Manager, Public Relations - Pottery Barn Kids & Teen at Pottery Barn Kids

Role Overview

JOB DESCRIPTION

Williams-Sonoma, Inc. is seeking a Public Relations Manager to serve the Pottery Barn Kids and Pottery Barn Teen brands. The Public Relations Manager will be responsible for creating the brands' PR strategies, overseeing brand collaborations, executing celebrity partnerships and acting as primary contact for all media inquiries. The ideal candidate will be an experienced public relations professional with media relations, marketing and brand partnership experience.

Responsibilities

• Create and manage PR budgets for the fiscal year that strategically align to the brands’ initiatives. Maximize budget efficiency to deliver cost savings wherever possible.
• Lead the creation of compelling press materials, including press releases, media kits, executive quotes and pitches that further the brand voice and vision.
• Monitor and analyze media coverage, providing insights and recommendations to refine PR strategies.
• Oversee and coordinate media sample and image requests in partnership with the Sr. PR Coordinator.
• Manage all aspects of brand collaborations, from initial outreach and negotiation to execution and follow-up, ensuring consistency with brand values and objectives.
• Evaluate opportunities for collaborations, proactively pitch both celebrity partners and brand collaborations on an on-going basis.
• Act as company spokesperson for media opportunities when appropriate.
• Mentor and develop junior PR team members, fostering a collaborative and innovative work environment.
• Partner closely with Corporate Communications and Legal on any crisis communication on an as-needed basis.
• Foster relationships with national press, including digital, print and broadcast outlets.
• Plan seasonal press strategies and media previews.
• Work closely with cross channel partners on all brand partnerships, key PR initiatives and celebrity makeover launches.
• Lead the creation of compelling press materials, including press releases, media kits, and pitches that align with our brand voice and vision.
• Develop compelling PR recaps to showcase weekly, quarterly and yearly results.
  
  
  

Qualifications

A minimum of 6 plus years’ experience in consumer public relations and the retail sector. This candidate is an excellent communicator with experience serving as a company spokesperson and established relationships with top-level media contacts.

Expertise at media relations, event planning, public relations writing, and budget planning and forecasting is a must. General marketing and advertising experience are a strong plus. Candidate must be a flexible and creative self-starter who is able to work within an entrepreneurial environment and manage multiple projects at once.

The successful candidate must also have the followings skills and qualifications:

• 6 years’ experience, preferably with both agency and in-house teams
• Proven ability to advise cross functional partner communications strategy aligned to business objectives
• Comfort and experience working closely with executive management team
• Experience with media relations
• Independent, self-sufficient work ethic
• Exceptional initiative & follow-through skills
• Creative, strategic and analytical thinking
• Thoughtful leadership, both within PR discipline and with the business at large
• Ability to act as primary company spokesperson; comfortable and skilled in both broadcast and print media interviews
• Strong consumer media relations skills, with proven program results
• Partnership management experience
• Ability to work cross-functionally across various business functions
• Results-focused approach
• Ability to handle multiple projects simultaneously
• Ability to recommend and initiate work and projects with minimal direction
• A skilled user of Microsoft Office including Word, Outlook, Excel and PowerPoint
• Experience with MuckRack media monitoring services
• Bachelor’s degree in journalism, communications, or public relations a plus
  
  
  

WSI will not commence an immigration case or "sponsor" an individual for this position at this time (for example, H-1B or other employment-based immigration).

This role is not eligible for relocation assistance.

The expected starting pay range for this position is $110,000 - $120,000. Applicable pay ranges may differ across markets. Actual pay will be determined based on experience and other job-related factors permitted by law. In addition to competitive pay, compensation may include a variety of other components like benefits, paid time off, merit, and bonus opportunities.

Williams-Sonoma, Inc. is an Equal Opportunity Employer. Williams-Sonoma, Inc. will consider for employment qualified applicants with criminal histories in a manner consistent with the requirements of the San Francisco Fair Chance Ordinance, or other applicable state or local laws and ordinances.

About Us

Our Company

Founded in 1956, Williams-Sonoma, Inc. is the premier specialty retailer of high-quality products for the kitchen and home in the United States. Our family of brands are Williams Sonoma, Williams Sonoma Home, Pottery Barn, Pottery Barn Kids, Pottery Barn Teen, Rejuvenation, West Elm, Mark & Graham, Outward, and GreenRow. These brands are among the best known and most respected in the industry. We offer beautifully-designed, stylish and functional products for every area of the home, including the kitchen, living room, bedroom, home office, closet, laundry room and even outdoor spaces. We've seen some big changes since our first brick-and-mortar store opened more than half of a century ago. What hasn't changed is our passion for high-quality products, functional design, outstanding customer service, and enhancing the lives of our customers and the communities where we operate. Today, we're a multi-brand, multi-channel, global enterprise supported by state-of-the-art technology and some of the most talented teams in retailing - and we're always looking for new energy and ideas.