Senior Director, Go-To-Market Strategy at ADT

3018336

Summary:

We are seeking a strategic, execution-oriented Go-To-Market leader in a role that combines GTM excellence, team management, and executive-level operational support.

You will own positioning, messaging, and GTM strategy for our products and services across all lines of businesses, while also helping align the broader organization around GTM priorities and strategic initiatives. You will act as a trusted partner to senior leadership and drive cross-functional and executive communications on product strategy and execution. You will be at the intersection of product, sales and marketing – owning how our products show up in the market, ensuring they resonate with our customers, and enabling our cross functional teams.

Responsibilities include, but are not limited to:

• Go-To-Market Strategy: Lead end-to-end GTM strategies for new product launches, feature updates, and product changes across all ADT lines of businesses.
• Product Positioning and Messaging: Own and evolve ADT’s product portfolio positioning and messaging against our target audiences. Ensure we show up as a clear, differentiated and valuable solution in the market.
• Sales and Support Enablement: Partner closely with leaders in the sales and customer support organizations to ensure seamless and successful rollout of products and services and 360 feedback to the product organization.
• Market and Customer Insights: Lead research efforts to gather competitive intelligence, market trends, and customer feedback. Turn insights into actionable inputs for product roadmap, messaging, and GTM plans.
• Team Leadership: Manage and mentor a team of product marketing managers. Create clarity and focus, and foster a culture of collaboration and results.
• Cross-Functional Collaboration: Partner with leaders across product management, product engineering, marketing, communications, sales, and customer support organizations to drive a unified rollout of the product roadmap across the entire ADT organization.
• Serve as a strategic advisor and operational right hand to the CPO. Facilitate leadership meetings and own internal communication and execution of cross-functional initiatives on behalf of the product organization.
  
  

Qualifications:

• Bachelor's degree, MBA preferred.
• 15+ years in marketing or product marketing or relevant function, ideally in the technology industry.
• 5+ years leading and scaling high-performing teams.
• Proven success launching products, building GTM strategies, and leading cross-functional initiatives.
• Excellent cross-functional collaboration and communication skills, adept at influencing across Sales, Product, and Marketing.
• Ability to move between strategic planning and hands-on execution.
• Comfortable with ambiguity and bias towards action.
• Strong executive-audience communication and cross-functional stakeholder leadership skills.
  
  

Compensation & Benefits:

The base salary range for this role is $184,000 to $276,000 and is based on experience and qualifications.

Certain roles are eligible for annual bonus and may include equity. These awards are allocated based on company and individual performance.

We offer employees access to healthcare benefits, a 401(k) plan and company match, short-term and long-term disability coverage, life insurance, wellbeing benefits and paid time off among others. Employees accrue up to 120 hours in their first year. Your accrual rate increases after your first year. We also offer 6 paid holidays.

Anticipated application end date will be on 1/1/2026.

ADT is an Equal Employment Opportunity (EEO) Employer. We celebrate diversity and are committed to building an inclusive team that represents a variety of backgrounds, perspectives, and skills. ADT strives to ensure every employee and applicant feels valued. Visit us at jobs.adt.com/diversity to learn more.