Director of Sales & Marketing

What You’ll Be Doing

You will build excellent relationships with clients, third parties, and community organizations in order to generate business for the hotel. You’ll providing strategic direction to the team of sales and marketing professionals to achieve the hotel’s revenue goals and maximize revenue performance. Your daily tasks will focus on researching, developing, supervising and analyzing the direct marketing and sales activities of the hotel. Major goal is to achieve specified Sales/Marketing Department room night and revenue projections in accordance with all annual budgets.

You will report to the General Manager.

Competitive Salary + Bonus

Essential Functions: (include the following. Other duties may be assigned.)

Under the direction of the GM and in coordination with corporate staff, will be responsible for initial training, continual guidance, future development, and actual revenue productivity of all marketing and sales personnel.

• Primary responsibility is monthly/annual group and transient business goals in cooperation with the Director of Group Sales and the revenue management team. Major group markets include S.M.E.R.F., association, and assisting with local-regional corporate.
• Ensure through assisting, training and supervision that sales managers achieve their individual sales objectives.
• Trains and supervises the internal booking procedures of the hotel with all inside sales personnel.
• Supervise selected selling guidelines for all sales personnel.
• Research and develop written marketing and sales objectives for implementation to obtain "Actual" short term and long term future business.
• Make outside sales contacts with major specified commercial customers as well as problem accounts. Along with general manager, is a liaison within the community.
• Participate with General Manager in developing overall hotel business and marketing plan, advertising, public relations, or sales promotional programs. Advise any marketing inefficiencies and opportunities.
• Administer, supervise and analyze all marketing, sales objectives and goals developed through the "Marketing Plan" or specified by the General Manager (in conjunction with HVMG input and support).
• Supervise, monitor and take appropriate action concerning marketing/sales department administration and tracking systems. Evaluates all market segments monthly for future development of written objectives and "fine tuning" of current business/marketing strategies.
• Weekly review of sales and marketing activities with General Manager and additional staff members when applicable.
• Supervise special rate programs within established guidelines.
• Attend any designated industry trade shows and sporadic feeder market trips when called upon (3-5 day trips).
• Submit required monthly/quarterly/annual reports to General Manager and designated HVMG corporate staff.
• Participate with General Manager and Food & Beverage personnel in developing and executing programs to promote food and beverage sales.
• Conduct weekly sales and marketing staff meetings.
• Present a clean, pleasant and professional image within the department staff to project a positive, polished appearance for guest and potential guest relations.
• Develop and/or supervise all follow-up correspondence to clients, at all times, concentrating on professionalism and standards.
• Local community involvement as it benefits the hotel via approved memberships in organizations.
• Perform all other services or duties as requested by the General Manager.
• Contribute and work as a "team" member in all facets of the position.
• Oversee and set strategies for the Catering and Conference Services team, to assure all catering revenue and consumption goals are met.
• Oversee the overall resort marketing program, including relationships with agencies, partners and vendors.
  
  
  

Supervisory Responsibilities:

• Directly supervises 2-10 employees in the Sales, Marketing and Catering/Conference team.
• Carries out supervisory responsibilities in accordance with the organization's policies and applicable laws.
• Responsibilities include interviewing, hiring, and training employees; planning, assigning, and directing work; appraising performance; rewarding and disciplining employees; addressing complaints and resolving problems.
  
  
  

Business Skills:

• Strong knowledge of the Hotel’s Market and previous hotel selling experience.
• Engage with the local community to develop business opportunities and establish hotel street credibility.
• Create an exceptional work environment that is fun, courteous, friendly, and professional.
• Demonstrate excellent time management and organizational skills.
• Proficient in computer skills, particularly with prior hotel brand experience.
• Exceptional attention to detail in client and associate follow-up.
• Strong decision-making skills in revenue management.
• Excellent pricing and positioning abilities.
• Consistently achieve revenues that meet or exceed budget.
• Quickly evaluate alternatives and make informed plans of action.
• Teach a wide range of selling, detailing, and closing techniques.
• Proven track record in selling and negotiating.
• Effectively balance the needs of clients, the company, and the owner.
  
  
  

Specific Job Knowledge, Skills and Abilities:

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

• Ability to read, analyze, and interpret general business periodicals, professional journals, technical procedures, or governmental regulations. Ability to write reports, business correspondence, and procedure manuals. Ability to effectively present information and respond to questions from groups of managers, clients, customers, and the general public.
• Ability to calculate figures and amounts such as discounts, interest, commissions, proportions, percentages, area, circumference, and volume. Ability to apply concepts of basic algebra and geometry.
• Ability to solve practical problems and deal with a variety of concrete variables in situations where only limited standardization exists. Ability to interpret a variety of instructions furnished in written, oral, diagram, or schedule form.
  
  
  

Education & Experience

• Master’s degree and/or combination of education and experience.
• Minimum 5 years or more years in Hotel Sales Experience, Required.
• Minimum of 5 years in related resort or lifestyle hotel experience
• Hotel brand experience, Highly Preferred.
• Ability to lead Revenue and Sales Disciplines.
• Strong background in digital marketing, SEO/SEM, paid media, and marketing platforms, Highly Preferred.
• Strong network of media, PR, and agency contacts, Highly Preferred.
• Flexible Scheduling Availability, including evenings, nights, and weekends.
  
  
  

Additional consideration will be given to applicants who have completed special certifications.

Essentials

To be a successful candidate, you will need the following:

• Eligible to work in the United States.
• Sufficient education and/or literacy needed to identify and read product labels and to communicate with guests about job-related needs.
• The ability to see, hear, talk, sit, stand, handle objects, bend, kneel, stoop, and lift items as needed for the position with or without reasonable accommodations.
• Ability to embrace HVMG’s Culture of Excellence by showing a warm smile, friendly personality, and positive attitude.
  
  
  

Our Associates Love

• Amazing opportunities for career advancement across HVMG
• Flexible full-time and part-time schedules
• Up to 40% earned wages paid BEFORE payday with PayActive
• Paid Time Off (PTO) and Paid Holidays
• Full Healthcare Benefits (including medical, dental, and vision coverage)
• 401k Retirement Plan with a guaranteed 4% match and no vesting
• Hotel and Food and Beverage Discounts and Perks
  
  
  

Careers at HVMG

Our Be Excellent culture is more than just words on a website -- we live and breathe it. As one associate said in an anonymous survey, "This is the best management company I've ever worked for. They walk the talk from the corporate office to the field."

We believe that the hotel business is one of the few industries in which successful career paths can start anywhere on the org chart. You control your destiny, and, if our executives are any indication, today's dishwasher can be tomorrow's Senior Vice President.

HVMG participates in the E-Verify program in certain locations, as required by law.

An Equal Opportunity Employer

We provide equal opportunity without regard to race, color, national origin, religion, sex, age, marital status, or disability.