Communications Lead - GM U.S. Motorsports at General Motors
Date: 6 hours ago
City: Warren, MI
Salary:
$102,000
-
$159,700
per year
Contract type: Full time
Job Description
About GM Motorsports:
General Motors is a leader in global motorsports, with Chevrolet competing at the highest levels in both IndyCar and NASCAR. These programs are central to GM’s performance and brand strategy, showcasing innovation, engineering excellence, and fan engagement. As our presence grows, we’re expanding our communications team to support and amplify these efforts.
The Role:
This role will lead communications efforts for GM’s U.S.-based motorsport programs, including Chevrolet’s involvement in IndyCar and NASCAR. The position offers a unique opportunity to shape the narrative of two of America’s most iconic racing series, manage high-profile media relations, and deliver compelling content across platforms. The candidate will be expected to elevate storytelling beyond the motorsport press to support Chevrolet’s brand and product portfolio. Integration and amplification of our U.S. motorsport efforts across GM will be critical to success.
What You'll Do:
Content Creation & Editorial
The salary range for this role is ($102,000 – 159,700). The actual base salary a successful candidate will be offered within this range will vary based on factors relevant to the position.
Bonus Potential: An incentive pay program offers payouts based on company performance, job level, and individual performance.
Benefits: GM offers a variety of health and wellbeing benefit programs. Benefit options include medical, dental, vision, Health Savings Account, Flexible Spending Accounts, retirement savings plan, sickness and accident benefits, life insurance, paid vacation & holidays, tuition assistance programs, employee assistance program, GM vehicle discounts and more.
GM does not provide immigration-related sponsorship for this role. Do not apply for this role if you will need GM immigration sponsorship now or in the future. This includes direct company sponsorship, entry of GM as the immigration employer of record on a government form, and any work authorization requiring a written submission or other immigration support from the company (e.g., H1-B, OPT, STEM OPT, CPT, TN, J-1, etc). This role is based remotely, but if the selected candidate lives within a specific mile radius of a GM hub, they will be expected to report to the location three times a week {or other frequency dictated by your manager}. The selected candidate will be required to travel on a regular basis (25-50%) for this role. This job may be eligible for relocation benefits.
About GM
Our vision is a world with Zero Crashes, Zero Emissions and Zero Congestion and we embrace the responsibility to lead the change that will make our world better, safer and more equitable for all.
Why Join Us
We believe we all must make a choice every day – individually and collectively – to drive meaningful change through our words, our deeds and our culture. Every day, we want every employee to feel they belong to one General Motors team.
Benefits Overview
From day one, we're looking out for your well-being–at work and at home–so you can focus on realizing your ambitions. Learn how GM supports a rewarding career that rewards you personally by visiting Total Rewards resources.
Non-Discrimination and Equal Employment Opportunities (U.S.)
General Motors is committed to being a workplace that is not only free of unlawful discrimination, but one that genuinely fosters inclusion and belonging. We strongly believe that providing an inclusive workplace creates an environment in which our employees can thrive and develop better products for our customers.
All employment decisions are made on a non-discriminatory basis without regard to sex, race, color, national origin, citizenship status, religion, age, disability, pregnancy or maternity status, sexual orientation, gender identity, status as a veteran or protected veteran, or any other similarly protected status in accordance with federal, state and local laws.
We encourage interested candidates to review the key responsibilities and qualifications for each role and apply for any positions that match their skills and capabilities. Applicants in the recruitment process may be required, where applicable, to successfully complete a role-related assessment(s) and/or a pre-employment screening prior to beginning employment. To learn more, visit How we Hire.
Accommodations
General Motors offers opportunities to all job seekers including individuals with disabilities. If you need a reasonable accommodation to assist with your job search or application for employment, email us or call us at 800-865-7580. In your email, please include a description of the specific accommodation you are requesting as well as the job title and requisition number of the position for which you are applying.
About GM Motorsports:
General Motors is a leader in global motorsports, with Chevrolet competing at the highest levels in both IndyCar and NASCAR. These programs are central to GM’s performance and brand strategy, showcasing innovation, engineering excellence, and fan engagement. As our presence grows, we’re expanding our communications team to support and amplify these efforts.
The Role:
This role will lead communications efforts for GM’s U.S.-based motorsport programs, including Chevrolet’s involvement in IndyCar and NASCAR. The position offers a unique opportunity to shape the narrative of two of America’s most iconic racing series, manage high-profile media relations, and deliver compelling content across platforms. The candidate will be expected to elevate storytelling beyond the motorsport press to support Chevrolet’s brand and product portfolio. Integration and amplification of our U.S. motorsport efforts across GM will be critical to success.
