub alongside our Head of Customer Success and VP of Marketing, North America
• Collaborate globally with passionate colleagues who are shaping the future of employee communications
  
  

What you'll get

• Competitive Compensation - we offer attractive salary packages including LTIP (Long Term Incentive Plan)
• Flexibility - we offer flexible working time models and the option of hybrid work, and support this with a yearly flex work allowance of $1608
• Growth Budget - all employees get a yearly budget for external training of $1100
• Recharge - 31 vacation days annually (incl. one floating holiday), plus pro rata fully paid Fridays off during August to enjoy a summer break (Recharge Fridays)
• Wellbeing - Monthly Wellbeing Allowance ($40 USD), from fitness to mental health, hobbies to relaxation
• Support - we're offering a 401(k) plan with company match and health plans, including dental & vision. Parents can get 12 weeks of paid parental leave
• Volunteer Day - you'll get one day off per year for supporting a social project
• Employee Referral Program - one of your friends is a fit for one of our full-time openings? Refer them and get a referral bonus paid
  
  

In compliance with local law, we are disclosing the compensation, or a range thereof, for roles that will be performed in Minnesota. Actual salaries will vary and may be above or below the range based on various factors including but not limited to location, experience, and performance. The range listed is just one component of Staffbase's total compensation package for employees. Pay Range: $116,000 - $137,000 base salary per year. In addition, Staffbase provides a variety of benefits to employees, including health insurance coverage, equity, paid parental leave, an employee growth budget, life and disability insurance, a retirement savings plan, wellness days, paid holidays and paid time off (PTO).