Director of Growth and Marketing at Twin State Technical Services

Description

Ready to Ignite Growth? Join Us as Our Next Director of Growth and Marketing!

Are you a high-energy, innovative leader who thrives on driving results and inspiring teams? We’re seeking a Director of Growth and Marketing to elevate our brand, spearhead go-to-market strategies, and build powerful connections with senior business leaders. If you’re passionate about shaping the future, love fast-paced environments, and have a proven track record in B2B marketing, we want to meet you!

Bring your expertise in digital marketing, demand generation, and executive-level engagement to a role where your ideas and energy will make a real impact. Let’s grow together—apply today and help us set the standard for strategic marketing excellence!

The Director of Growth and Marketing/Executive Director of Growth and Marketing is responsible for the strategy and execution of all marketing initiatives. This executive role is focused on elevating our brand to that of a strategic partner for senior business leaders. This person will lead the charge in communicating our core value proposition, developing the Go-To-Market (GTM) strategy for new innovations and service lines, and owning the systems that connect our message with new and existing clients.

Specific Responsibilities

• Brand & Platform Strategy: Own marketing strategy for core services, including messaging, collateral, and campaigns to position it as a foundational solution for business success.
• GTM Strategy & Execution: Develop and execute marketing plans for new geographic markets and new, innovative service lines.
• Client Acquisition: Design and manage campaigns to build relationships with new clients and introduce them to our way of doing business.
• Client Relationship Marketing: Create strategies that inform current clients about new opportunities and valuable services, ensuring they are maximizing their partnership with us.
• Event & Community Marketing: Own the event strategy, including targeting executive-level organizations and networks to build alignment with senior leaders.
• Executive Thought Leadership: Build a content strategy that provides key executive insights on topics like emerging technology, security, and business process.
• Sales Alignment: Serve as the primary liaison to Sales. Build sales enablement materials and refine the lead handoff process.
• Marketing Operations: Manage the company's marketing technology platforms, focusing on automation, analytics, and ROI reporting.
  
  

Requirements

Required Skills/Experience

• Minimum 10+ years' B2B marketing experience, with a required focus on technology solutions or professional services.
• Expert-level proficiency in modern marketing automation and CRM platforms is required.
• Demonstrable experience launching or rebranding new products/services.
• Experience in creating GTM plans for new market entry.
• Proven ability to market to a senior-level/executive audience.
• Expertise in demand generation, content marketing, and digital marketing.
  
  

Education Requirements

• Minimum Requirements: Bachelor’s Degree in Marketing, Business Administration, Communications, or related field.
• Preferred Qualification: Master’s Degree in Business Administration or Master’s in Digital Marketing/Data Analytics.