Restaurant Sales & Catering Manager

Southall Farm & Inn is a premier destination rooted in hospitality, sustainability, and elevated experiences. We are seeking a passionate and results-driven Restaurant Sales & Catering Manager to oversee and grow private dining sales, large party reservations (12+ guests), and restaurant-based catering events. This role is responsible for prospecting, selling, coordinating, and executing all group dining functions and special activations within Southall’s dining outlets, including January and other on-property venues.

The ideal candidate will be highly organized, collaborative, and service-focused, working cross-functionally with culinary, events, and operations teams to deliver exceptional guest experiences while optimizing revenue and space utilization.

Key Responsibilities

Sales & Business Development

• Drive revenue through proactive sales strategies focused on private dining, restaurant buyouts, large group reservations (12+ guests), and special event activations.
• Respond to and convert inbound inquiries, tailoring each proposal to guest preferences and operational feasibility.
• Develop and maintain relationships with local corporate groups, concierges, tourism partners, and repeat clientele.
  
  

Reservation Management & Yield Optimization

• Manage all large party (12+ guests) dining reservations across Southall outlets to ensure a balance between service quality and revenue generation.
• Oversee reservation yield management strategy, working with restaurant leadership and the reservations team to optimize table turns, pacing, and revenue per cover.
• Coordinate with the culinary and beverage teams to identify menu formats and operational needs specific to large group experiences.
  
  

Client Engagement & Event Coordination

• Serve as the lead contact for clients from inquiry through post-event follow-up.
• Conduct site tours, tastings, and menu consultations to ensure event alignment with guest expectations and brand standards.
• Prepare detailed proposals, contracts, and banquet event orders (BEOs), ensuring timely and accurate communication with all stakeholders.
  
  

Administrative & Reporting

• Maintain accurate sales pipelines, client files, and event calendars within CRM and catering software (e.g., Tripleseat).
• Monitor sales performance, forecasting, and reporting in collaboration with the Director of Events.
• Collaborate with accounting for proper billing, deposits, and final invoicing.
  
  

Cross-Departmental Communication

• Communicate group details clearly to restaurant GMs, service teams, culinary, and beverage leadership.
• Participate in weekly BEO and reservations meetings to ensure alignment.
• Work with marketing to promote private dining offers and seasonal campaigns.
  
  

Qualifications

• 3+ years of experience in private dining sales, catering coordination, or high-end restaurant group booking management.
• Strong understanding of yield management, table pacing, and large party logistics.
• Exceptional organizational skills and attention to detail.
• Excellent communication and interpersonal skills with a guest-first mindset.
• Familiarity with reservation systems (e.g., OpenTable, Resy) and CRM/catering software.
• Ability to work evenings, weekends, and holidays as required.
  
  

Southall Farm and Inn is committed to a diverse and inclusive workplace. Southall provides equal employment opportunities to applicants and employees and does not discriminate on the basis of age, race, color, ancestry, religion, sex, sexual orientation, gender identity or expression, transgender, national origin, status as a protected veteran, disability or any other classification protected by law. All aspects of employment including the decision to hire, promote, discipline, or discharge, will be based on merit, competence, performance, and business needs.