Director of Loyalty, CRM, Digital Revenue Channels at SAMBAZON

SAMBAZON, named one of Inc. Magazine’s Best Workplaces for 2025, is looking for a strategic, hands-on leader to join us as a Director of Loyalty, CRM & Digital Revenue Channels!

In this high-impact role, you’ll drive customer retention, engagement, and digital revenue across our Bowl Shops and CPG business. You’ll lead the development and execution of campaigns, manage segmentation strategies, support store traffic goals, and continuously optimize digital channels using performance insights.

The ideal candidate combines strategic vision with strong execution and thrives in a fast-paced, cross-functional environment.

This position offers a generous benefits package, annual bonus opportunity, and year-round half-day Fridays. It is a hybrid role based out of our San Clemente, California office, with a salary range of $100,000 to $120,000, depending on experience and qualifications.

Key Responsibilities Loyalty Program Leadership

Lead, build, and execute strategy for both SAMBAZON loyalty programs.

• Own Bowl Shop Rewards and Grocery Rewards end-to-end, including reward structures, earning mechanics, segmentation, and platform optimizations.
• Develop multi-year loyalty roadmaps aligned to Restaurant Group visitation goals and CPG velocity patterns.
• Launch loyalty promotions, offers, boosts, and in-app activations that drive incremental store traffic and product purchases.
• Execute day-to-day management, ensuring accuracy, QA, and seamless redemption and digital user experience.
• Monitor and optimize loyalty performance (engagement, repeat visit rate, LTV, redemption behavior, offer ROI).
• Partner with Restaurant Ops, IT, and Creative to evolve the loyalty experience and integrate feature enhancements.
  
  

CRM, Email Marketing & Lifecycle Strategy

Own the full CRM ecosystem: strategy, creation, execution, testing, and optimization.

• Define CRM and lifecycle strategy across email and emerging communication channels.
• Build all emails and templates in Canva, collaborating with Creative for brand-forward execution.
• Manage the CRM campaign calendar aligned with product launches, restaurant initiatives, and brand priorities.
• Design automated lifecycle journeys including welcome, onboarding, post-purchase, win-back, loyalty-triggered, and churn-prevention flows.
• Develop segmentation strategies and personalization using first-party and behavioral data.
• Conduct A/B and multivariate testing to optimize performance across open, click-through, conversion, and unsubscribe metrics.
  
  

Digital Revenue Channel Management: SAMBAZON App + Third-Party Marketplaces

Lead strategy and execution across all digital ordering and revenue-generating channels for the Restaurant Group, including the SAMBAZON Rewards App and third-party delivery platforms (DoorDash, Uber Eats, Grubhub).

• Manage and optimize digital ordering experiences across the SAMBAZON app and marketplace platforms (menu accuracy, promotional visibility that maximizes conversion)
• Partner with channel leads & vendor to enhance ordering flows, digital urgency messaging, placement, and offer visibility within the App to strengthen loyalty conversion and transaction frequency.
• Launch App-driven and marketplace-specific promotions, paid boosts, and loyalty-connected incentives that drive incremental revenue and repeat visits.
• Monitor and analyze digital revenue channel performance including ranking, impressions, funnel conversion, ROAS, order mix, and guest satisfaction metrics; apply insights to ongoing optimization.
  
  

This scope reflects ownership of the SAMBAZON Rewards App and 3P delivery as transaction-driving digital commerce channels , in partnership with Operations, IT, and Channel Brand teams.

Qualifications Required

• Bachelor’s degree in marketing, Business, Communications, or related field.
• 7+ years of experience in CRM, loyalty marketing, digital experience, or lifecycle marketing.
• Demonstrated experience managing loyalty programs (Restaurant/QSR preferred).
• Hands-on expertise with CRM platforms, segmentation, lifecycle automation, and email deployment (Klaviyo expertise a MUST)
• Experience building emails (Canva, HTML/CSS a plus) and collaborating with creative teams on design.
• Experience with restaurant, retail, QSR, or multi-location brands.
• Strong analytical skills with proficiency in analytics dashboards and reporting.
• Demonstrated ability to work cross-functionally and manage complex digital programs end-to-end.
• Strong communication, leadership, and project management skills.
  
  

Preferred

• Knowledge of loyalty platforms (e.g., Rediem, PAR PUNCHH) a plus
• Experience managing third-party delivery platforms and understanding off-premise operations.
  
  

Visit www.sambazon.com for more information about the company and our mission!