Senior Marketing Manager at Major League Cricket

Position: Senior Marketing Manager

Reports to: VP, Marketing

Location: MLC Headquarters – Grand Prairie, Texas

Type: Full-Time

About Major League Cricket

Major League Cricket (MLC) is the premier professional T20 cricket league in the United States, bringing the world’s most exciting and dynamic sport to America. Established to elevate cricket's presence in the U.S., MLC showcases top-tier competition featuring international stars, emerging domestic talent, and franchise teams representing iconic cities across the nation.

Through its interconnected commercial rights and responsibilities including Minor League Cricket, as well as the USA men’s and women’s national teams, MLC is not just a league; it’s a movement to bring one of the world’s most popular sports to a new frontier. With global partnerships, investments from leading cricket organizations, and a commitment to excellence, we are redefining the future of cricket in America.

The Opportunity

As Senior Marketing Manager, you will lead fan engagement and drive ticket sales growth for Major League Cricket and its affiliated properties. Reporting to the VP of Marketing, this role plays a pivotal part in shaping MLC’s brand, deepening fan relationships, and developing marketing strategies that bring cricket to life across digital, experiential, and community platforms.

This position is ideal for a results-driven candidate who thrives at the intersection of sports, marketing, and sales — combining creativity and analytics to fill seats, build loyalty, and amplify MLC’s footprint across the U.S. sports landscape.

Why Join MLC?

We are at a defining moment for cricket in the United States. Season 3 of Major League Cricket expanded across the entire country, including staging matches at the iconic Oakland Coliseum.

The U.S. Men’s National Team is preparing to compete in the 2026 ICC Men’s T20 World Cup to be staged in India, and most significantly, cricket will return to the Olympic stage at the 2028 Los Angeles Summer Games, catapulting the sport into a new era of global visibility and commercial opportunity.

You’ll join a visionary marketing team, shape the brand strategy of a rising sport, and help drive fan growth in one of the most dynamic sports markets in the world.

Key Responsibilities

Marketing Strategy & Fan Engagement

• Develop and execute an annual marketing plan to grow awareness, engagement, and attendance for Major League Cricket, Minor League Cricket, and other ACE properties.
• Lead the development of integrated campaigns across digital, social, email, and experiential channels that inspire fandom and drive ticket sales.
• Oversee the launch and management of new ACE digital platforms, ensuring a seamless, engaging fan experience across web, app, and CRM.
• Manage and segment the fan database to deliver personalized, data-driven communications that increase engagement and retention.
• Develop storytelling and campaign strategies that highlight the excitement of cricket, league milestones, and player narratives.
• Identify and execute local and national community engagement opportunities to grow the sport’s grassroots presence.
  
  

Performance Marketing & Analytics

• Support the planning, execution, and analysis of paid marketing campaigns across social, search, and digital media.
• Use analytics tools to measure campaign performance, optimize spend, and report on KPIs related to ticket sales and fan engagement.
• Monitor fan insights, behaviors, and trends to inform data-driven marketing decisions and content strategies.
  
  

Cross-Functional Collaboration

• Work closely with the Social Media team to align content, messaging, and engagement campaigns.
• Partner with the Design team to maintain brand consistency and creative excellence across all marketing materials.
• Collaborate with the Ticketing team to build campaigns that drive conversions and matchday attendance.
• Support the Commercial team in delivering partnership activations and brand integrations.
• Liaise with Broadcast partners to promote major events and ensure brand alignment.
• Coordinate with Operations, Sports Presentation, and Events teams to elevate the in-stadium fan experience.
• Work alongside franchise teams to align regional campaigns with league-wide objectives and storytelling.
  
  

Ideal Candidate

Experience

• Bachelor’s degree in marketing, communications, or a related field, or equivalent professional experience.
• 5–7 years of experience in sports marketing, preferably at a professional league, team, or governing body.
• Proven experience driving fan growth, engagement, and ticket sales through integrated marketing campaigns.
• Strong familiarity with CRM systems, email marketing tools, and fan data platforms.
• Experience managing paid media campaigns (social, search, display) and optimizing for performance.
• Proficiency in marketing analytics and data interpretation to guide strategy.
• Cricket knowledge or interest preferred.
• Ability to work nights, weekends and holidays in accordance with Major League Cricket’s live event schedule.
  
  

Skills & Attributes

• Strategic thinker with the ability to balance creative storytelling and analytical rigor.
• Excellent communication, presentation, and project management skills.
• Collaborative mindset with experience working cross-functionally across teams.
• Highly organized with strong attention to detail and ability to meet deadlines in a fast-paced environment.
• Passionate about sports, fan culture, and growing a global game in a new market.
• Flexibility to work evenings, weekends, and holidays during the MLC season and major events.
  
  

What Success Looks Like

• Increased fan engagement, ticket sales, and digital reach across MLC and Minor League Cricket.
• Strong, measurable increases in brand awareness and fan satisfaction.
• Effective use of fan data to personalize communication and improve conversion rates.
• Consistent delivery of high-quality, creative, and results-oriented campaigns.
• Enhanced collaboration to align marketing, ticketing, and commercial functions objectives.
  
  

Compensation & Benefits

• Competitive salary commensurate with experience.
• Health, dental, and vision benefits.
• Company co-contribution towards 401(k) plan.
• Flexible working arrangements, including remote flexibility around event schedules.
• Opportunities for professional development and travel during MLC seasons and events.
  
  

How To Apply

Please submit your resume along with a tailored cover letter outlining your interest in the role. Your letter should highlight the qualifications, skills, and experience that best align with the key requirements of this position.

Applications should be sent to [email protected].

We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, age, disability, gender identity, marital or veteran status, or any other protected class.