Marketing Strategist at Dr. Killigan's, Inc.

About Us: At Dr. Killigan's, we believe in a safer, more holistic approach to pest management. By Killing Them Softly, we prioritize well-being, ensuring a home environment that is not only pest-free but also free from harmful chemicals. Join us in our pursuit to redefine pest control, offering plant-powered solutions that empower individuals and families to reclaim their living spaces without compromising on safety or peace of mind. If you're passionate about making a positive impact on homes and the environment, Dr. Killigan's, Inc. welcomes you to be a part of our dedicated team.

Employee Job Title: Marketing Strategist

Location: Hybrid

Hours: Full-time, Mon-Fri, 8:00 am - 4:30 pm PST (flexible working hours available)

Reports to: Chief Marketing Officer

Compensation: $73,005 - $75,000/Year (Salary Exempt)

Job Description: The Marketing Strategist focuses on Marketing Activations, Lifecycle Marketing, and Marketing Strategy, serving as the architect of our customer journey. This role owns email, SMS, direct mail, and brand activations across launches, promotions, and campaigns, ensuring every interaction is intentional, engaging, and true to Dr. Killigan’s mission. You’ll design, optimize, and scale lifecycle marketing efforts in collaboration with the Director of Marketing, Project Coordinator, CMO, and Graphic Designer to create a seamless and meaningful customer experience.

Responsibilities

• Own the email, SMS, and direct mail marketing ecosystems, from strategy to execution, testing, and optimization
• Build, implement, and refine customer journeys that convert first-time buyers into loyal, repeat customers
• Manage automations, flows, and lifecycle segments across platforms such as Klaviyo, OneText, and Post Pilot
• Plan and execute the weekly marketing calendar, coordinating product launches, seasonal events, and sale activations
• Develop and execute lead acquisition strategies, including sign-up incentives, list growth campaigns, and cross-channel lead capture
• Collaborate with creatives on visual storytelling that reflects our brand’s ethos and mission
• Monitor campaign performance, conduct A/B tests, and use insights to improve retention, engagement, and revenue
• Partner with the CMO and Director of Marketing on lifecycle strategy, campaign priorities, and KPI reporting
• Integrate omnichannel touchpoints, including direct mail, into the overall customer experience
• Maintain and refresh the brand’s activation playbook, exploring innovative ways to engage customers.
• Continuously research emerging tools, trends, and strategies to improve lifecycle marketing effectiveness
  
  

Benefits

Full-Time Benefits:

• 9 Paid Company-Observed Holidays
• Paid Vacation (varies by role)
• Employer-Contributed Health Insurance
• 5 Days (40 Hours) of Paid Sick Leave Annually
• 401(k) Retirement Plan
  
  

Other Duties: Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.