Associate Manager, Strategic Insights & Analytics - Plant Based at Danone

About The Job

The Strategic Insights & Analytics team partners with brand teams and across the business to assess business performance and identify future sources of growth rooted in consumer insights. This entails quantifiably understanding current trends and looking around the corner to predict future trends.

The role

• Conducts consumer research to understand the landscape of needs, demand spaces, and occasions
• Keeps a finger on the pulse of the business and bring the right data, analytics, and insights to enable agility in strategic and tactical course correction
• Contributes to a culture of effectiveness through impact-based performance management of ourselves and competition with precision
• Builds analytics to size future consumer value pools using foresights and occasion data and diagnose our ability to attract switchers and new users from outside the category.
• Evaluates our right to win through brand equity and brand health, consumer behavior, and path to purchase
  
  

We answer the questions “Did we do what we said we would do? Did we execute as expected? Did it deliver as expected? Where were we wrong? What do we need to do differently?”.

Competencies

• Be the voice of consumer, generating fact-based insights and incorporating them across all aspects of the business, including but not limited to brand strategy, communication strategy, creative development, innovation, product, and packaging, along with in-market assessment
• Develop and execute qualitative and quantitative research plans with some autonomy grounded in understanding of the business challenges and opportunities
• Hands-on experience with Nielsen/Circana POS/Retail Sales data source; Kantar or other household panel source; Loyalty Card Data; Shopper mission/behavior studies; and Market Mix Modeling.
• Influence brand teams and the cross-functional team members by actively and persuasively representing the consumer and marketplace dynamics to inform business strategies and tactics
• Integrate and triangulate data and insight from multiple sources (primary, secondary, and syndicated) to drive holistic business recommendations and strategy development
• Actively participate and provide thought leadership, not only research and related issues
• Collaborate with other functional leads to ensure consumer understanding and insight is integrated with the needs of all constituencies (e.g., R&D, Creative, Sales, Advertising and Media Agencies, etc.)
  
  

The salary range for this position is $95,000 – $115,000 USD. The exact salary offered will depend on several factors, including the candidate’s relevant experience, geographic location, internal equity, and market conditions. Danone North America additionally offers a performance-based bonus and has a strong benefits package including Medical, Dental, Vision, Prescription Drug Coverage, 401k Plan, Wellness Program, Life Insurance, Tuition Reimbursement, Flexible Time Off, and Paid Parental Bonding Leave, among other benefit plan options. To give our employees flexibility, Danone is a hybrid work environment.

About You

Experience

• 3+ years of experience in consumer insights, analytics, consulting, or project managment experience. Consumer packaged goods experience preferred.
• B.S./B.A. (required) Marketing, Business, or related field
• M.S./MBA (preferred) in Marketing, Business, or related field
  
  

Who are we looking for?

We are looking for a business leader with passion for and track record of leveraging insights, data, and analytics to unlock transformational growth. The candidate would have intrinsic intellectual curiosity, designing problem solving structures to uncover innovative opportunities; have empathy to appreciate consumers’ beliefs, values, and purchasing decisions; want to turn complex data and insights into inspiring stories; and be a business-minded, consumer/shopper-centric, self-motivated, results-oriented strategic thinker.

About Us

Danone U.S. is part of Danone North America, a purpose-driven company and an industry leader in the food and beverage category. You’ll work with some of the best-known food and beverage brands in the world. Our strong portfolio of brands includes Activia, DanActive, Danimals, Dannon, evian, Follow Your Heart, Happy Family Organics, International Delight, Light + Fit, Nutricia , Oikos, Silk, So Delicious Dairy Free, STōK Cold Brew Coffee , Too Good & Co, and YoCrunch.

With approximately 5,000 employees and 13 production locations across the U.S., Danone North America's mission is to bring health through food to as many people as possible.

You’ll be part of one of the largest Certified B Corps in the world, working to make sure our company creates real value for people and the planet. Come join our movement for a healthier world One Planet. One Health BY YOU.

Danone North America is proud to be an Equal Opportunity employer. It is our policy to give equal employment opportunities to all qualified persons without regard to legally protected characteristics, or any other consideration made unlawful by applicable federal, state/provincial and/or local law. For our EEO policy statement and your EEO rights under law click here.

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