Part-Time Student SEO Analyst

VP COMMUNICATIONS & MARKETING (UA-VPCM-IUBLA)

The Web and Digital Design team is part of University Communications and Marketing, Indiana University's (IU) central marketing organization. The team improves digital constituent experiences and helps achieve university strategic priorities through marketing technology. Additionally, the team serves as a strategic partner to schools, departments, and units in transforming how we use technology to market IU.

• Support a wide range of tasks, including search analytics, optimization, and artificial intelligence (AI) tasks using platforms such as Google Search Console, Google Analytics, ChatGPT/Google Gemini (or similar AI), Semrush, ScreamingFrog, Siteimprove, Looker Studio, Tableau, and others.
• Collaborate with IU marketing and web professionals across the university.
• Translate plain-language requests into dashboards and reports, monitor IU's overall search engine optimization (SEO) health, analyze content visibility and performance in search, and identify opportunities for improvement.
• Manage, normalize, and join data from multiple sources and present insights clearly for stakeholders at various levels.
• Conduct keyword research and on-page content optimization.
• Ensure on-time delivery of all requests. Adhere to processes that ensure data security and privacy in accordance with university policies and all governmental legal requirements (e.g., Health Insurance Portability and Accountability Act (HIPAA), Family Educational Rights and Privacy Act (FERPA), General Data Protection Regulation (GDPR), Canada's Anti-Spam Legislation (CASL), etc.).
  
  

EDUCATION

Required

• Currently enrolled as a graduate student at Indiana University
  
  

Required

WORK EXPERIENCE

• Background in computer science, data science, human computer interaction, information science, information systems, marketing, communications, media, or a related field
  
  

Skills

Required

• Excellent interpersonal and communication skills, including a customer-centered approach and ability to interact with university leadership
• Foundational knowledge of SEO, user experience (UX), and web accessibility principles
• Familiarity with web performance reporting, content analysis, and dashboard creation
• Experience working with data and reporting, including strong Excel and Structured Query Language (SQL) skills
• Experience with tools such as Google Search Console, ScreamingFrog, Semrush, Siteimprove, Google Analytics, Looker Studio or Tableau, and AI platforms such as ChatGPT, Google Gemini, or Microsoft Copilot
  
  

The person in this role must be able to perform the essential functions with or without accommodation.

In This Role, You'll Gain Experience With:

• SEO analytics and performance tracking
• AI search impact and emerging visibility strategies
• Backlink analysis and domain authority
• Accessibility and user experience signals in search
• Local search and business listing management
  
  

Indiana University Bloomington or Indiana University Indianapolis.

This position is eligible for a hybrid schedule (mix between remote and in-person work), subject to change in the future based on university policy and business needs.

$15 per hour

10 - 20 hours per week

For full-time staff employees, Indiana University offers a wide array of benefits including:

• Comprehensive medical and dental insurance
• Health savings account with generous IU contributions
• Healthcare and dependent care flexible spending accounts
• Basic group life insurance paid by IU
• Voluntary supplemental life, long-term disability, critical illness, and supplemental accidental death & dismemberment insurance
• Base retirement plan with generous IU contributions, subject to vesting
• Voluntary supplemental retirement plan options
• Tuition subsidy for employees and family members taking IU courses
• 10 paid holidays plus a paid winter break each year
• Generous paid time off plans
• Paid leave for new parents and IU-sponsored volunteer events
• Employee assistance program (EAP)
  
  

Learn more about our benefits by reviewing the IU Benefit Programs Brochure.

Career Level: Part Time Employee

FLSA: Nonexempt

Job Function: Part Time Employee

Job Family: Part Time Student Employee

Click here to learn more about Indiana University's Job Framework.

This posting is scheduled to close at 11:59 pm EST on the advertised Close Date. This posting may be closed at any time at the discretion of the University, but will remain open for a minimum of 5 business days. To guarantee full consideration, please submit your application within 5 business days of the Posted Date.

If you wish to include a cover letter, you may include it with your resume when uploading attachments.

Indiana University is an equal opportunity employer and provider of ADA services and prohibits discrimination in hiring. See Indiana University Notice of Non-Discrimination here which includes contact information.

The Annual Security and Fire Safety Report, containing policy statements, crime and fire statistics for all Indiana University campuses, is available online. You may also request a physical copy by emailing IU Public Safety at [email protected] or by visiting IUPD.

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Telephone: 812-856-1234