Director - Performance Marketing and Paid Media

Job Details

Description

The Director – Performance Marketing and Paid Media is a dynamic and results-driven role that will lead our paid media strategy across channels. This individual will be pivotal in scaling our customer acquisition, retention, and brand visibility as we expand our restaurant franchise footprint. The Director – Performance Marketing and Paid Media brings both strategic vision and hands-on expertise in paid media, with strong analytical acumen and the leadership skills to align cross-functional teams around shared business goals. The Director – Performance Marketing and Paid Media will have a passion for food, hospitality, and creating meaningful customer experiences which will contribute to the growth and financial health of the company.

Essential Duties And Responsibilities

• Own the full paid media strategy, spanning paid search, social, digital, and emerging channels, ensuring balanced investment between performance and brand initiatives.
• Lead media budget allocation and forecasting, optimizing spend to maximize ROI, drive profitable customer acquisition, and increase lifetime value.
• Oversee campaign planning, execution, and optimization with a focus on continuous improvement in performance, efficiency, and scalability.
• Implement media mix modeling, attribution frameworks, and funnel optimization to guide decision-making and investment strategies.
• Collaborate with analytic data and SMEs to define key performance indicators (KPIs), lead measurement of ROAS and ROI, and apply insights to refine campaigns.
• Manage external agency partners, holding them accountable to performance goals, creative delivery, and operational excellence.
• Collaborate closely with creative, brand marketing, and loyalty teams to integrate messaging across the full customer journey, aligning paid efforts to both upper-funnel awareness and lower-funnel conversion.
• Stay ahead of industry trends, platform innovations, and competitive activity to proactively recommend new opportunities.
• Mentor and develop team members, fostering a culture of collaboration, growth, and accountability
  
  

Education/Experience

• 8–10 years of experience in paid media, performance marketing, or digital marketing, preferably with multi-location or franchise business experience.
• Proven track record in designing and executing integrated media campaigns that drive measurable ROI.
• Expertise in paid social, search, programmatic, display, and emerging digital platforms.
• Advanced knowledge of media mix modeling, attribution, and conversion/funnel optimization methodologies.