Director of Team Training

Description

Why Join TruFit Athletic Clubs?

• Competitive Compensation & Benefits: Including healthcare coverage for all teammates, 401(k) plans, and more.
• Career Growth Opportunities: From front-line roles to management positions, we support your professional development.
• Inclusive Work Environment: Join a team that values integrity, service, courage, responsibility, and passion.
• Complimentary TruFit Membership: All teammates enjoy a free membership to stay healthy and live what we believe!
• Discounted Personal Training: Personal training sessions are just $15 to help you reach your fitness goals.
  
  

The Director of Team Training & Program Design provides strategic leadership and oversight for all aspects of TruFit’s Team Training department. This role is accountable for the vision, growth, and execution of Team Training, with a strong emphasis on program innovation, compliance, coach development, and business performance. The Director partners closely with the COO to ensure exceptional member experiences, strong revenue growth, and alignment with TruFit’s brand standards.

In addition to setting direction, this role directly oversees the design and development of Team Training content, including Combo 6 and TruPower, to ensure consistent delivery across all clubs.

Key Responsibilities

Strategic Leadership & Business Growth

• Establish a strategic vision for Team Training that aligns with TruFit goals and industry trends.
• Partner with COO and Fitness leadership to drive participation, revenue growth, and brand positioning.
• Monitor business performance and implement strategies to improve attendance, cost per head, and class format (C6, Studio, and Camp).
  
  

Program & Content Development

• Lead the design, implementation, and continuous improvement of Team Training programs, with a focus on Combo 6 and TruPower.
• Oversee content creation for launches, seasonal/holiday programming, and special events.
• Ensure all programming aligns with industry standards, safety guidelines, and compliance requirements.
• Utilize TruFit’s App and digital platforms to develop scalable training resources and video content.
  
  

Coach Development & Quality Assurance

• Provide leadership and guidance to ensure best-in-class SGPT and PT practices across the organization.
• Mentor and support District Team Training Coordinators through training, education, and feedback to ensure consistent quality.
• Establish evaluation standards and feedback mechanisms for coach performance.
• Step in to teach sessions or model delivery (no more than 5 permanent classes per week).
  
  

Compliance & Standards

• Ensure all programs meet regulatory, safety, and internal compliance requirements.
• Implement program evaluation methods to measure effectiveness, member satisfaction, and financial impact.
• Partner with HR and Operations to align standards, certifications, and compliance protocols.
  
  

Sales & Strategic Support

• Collaborate with Regional Directors of Fitness (RDFs) to reinforce the success of new and existing programs.
• Design and deliver sales training to drive enrollment and member engagement.
• Conduct competitive analyses and identify new opportunities to differentiate TruFit’s Team Training.
• Drive performance to achieve and exceed supplement revenue and Test Drive a Training booking goals.
  
  

About TruFit Athletic Clubs

At TruFit Athletic Clubs, we’re a mission-driven team committed to helping people become the best version of themselves. With over 40 locations and growing, we provide high-value, low-cost fitness experiences backed by a culture of excellence and personal accountability.

We Believe In Living Our Values Every Day

• Integrity – We do what’s right, not what’s easy.
• Service – We put our teammates and members first in every interaction.
• Courage – We lead with strength, even in uncertainty.
• Responsibility – We take ownership of our roles, results, and relationships.
• Passion – We bring energy, purpose, and positivity to every space we enter.
  
  

From our friendly front desk team to our certified trainers and operations leaders, everyone at TruFit contributes to delivering exceptional service and building lasting member relationships.

Whether you're just starting your career or looking to grow into leadership, we offer clear development paths, full-time and part-time opportunities, and a team environment that supports your goals.

Requirements

• 5+ years of progressive leadership experience in fitness programming, personal training, or group training (3 years minimum in program design).
• Proven success in developing and scaling fitness programs across multiple locations.
• Expertise in SGPT and PT programming, with the ability to coach and mentor at all levels.
• Strong business acumen with experience in driving revenue growth and program adoption.
• Excellent communication, facilitation, and presentation skills.
• Demonstrated ability to balance creative content development with compliance and operational requirements.
• Current fitness certifications (NASM, ACE, ACSM, NSCA, or equivalent).
• Ability to travel up to 30% for compliance, launches, and events.
  
  

Integrity | Service | Courage | Responsibility | Passion We are proud to be an equal opportunity employer.