Paid Media Manager

Benefits:

• Competitive salary
• Dental insurance
• Health insurance
• Opportunity for advancement
• Paid time off
• Training & development
  
  
  

Position Summary

We are a nationally recognized home‑services brand seeking an in‑house Paid Media Manager to execute and optimize high‑impact acquisition programs across a multi‑location franchise network. You will manage day‑to‑day performance on Google (Search/Performance Max), Google Local Services Ads (LSA), and Meta, translating playbooks and strategy into consistent market‑level results. The ideal candidate brings hands‑on expertise, strong QA discipline, and a builder’s mindset to help formalize processes, documentation, and automations as we scale.

Essential Duties & Responsibilities

• Campaign Execution & Optimization: Build, launch, and optimize Google Search/PMax, LSA, and Meta campaigns to qualified‑lead and revenue targets; manage negatives, audiences, creative rotation, and value‑based bidding (tCPA/tROAS).
• LSA Operations: Own verification, category setup, coverage mapping, review‑velocity coordination, dispute/credit workflows, and budget pacing at the market level.
• Tracking & QA: Implement and validate GA4/GTM tags, Enhanced Conversions, Meta CAPI, call tracking, and offline event uploads from CRM; maintain naming conventions and governance.
• Testing & Insights: Run structured A/B tests (offers, hooks, audiences, bidding); document hypotheses, outcomes, and next steps. Produce concise weekly insights and recommendations.
• Creative & CRO Support: Draft ad copy and briefs; collaborate with design/video; manage landing page updates.
• Budget Pacing & Forecasting: Monitor daily pacing within ±5%; adjust bids/budgets by market, surface risks, and recommend reallocations.
• Storm Surge Protocols: Execute pre/during/post storm playbooks (copy/geos/budgets); support after‑hours monitoring during severe weather windows.
• Speed‑to‑Lead & Call Quality: Track connect, book, and show rates; coordinate with call center and reputation teams to improve outcomes; flag spam/low‑intent patterns.
• Documentation: Keep SOPs, checklists, and asset inventories up to date; contribute to a repeatable multi‑market operating system.
  
  
  

Minimum Qualifications

• 3–6+ years managing hands‑on paid media for lead generation (home‑services/franchise preferred).
• Proven wins improving qualified lead volume and CPL via Search/PMax, LSA, and Meta.
• Working fluency in GA4, GTM, Enhanced Conversions, Meta CAPI, call tracking, and offline event ingestion from CRM; comfortable with deduplication basics.
• Strong account hygiene: label/naming discipline, query sculpting, audience frameworks, and test design.
• Excellent copywriting for ads and clear communication of insights; organized, reliable, and detail‑obsessed.
• BA/BS or equivalent practical experience.
  
  
  

Preferred Qualifications

• Experience with Bing/Nextdoor/YouTube/Waze and light programmatic/CTV coordination.
• Exposure to simple automations (Google Ads scripts, Apps Script, or Python) for pacing/alerts/QA.
• Familiarity with reputation platforms (e.g., Birdeye) and their impact on LSA performance.
  
  
  

Tools & Platforms

• Ads: Google Ads, Meta Ads, Google LSA (plus Bing/Nextdoor/YouTube/Waze as needed)
• Data & Tracking: GA4, GTM, Looker Studio, Enhanced Conversions, Meta CAPI, Offline Events
• Attribution & CX: CallRail (or similar), CRM (AbeConnect or similar), Birdeye (or similar)
• Ops: Asana, Google Chat, Google Workspace, Zapier
  
  
  

This franchise is independently owned and operated by a franchisee. Your application will go directly to the franchisee, and all hiring decisions will be made by the management of this franchisee. All inquiries about employment at this franchisee should be made directly to the franchise location, and not to Honest Abe Roofing Corporate.