What You'll Do:
Content Creation & Editorial
- Develop press releases, race reports, statements, messaging documents, driver/team quotes, and internal communications specific to Chevrolet in IndyCar and NASCAR.
- Collaborate with creative and digital teams to produce engaging social media content and multimedia assets (photo, video, graphics).
- Support storytelling initiatives that highlight technical innovation, performance, team culture, and brand values.
- Provide content articles for GM News, Chevrolet.com, and internal/external press rooms.
- Oversea, develop and harness the trackside media team for Chevrolet’s IndyCar and NASCAR programs.
- Manage automotive and lifestyle media requests, interviews, and press opportunities with drivers, engineers, and team leadership.
- Organize media briefings for senior executives.
- Host automotive and lifestyle media visits at race events and team facilities.
- Develop stories that resonate beyond specialist motorsport media to elevate Chevrolet’s brand narrative.
- Bolster on-site communications support at key IndyCar and NASCAR events across the U.S.
- Coordinate hospitality communications and guest experience materials.
- Capture and distribute behind-the-scenes content for internal and external audiences.
- Liaise with series organizers, promoters, and team partners to ensure messaging alignment and maximize exposure.
- Develop internal updates and content for GM stakeholders, including global teams and dealer networks.
- Ensure regular updates across key internal channels, including intranet sites and motorsport Slack channels.
- Ensure messaging consistency across Chevrolet and GM brand teams.
- Act as the internal champion to amplify our U.S. motorsport programs across all areas of the business.
- Bachelor’s degree in communications, Public Relations, Journalism, or related field.
- 4+ years of experience in motorsports, automotive, or sports communications.
- Exceptional writing and editing skills with a strong grasp of brand tone and voice.
- Experience managing media relations and producing content in fast-paced environments.
- Familiarity with the U.S. motorsport media landscape, particularly IndyCar and NASCAR.
- Willingness to travel frequently, including weekends and holidays.
- Passion for motorsports and brand storytelling.
The salary range for this role is ($102,000 – 159,700). The actual base salary a successful candidate will be offered within this range will vary based on factors relevant to the position.
Bonus Potential: An incentive pay program offers payouts based on company performance, job level, and individual performance.
Benefits: GM offers a variety of health and wellbeing benefit programs. Benefit options include medical, dental, vision, Health Savings Account, Flexible Spending Accounts, retirement savings plan, sickness and accident benefits, life insurance, paid vacation & holidays, tuition assistance programs, employee assistance program, GM vehicle discounts and more.
GM does not provide immigration-related sponsorship for this role. Do not apply for this role if you will need GM immigration sponsorship now or in the future. This includes direct company sponsorship, entry of GM as the immigration employer of record on a government form, and any work authorization requiring a written submission or other immigration support from the company (e.g., H1-B, OPT, STEM OPT, CPT, TN, J-1, etc). This role is based remotely, but if the selected candidate lives within a specific mile radius of a GM hub, they will be expected to report to the location three times a week {or other frequency dictated by your manager}. The selected candidate will be required to travel on a regular basis (25-50%) for this role. This job may be eligible for relocation benefits.
About GM
Our vision is a world with Zero Crashes, Zero Emissions and Zero Congestion and we embrace the responsibility to lead the change that will make our world better, safer and more equitable for all.
Why Join Us
We believe we all must make a choice every day – individually and collectively – to drive meaningful change through our words, our deeds and our culture. Every day, we want every employee to feel they belong to one General Motors team.
Benefits Overview
From day one, we're looking out for your well-being–at work and at home–so you can focus on realizing your ambitions. Learn how GM supports a rewarding career that rewards you personally by visiting Total Rewards resources.
Non-Discrimination and Equal Employment Opportunities (U.S.)
General Motors is committed to being a workplace that is not only free of unlawful discrimination, but one that genuinely fosters inclusion and belonging. We strongly believe that providing an inclusive workplace creates an environment in which our employees can thrive and develop better products for our customers.
All employment decisions are made on a non-discriminatory basis without regard to sex, race, color, national origin, citizenship status, religion, age, disability, pregnancy or maternity status, sexual orientation, gender identity, status as a veteran or protected veteran, or any other similarly protected status in accordance with federal, state and local laws.
We encourage interested candidates to review the key responsibilities and qualifications for each role and apply for any positions that match their skills and capabilities. Applicants in the recruitment process may be required, where applicable, to successfully complete a role-related assessment(s) and/or a pre-employment screening prior to beginning employment. To learn more, visit How we Hire.
Accommodations
General Motors offers opportunities to all job seekers including individuals with disabilities. If you need a reasonable accommodation to assist with your job search or application for employment, email us or call us at 800-865-7580. In your email, please include a description of the specific accommodation you are requesting as well as the job title and requisition number of the position for which you are applying.
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