Sr. Digital Marketing Specialist at Evolus

Description

Evolus (NASDAQ: EOLS) is a performance beauty company with a customer-centric approach focused on delivering breakthrough products. We are seeking an experienced and driven Sr. Digital Marketing Specialist to join our Marketing Team reporting to Director of Omnichannel Marketing. The ideal candidate is a data-driven and story-telling individual to turn email and SMS marketing campaigns into predictable drivers of customer engagement, conversion and retention. This role will be responsible for developing and optimizing customer email journeys and collaborating with brand marketing and creative to develop compelling lifecycle campaigns that generate revenue across customer journeys.

If you join our team, you will be working on some of the most exciting opportunities and challenges we face, with a team that values growth, recognition, and camaraderie. If you are looking for an opportunity to exhibit your knowledge and technical abilities in a unique environment, then look no further! In this role, you will be challenged to drive the success of Evolus in an effort to build a brand like no other

Essential duties and responsibilities where you'll make the biggest impact…

• Segmentation, Targeting & Journey Mapping:
• Develop and maintain audience segmentation strategies based on customer behavior, lifecycle stage, demographics, and engagement data
• Develop journey maps for lifecycle campaigns and collaborate with digital enablement to implement automated customer journeys (welcome series, nurture campaigns, retention flows, re-engagement programs, etc.) across the provider journey – from awareness to adoption to re-engagement
• Collaborate with omnichannel and product marketing teams to align journey touchpoints with customer experience goals
• Ensure compliance with data privacy and email marketing regulations (CAN-SPAM, GDPR, etc.)
• Content Planning and Execution:
• Develop and oversee execution for CRM and SMS campaigns that move customers from awareness, to education, to engagement to order, with measurable impact on revenue
• Collaborate with creative, omnichannel and digital enablement team members to ensure cohesive storytelling and attribution across multi-channel touchpoints
• Provide best practices, including trends and changes impacting platforms, design and content trends for CRM and SMS, while motivating the team to continue to upskill their CRM and SMS expertise
• Ensure campaigns are submitted to internal Promotional Review Board in a timely manner and are compliant with legal, regulatory and medical guidelines
• Performance Analysis and Optimization:
• Own campaign reporting dashboards and communicate campaign ROI to leadership monthly
• Create test-and-learn processes to continuously optimize journeys and increase conversion efficiency
• Track lifecycle health, including customer activation, churn rate and re-engagement, attributed to campaigns
• You are data-driven and creative; passionate about innovating within the inbox and connecting with customers through relevance
• You are curious and continually learning, staying current on email best practices, privacy requirements and emerging trends (AI, AMP emails, etc.)
• You love the start-up mentality and are ready to build from the ground, up! As a small, agile team, you may often wear many hats and are responsible for the full execution of your programs
• You are ready to join a growing team, on a mission to be the industry leader, and you are excited to jump right in and get to work
• Office Location - Newport Beach (hybrid onsite Tuesday, Wednesday and Thursday)
• Up to 5-10% travel
• Other duties as assigned
  
  

Qualifications And Skills You’ll Bring To The Team…

• Bachelor’s degree in Marketing, Communications, Business, Digital Media, or a related field
• 3+ years of experience in email marketing, or digital campaign management
• Proven track record of creating, launching and optimizing email and SMS campaigns
• Experience developing automated journeys and segmented campaigns
• Knowledge of personalization, A/B multivariate testing, and dynamic content strategies
• Strong editing skills with attention to detail and brand consistency
• Proficiency with marketing automation platforms (SalesForce Marketing Cloud)
• Basic knowledge of HTML/CSS and email best practices (deliverability, testing, analytics)
• Proven ability to analyze campaign data and optimize performance based on insights
• Excellent organization, communication, and project management skills
• Adaptable, curious and proactive in learning new tools
  
  

Preferred Qualifications…

• Coursework or certification in digital marketing or email marketing
• Familiar with AMP for Email and Google Analytics tools for performance tracking
• Experience in pharmaceutical or regulated industry preferred (understanding of medical/legal/regulatory review processes for FDA-regulated products
  
  

Compensation & Total Rewards

This is an Exempt position. The expected pay range for this position is $96,000 to $120,000. You are eligible for an annual bonus compensation plan, terms and conditions apply. Your actual base salary will be determined on a case-by-case basis and may vary based on a number of considerations including but not limited to role-relevant knowledge and skills, experience, education, geographic location, certifications, and more.

We offer more than just a paycheck, and your base salary is just the start! Stay happy and healthy with our competitive suite of medical, dental and vision benefits to help you feel your best and be your best. We also provide those benefits you shouldn’t have to worry about, from employer covered life insurance to short-term disability. Take advantage of the 401k match offered by Evolus and let us invest in your future. You may also be eligible for new hire equity and long-term incentives in the form of RSUs, stock options, and/or discretionary bonuses. We offer mental health and wellbeing resources for you to develop skills to find your calm, boost your confidence, and show up as your best self in work and life. Travel or relax and come back feeling refreshed with our flexible paid time off program for exempt employees and a paid time off accrual plan for non-exempt employees. Did we mention the holiday soft closure between the Christmas and New Years holidays? We have that, too. Additional perks include regularly catered team meals at our Evolus Headquarters, a fully stocked kitchen (Kombucha & Coffee included), and the opportunity to join an organization where our values of Grit, Impact, Fun, and Transparency are displayed daily.

Evolus takes pride in being a company on the forefront of innovation, while being committed to conducting its business with the highest degrees of integrity, professionalism, and social responsibility. We are also committed to complying with all laws and regulations that apply to our business. Employee welfare is no different. Here at Evolus, we don’t just work together, we’ve built a culture of inclusion! Because of this, you’ll find yourself immersed in an environment that not only promotes respect, collaboration and team building, but a community too. And that’s just the tip of the iceberg. Join our team and see for yourself! EOE M/F/D/V. For more information, please visit our website at www.evolus.com or reach out to [email protected].

#HH1