Paid Media Manager

About The Company

Home Franchise Concepts is one of the largest franchising systems in the home improvement goods and services space. The Company’s brands: Budget Blinds, The Tailored Closet, PremierGarage, AdvantaClean, Kitchen Tune-Up, Bath Tune-Up, Two Maids, Aussie Pet Mobile, Lightspeed Restoration and Concrete Craft are consistently rated at the top of their categories and supported by more than 2,500 franchise territories.

Home Franchise Concepts is a subsidiary of JM Family Enterprises, a family-owned, professionally managed diversified automotive company.

A few of the Company’s many accolades and awards include:

• Entrepreneur’s Franchise 500
• Entrepreneur’s Franchise 500 Best in Category
• Entrepreneur’s Top Low-Cost Franchise
• Entrepreneur’s Top New & Emerging Franchises
• Entrepreneur’s Top Home-based Franchises
• Entrepreneur’s Top 100 Global Franchises
  
  
  

Summary

The Paid Media Manager is a strategic and performance-driven role responsible for leading multi-channel media campaigns across several brands. This position will manage external media agency partners, collaborate with internal teams, and drive continuous optimization of paid media, landing pages, and content to maximize lead generation and ROI.

Supervisory Responsibilities

This position has no direct reports but will lead cross-functional initiatives and manage agency / vendor teams.

Essential Job Functions:

• Develop and execute full-funnel paid media strategies across multiple channels including search, social, display, video, and programmatic.
• Manage media agency relationships: provide clear strategic direction, oversee execution, monitor performance, and ensure accountability.
• Partner with web and CRO teams to create and optimize high-converting landing pages tailored to campaign goals.
• Collaborate with creative and content teams to guide the development of effective ad assets based on platform best practices and performance data.
• Own campaign budget pacing and forecasting, ensuring alignment with KPIs and business goals.
• Analyze campaign results, generate actionable insights, and deliver regular performance reports to stakeholders.
• Monitor industry trends, platform changes, and competitor strategies to drive innovation and stay ahead of the curve.
• Lead cross-functional marketing initiatives that align with brand, digital, and franchise-level objectives.
• Other duties as assigned
  
  
  

Skill Requirements / Qualifications:

• Strong knowledge of paid media platforms including Google Ads, Meta, YouTube, LinkedIn, and programmatic channels.
• Excellent communication and collaboration skills, especially when working across teams and with external partners.
• Strong analytical skills and experience with GA4, Looker Studio, and campaign reporting tools.
• Ability to think strategically and execute tactically in a fast-paced, multi-brand environment.
• Experience with landing page optimization and A/B testing methodologies.
• Highly organized, self-motivated, and results-oriented with exceptional time management.
  
  
  

Education and Experience:

• Bachelor’s degree in Marketing, Business, or a related field is preferred
• Preference of 5–8+ years of progressive experience managing paid media, preferably in a multi-brand or franchise environment
• Candidates with a combination of education and experience will also be considered
• Experience managing external agencies/vendors and leading cross-functional marketing initiatives, or experience working within an agency and a deep understanding of the agency / vendor relationship and how to manage that relationship is preferred
• Experience working within a franchise, multi-brand, or multi-location business model is preferred
  
  
  

Physical & Workplace Requirements:

• Light-duty work environment – primarily office-based with minimal physical exertion.
• Ability to sit for extended periods while working on a computer.
• Occasional standing or walking for presentations or facilitation.
• Ability to lift and carry up to 25 lbs occasionally.
• Hybrid model – Work from the office on Tues/Wed/Thurs and from home on Mon/Fri.
• Reasonable accommodation will be made to enable individuals with disabilities to perform essential functions.
  
  
  

To perform this job successfully, an individual must be able to perform each essential job function satisfactorily. The requirements listed above are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

At Home Franchise Concepts, we offer a highly competitive benefits package designed to support you and your family. Our offerings include medical, dental, and vision insurance, Flexible Spending Accounts (FSAs), Health Savings Accounts (HSAs), and supplemental life insurance. Associates are also eligible for an annual discretionary bonus and can participate in our 401(k) retirement plan, which includes matching contributions equal to 100% of the first three percent of eligible compensation contributed and 50% of the next two percent. In addition, we provide 10 paid holidays, 8 paid hours for associates to volunteer in their community, and open time off to support work-life balance. During the interview process, our Talent team will be happy to share more details about our benefits and career development opportunities.

HOME FRANCHISE CONCEPTS IS PROUD TO BE AN EQUAL OPPORTUNITY EMPLOYER

Home Franchise Concepts is an Equal Employment Opportunity employer. We are committed to recruiting, hiring, retaining, and promoting qualified associates without regard to age, race, religion, color, gender, sex (including pregnancy, childbirth and related medical conditions), sexual orientation, gender identity, gender expression, mental or physical disability, national origin, marital status, citizenship, military status, genetic information, veteran status, or any other characteristic protected by federal, state, provincial, or local law.

DISABILITY ACCOMMODATIONS

If you have a disability and require a reasonable accommodation to complete the job application process, please contact HFC's Talent Acquisition department at [email protected] for assistance. If you have an accommodation request for one of our recruiting events, please notify us at least 72 hours prior so that we may provide assistance.

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