Principal Account Marketing
Nike
Date: 2 days ago
City: Beaverton, OR
Contract type: Full time
WHO ARE WE LOOKING FOR?
We are looking for an experienced brand marketer with a passion for Jordan Brand across sport, community and culture. The ideal candidate will be an innovator, forward- thinking problem solver, and strategic connector. This candidate will find new ways to celebrate cultural brand values, accelerate the business and advance the notion of sport culture. In this role, enterprise leadership, collaboration, and clear communication is key. It will require someone that is a great teammate, a go-getter and able to be a problem-solver when faced with ambiguity.
This position will own the creation and execution of Jordan brand partner campaigns across physical and digital channels. This role will be essential to ensuring day-to-day consistency, cohesion, and impact of Jordan brand x Account Marketing efforts. The candidate will feel comfortable working in fluid environments, both across teams and partners and within the constantly evolving physical and digital marketplace. This means applying curiosity and dedication to always asking where new opportunities are in an evolving marketplace and sport culture.
They should be comfortable with ambiguity and be ready to dig in, work collaboratively and bring a positive
attitude always. They should be solution oriented, a team first collaborator, energy giver, strategic vision,
empathetic and curious to learn. A candidate who embraces disruption, innovation, creativity, a bit of defiance and a respect for the greatness of the brand will help a candidate co-create success across the integrated team.
WHAT WILL YOU WORK ON?
In This Role, You Will Collaborate With Teammates Across Jordan And Our Key Account Partners To Understand Our Consumer And Engage Them In Distinctive, Memorable Ways That Move Them To Action In Their Retail Journey. As a Principal In Partner Marketing For Jordan North America, You Will Help Deliver Experiences Through Physical, Digital, And Experiential Touchpoints, Including:
As a Principal For Jordan North America Account Marketing, You Will Report Directly Into The North America Senior Director Of Integrated Retail Marketing. Working Within The North America Account Marketing Team, You’ll Develop Strategies And Campaigns That Build And Improve Jordan Brand’s Relationship With Consumers. In This Role You Will Also Collaborate And Partner With The Following Key Internal And External Partners:
We are looking for an experienced brand marketer with a passion for Jordan Brand across sport, community and culture. The ideal candidate will be an innovator, forward- thinking problem solver, and strategic connector. This candidate will find new ways to celebrate cultural brand values, accelerate the business and advance the notion of sport culture. In this role, enterprise leadership, collaboration, and clear communication is key. It will require someone that is a great teammate, a go-getter and able to be a problem-solver when faced with ambiguity.
This position will own the creation and execution of Jordan brand partner campaigns across physical and digital channels. This role will be essential to ensuring day-to-day consistency, cohesion, and impact of Jordan brand x Account Marketing efforts. The candidate will feel comfortable working in fluid environments, both across teams and partners and within the constantly evolving physical and digital marketplace. This means applying curiosity and dedication to always asking where new opportunities are in an evolving marketplace and sport culture.
They should be comfortable with ambiguity and be ready to dig in, work collaboratively and bring a positive
attitude always. They should be solution oriented, a team first collaborator, energy giver, strategic vision,
empathetic and curious to learn. A candidate who embraces disruption, innovation, creativity, a bit of defiance and a respect for the greatness of the brand will help a candidate co-create success across the integrated team.
WHAT WILL YOU WORK ON?
In This Role, You Will Collaborate With Teammates Across Jordan And Our Key Account Partners To Understand Our Consumer And Engage Them In Distinctive, Memorable Ways That Move Them To Action In Their Retail Journey. As a Principal In Partner Marketing For Jordan North America, You Will Help Deliver Experiences Through Physical, Digital, And Experiential Touchpoints, Including:
- Lead the development of an annual account marketing strategic plan, both short and long term
- Lead seasonal marketing briefs to accounts and shepherding the process through our brand marketing & creative teams
- Lead Retail Marketing campaigns grounded in our NA brand architecture, in close partnership with our Retail Brand teams.
- Engaging consumer experiences and activations that create equity and excitement with our consumers for the Jordan brand and products
- Standout in-store storytelling and engagement that compels consumers to choose Jordan Brand
- Memorable digital and social media marketing programming across owned, earned, and paid channels
As a Principal For Jordan North America Account Marketing, You Will Report Directly Into The North America Senior Director Of Integrated Retail Marketing. Working Within The North America Account Marketing Team, You’ll Develop Strategies And Campaigns That Build And Improve Jordan Brand’s Relationship With Consumers. In This Role You Will Also Collaborate And Partner With The Following Key Internal And External Partners:
- Brand Marketing
- External Account Marketing Teams
- Account Sales
- Merchandising
- Brand Creative
- Sports Marketing
- Catalyst Marketing
- Key City Marketing Teams
- Agency & Production Partners
- Bachelor's degree in Business or related field. Will accept any suitable combination of education, experience, and training
- A minimum of 6-8 years’ of experience in Account Marketing, Brand Management, Brand Marketing, Retail Marketing and Digital Marketing
- Passion and affinity for the Jordan Brand
- A keen understanding of the footwear industry, consumer and marketplace
- Experience delivering omnichannel campaigns, executing across retail, digital, and social media
- An understanding of digital platforms, media, and consumer behaviors in online environments as well as trends
- Outstanding task management across multiple work streams
- A team player with a positive attitude and outlook
- The ability to multi-task and work in multiple seasonal moments
- Desire to operate in a fast-paced, high-energy, skilled team
- A passion for sport, play and serving athletes of all types
- In this role you can expect to travel up to 25% of the time
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