E-commerce Manager (In House)

Job Description

OVERVIEW OF THE POSITION

The eCommerce Manager will own the strategy, performance, and execution of our client’s direct-to-consumer (DTC) website and digital retail channels. This role requires a data-driven marketer with a deep understanding of eCommerce operations, digital merchandising, customer experience optimization, and cross-functional collaboration.

Key Responsibilities

Site Strategy & Optimization

• Own and manage website and associated eCommerce platforms.
• Develop and execute strategies to drive site traffic, conversion, AOV, and revenue growth.
• Oversee the website merchandising strategy, promotions calendar, and product launch rollouts.
• Work with UX/UI and dev partners to optimize site functionality and customer journey.
  
  

Digital Marketing & Analytics

• Partner with agencies on paid media, SEO/SEM, and affiliate efforts to support acquisition and retention.
• Leverage analytics tools (e.g., GA4, BigCommerce, heatmaps) to measure performance, derive insights, and recommend enhancements.
• Track KPIs including traffic, conversion rate, ROAS, CAC, and CLTV.
  
  

Product & Content Management

• Oversee product content, pricing, availability, and categorization in the eCommerce platform
• Ensure alignment of digital product presentation with their brand and technical accuracy.
• Manage digital assets including product photos, banners, and descriptions in coordination with internal teams.
  
  

Cross-functional Collaboration

• Liaise with Product, Sales, Customer Service, and Operations to support promotions, product availability, and fulfillment.
• Coordinate with warehouse and logistics teams to ensure DTC readiness and customer satisfaction.
• Collaborate with IT on integrations and technical improvements. Customer Experience & Support
• Drive initiatives to improve post-purchase experience, reduce returns, and boost customer loyalty.
• Oversee review generation, FAQ resources, and content that supports product education and engagement.
  
  

Required Skills, Behaviors And Experience

• Bachelor's degree in marketing, business, or a related field.
• 3+ years of experience in e-commerce management, digital marketing, or related fields.
• Strong understanding of e-commerce operations and best practices, including inventory management, order fulfilment, and customer service.
• Experience developing and executing digital marketing campaigns across multiple channels, including email, social media, and search engine marketing.
• Strong analytical skills and experience working with e-commerce sales data.
• Excellent communication skills and ability to collaborate with cross-functional teams.
• Strong project management skills and ability to manage multiple projects simultaneously.
• Experience with e-commerce platforms such as BigCommerce, Shopify, or Magento preferred.
  
  

Benefits

Competitive base salary in the industry. Health/Medical insurance. 10 paid holidays per year and two weeks’ vacation. 401K Plan