Social Media Specialist I

ESPN is seeking a Social Media Specialist I who will work in a hybrid editor/producer role that involves social copywriting, video editing, content discovery, and social distribution strategy. The ideal candidate will be able to thrive in a team environment with a flexible work schedule and an unquenchable thirst for learning. This candidate will report to a Sr. Social Media Specialist or Social Media Manager.

Responsibilities:

• Performs a wide variety of tasks to assist in shaping, creating, and distributing social content for sports fans across platforms such as TikTok, Instagram, Twitter, and Facebook
• Discovers User Generated Content that will resonate with ESPN Social’s audience and brand
• Follows ESPN Social standards of practice including an adherence to news and reporting guidelines
• Generates new ideas for building account engagement and growth
• Supports colleagues to make social content and copy compelling and platform-appropriate material daily
• Regularly utilizes social data to inform content decisions
• Posts highlights of various live sports events with an eye toward engaging the social-first fan
• Recognizes that sports happen on nights and weekends and those shifts will be regular and required in this position
  
  
  

Qualifications:

• Minimum 1 year of experience in social media or a closely related field
• Fundamental content creation skills in social media writing, photo editing, and video editing
• Sound knowledge of the sports landscape, including current athletes, rules, events, and ESPN programming
• Appreciation for and strong understanding of internet pop culture and the role it plays in sports
• Demonstrated communication and organizational skills
  
  
  

Preferred Qualifications:

• Demonstrated news judgement
• Experience using video editing software (e.g. Final Cut, Premiere)
• Experience using photo editing software (e.g. Photoshop, InDesign)
  
  
  

Required Education:

• High school diploma or equivalent
  
  
  

Preferred Education:

• Bachelor’s degree or equivalent in Journalism, Communications, Media or related field
  
  
  

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