Marketing and Program Manager at Automated Media Inc.
Date: 10 hours ago
City: Canton, MI
Salary:
$80,000
-
$94,000
per year
Contract type: Full time
Remote
As a Marketing and Program Manager, your essential job functions will include the following:
Business and Marketing Plan Execution
- Oversee assigned OEM program initiatives – establish clear objectives, assess performance, and prioritize for each program.
- Lead development of OEM marketing plans and calendar to achieve and/or exceed business goals and financial targets for OEM program.
- Build strong, collaborative relationships at multiple levels at OEM accounts, becoming a trusted advisor on all things related to the business and marketing.
- Ensure the integration of all elements of the marketing mix to drive cohesive, impactful marketing programs.
Marketing, Promotions and Program Support
- Work with internal AMI program team, Tire Manufacturers, and OEM contacts to develop, implement, and administer consumer promotions and dealership incentive programs.
- Building relationships with OEM corporate market teams and selected marketing agencies.
- Support the development/management of annual tire and Dealer program marketing plans.
- Work with cross-functional teams to develop a communication plan, create digital marketing product information, and support the implementation of marketing programs.
- Create user guides for all programs and promotions.
Reporting
- Partner with data analysis to acquire the required data to analyze relevant Dealer program reports and run ad hoc analysis.
- Work with the Data analyst to perform ROI analysis on all programs and promotions.
- Leverage OEM data where available for program reporting and analysis.
- Develop reporting to analyze business center performance and create target action plans with distributors.
- Contribute to monthly OEM reporting needs as needed.
Program and Project Management
- Be an expert in the details of the OEM Program.
- Provide leadership and support to the team for OEM marketing initiatives, projects, and provide solutions to day-to-day questions/issues that arise with each OEM.
- Invoke a project management methodology to manage new program conception, design, and implementation.
- Work within project management software to enter tasks for assigned promotions and programs and ensure project deadlines are met.
- Examine and implement opportunities to improve processes by promoting effective communication and efficient program execution.
- Identify opportunities for program enhancements.
Other Duties as Assigned
Position Requirements
- Bachelor’s degree required, preferably in Business, Marketing, Management, or related field.
- Minimum of 4 years of experience in Sales, Program Management, or Marketing; project management experience is required.
- Strong communication skills and the ability to influence across multiple levels of the organization are required.
- Excellent detail orientation and organizational skills to ensure prompt follow-up with both external and internal customers.
- Proficiency in all Microsoft Office products required.
- Demonstrate strong financial acumen.
Competencies Required
- Results Orientation
- Agility
- Initiative
- Influence
- Customer Focus
- Recognizes Implications
- Challenges and Commitments
- Relationship Building and Collaboration
- Project Management
- OEM Process Knowledge
Physical Job Requirements
- Continuous viewing from and inputting data to a computer screen.
- Sitting for long periods of time.
- Some travel required: <10%.
Drug Policy
- AMI is a drug-free environment. All applicants being considered for employment must pass a pre-employment drug screening before beginning work.
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