Head of Business Development - Publisher & Affiliate Partnerships (Remote) at Puffy

Position: Head of Business Development - Publisher & Affiliate Partnerships

Compensation: USD $100,000 - $130,000 per annum + up to 30% Performance Bonus

Total Annual Package: Up to USD $167,800

Location: Remote

Role Overview

We're one of the top 5 mattress brands in the US, and we're looking for a partnership strategist who can build revenue engines, not just manage relationships. This role will drive significant revenue growth through premium editorial placements and strategic affiliate relationships that convert at scale.

You'll establish and scale performance-driven partnerships with tier-1 publishers, content sites, and affiliate networks—turning editorial relationships into measurable revenue while maintaining our 3:1 ROAS constraint.

What Is In It For You:

This isn't just another business development role. This is your chance to become a true industry architect.

1. Build a Revenue Engine, Not Just Relationships:

You'll structure deals with Forbes, CNET, Sleep Foundation, and Wirecutter/NYT that generate millions in attributable revenue. You'll negotiate terms, optimize attribution models, and continuously refine campaigns based on EPC, ROAS, and conversion data. Most partnership managers maintain existing relationships—you'll build a portfolio that compounds value quarter over quarter.

2. Partner with the 1%:

Top 5 Mattress Brand in US

Great Place to Work Certified

Work with Forbes Council Member CEO

Gain firsthand exposure to strategic decisions and high-velocity execution that drives a global brand.

3. Embrace Radical Flexibility:

Remote-first culture with genuine work-life integration. No commute. No cubicle. Just results. Design your workday around peak performance hours, not arbitrary office schedules. We measure output and impact, not time spent online.

4. Gain Competitive Advantage Through Speed:

While competitors spend months in approval cycles, you'll test, iterate, and scale winning partnerships in weeks. You'll develop instincts for what converts before most teams finish their quarterly planning meetings.

What You'll Need:

Core Requirements:

• 5+ years of business development or partnership management experience in B2C/D2C e-commerce (any vertical - consumer products, home goods, electronics, health & wellness, etc.)
• Proven track record recruiting and activating publisher partnerships with measurable revenue outcomes
• Experience with premium publishers: Demonstrated success securing editorial placements or partnerships with tier-1 publishers (Forbes, CNET, major review sites, or equivalent authority publications)
• Performance marketing mindset: Deep understanding of performance metrics (EPC, ROAS, CPA), attribution models, and data-driven optimization

Technical Capabilities:

• Proficiency in affiliate tracking and partnership management platforms (Impact, Partnerize, or similar)
• Experience with competitive intelligence tools (BrandVerity, Similarweb, Ahrefs, or Visual Ping)
• Strong analytical skills with ability to build financial models and ROI projections
• Comfortable working with attribution frameworks and multi-touch conversion analysis

Partnership Excellence:

• Exceptional negotiation skills with track record of structuring win-win partnership terms
• Strong relationship management across diverse partner types (editorial teams, affiliate managers, content creators)
• Ability to balance strategic, high-touch partnerships with scalable program growth
• Outstanding written and verbal communication skills

Operational Excellence:

• Entrepreneurial approach: self-starter who thrives in fast-paced, high-growth environments
• Comfortable navigating ambiguity and making data-driven decisions with incomplete information
• Strong project management skills with ability to manage multiple partnership tracks simultaneously

Good-to-Have Skills

• Background running or optimizing paid acquisition campaigns
• Startup or scale-up experience: comfortable with lean operations and rapid pivots
• International partnership experience: coordinating with global partners and tailoring programs to diverse markets
• Publisher/editorial background: understanding of content creation cycles, editorial calendars, and newsroom dynamics

The Puffy DNA

We're restless, perpetually hungry, and fast-paced, driven by an unwavering belief that we can outperform any competitor — regardless of their size.

• Be the Owner: We don't hire employees; we welcome owners. You're accountable for results, not activity.
• Execute with Urgency: We thrive in high-stakes environments by making thoughtful decisions quickly and acting decisively.
• Demand Excellence: We solve the hard problems that others can't, pushing the boundaries of our craft.
• Be AI-First: Daily multi-turn AI conversations challenge your assumptions.
• Go All-In: When the mission demands it, we rally as one team to cross the finish line.

Your Total Compensation & Benefits

Compensation:

• Monthly performance bonuses (up to 30%)

Health & Protection:

• Comprehensive medical, dental, and vision insurance

Time Off:

• Generous Paid Time Off (PTO) + US Public holidays

Work Environment:

• AI First organization with access to AI-native tool stack
• Remote First: Work from the comfort of your home office
• Learning & development opportunities
• International team collaboration (14+ nationalities)

Other Benefits:

• 401(k) with Company Match
• Free Puffy mattress post 6 months completion
• $1,000 Puffy/Halo Board store credit post 1 year completion

Ready to Shape Your Story?

Click "Apply" and take the first step.