Social Media Manager at Oakland Museum of California

POSITION SUMMARY

The Social Media Manager works under the supervision of the Associate Director, Marketing Strategy to develop and implement social media marketing and engagement strategies that support the Museum’s mission, revenue, and audience development goals. The position also supports the Director of Marketing and Communications and the Associate Director, Digital Strategy in the development and execution of the Museum’s digital advertising campaigns and promotions and leads/supports other marketing projects as assigned.

Candidates are requested to provide a portfolio with applications

.
ESSENTIAL DUTIES AND RESPONSIBILITI

ESThe following reflects OMCA’s definition of essential functions for this position, but does not restrict the tasks that may be assigned. OMCA may assign or reassign duties and responsibilities to this position at any time due to reasonable accommodation or other reason

s.
INSTITUTIONAL RESPONSIBILIT

• IESSupport the Museum’s mission, values, vision, and core commitment to the visitor experience, community engagement, and institutional relevancy for the fut
• ureContribute to and support the OMCA strategic plan, annual priorities, and institutional initiatives such as diversity advancem
• entContribute to a positive organizational culture based on mutual respect, a spirit of collegiality, cooperation, and openness to many perspecti
• vesParticipate in a culture of ongoing learning, collaboration, innovation, creativity, and community engagem
• entAll positions will have core functional responsibilities, cross functional team activation and learning and development as a core function of each ro

le.
POSITION DUTIES AND RESPONSIBILI

TIESThis position works under the direction of the Associate Director of Marketing Strategy to execute a social media marketing strategy that is consistent and collaborative with the overall marketing and communications strategy for the Mus

eum.
Social Media Strategy and Manag

• ementDevelop the overarching brand strategy and storytelling across OMCA’s Instagram, Facebook, Twitter, LinkedIn, You
• Tube.Implement social media strategy that optimizes for growth, engagement, and re
• venueResearch and develop social media editorial calendar, collaborating with internal stakeho
• ldersConcept, create and execute content and campaigns for Main feed, Social Video, Stories, boosted/sponsored
• postsEnsure social media content aligns with exhibition marketing & communications promotions and messaging, and museum camp
• aignsBuild and maintain relationships with exhibition artists and collaborators, influencers and social media creators to reach new audiences, grow social following, and increase engagement and re
• venueActively engage with fans who are interacting on posts, stories and DMs, swiftly respond to questions, needs, and requests; monitor discussions for content/comments and provide timely resolution i

ssues
Reporting and Optimi

• zationMonitor KPIs and track performance against goals to evaluate the success of social media efforts; provide monthly performance r
• eportsPerform competitive and industry analysis to identify strategies and opportunities that can inform and evolve OMCA’s social st
• rategyStay up-to-date with the latest social media marketing trends, platforms, and algorithm changes, and propose innovations that grow awareness and increase r

evenue
Video and Photo S

• trategyManage video and photo strategy optimized for a high growth marketing
• funnelDevelop creative and highly engaging video content optimized for each p
• latformWork with Design team to create a production calendar that includes video content for social media, website, and digital signage to help promote new exhibitions and programs
• onsiteSource and manage photographers, videographers, producers, and
• editorsManage casting and production plan for promotional video and photo
• shootsWork with artists, internal staff, stakeholders, to research and develop scripts video content to highlight different aspects of the museum exp
• erienceRegularly attend OMCA exhibitions openings and public programs, such as Friday Nights @ OMCA to cover marketing responsibilities for the Depa
• rtment.Organize, edit, tag, and select Marketing approved photos for institutional w

ide use
Digital Adv

• ertisingWork with external digital agency to plan, execute, and report performance of social media ad campaigns, and assess against overall Muse
• um goalsWork with Comms and Design to develop video scripts for dig
• ital adsAdvise agency to optimize ad per

formance
Marketing team respons

• ibilitiesSupport the Marketing and Communications team’s efforts wherev

er needed

• EXPERIENCE5+ years-experience in social media mark
• eting roleA resourceful hands-on implementer who can execute ind
• ependentlyProven track record of growing audiences and engagement across
• platformsExperience developing and executing multi-platform social media campaigns that align with brand and institutio
• nal goals.Outstanding communication and interpersonal skills - both verbal and written - with internal and externa
• l partnersProficiency with social media management tools (e.g. Sprout Social, Later, Hootsuite, or Meta Busi
• ness SuiteStrong understanding of analytics and reporting — ability to interpret engagement metrics and optimize s
• trategies.Strong capabilities in photo and video editing tools such as Adobe Premiere, Photoshop, Illustrator, InDesign, Canva, I
• nShot, etcExceptional strengths in time management: setting priorities and meeting
• deadlinesExperience coordinating with outside creative partners, agencies, or content
• creators.Strong project management skills — can juggle multiple campaigns and

deadlines.
N

• ice To HaveExperience in museums, cultural institutions, or community-based org
• anizations.Familiarity with paid social advertising and audienc
• e targetingKnowledge of the Bay Area’s arts and cul

ture scene.
WORK

ENVIRONMENTThe physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of the job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. The environment

• may include:Museum environment involves both indoor and outdoor workin
• g conditionsAbility to travel between OMCA locations, and other travel as required by position resp
• onsibilitiesEngage with diverse visitor populations for extended periods of time in the galleries or throughou
• t the campusAbility to work a flexible schedule, including evenings