Marketing Coordinator at QuickVisit Urgent Care

Description

JOB SUMMARY

QuickVisit Urgent Care is seeking a contract Marketing Coordinator to join our team to promote QuickVisit’s healthcare services, drive patient engagement, and enhance brand awareness. The candidate performs a wide range of activities, including grassroots marketing, designing internal and external materials, coordinating/attending community events, evaluating marketing campaigns, and motivating the team. The marketing coordinator collaborates with internal and external vendors to promote QuickVisit in the minds of consumers.

Essential Job Functions

• Oversees all communication for QuickVisit, including internal and external, webpages, social media, newsletters, and other communications avenues.
• Develop promotional materials to meet objectives for all advertising and public-­facing communications, including print, digital, and video assets.
• Monitor patient satisfaction feedback/surveys. Share feedback with the management team.
• Leads and coordinates internal events to promote employee engagement and retention.
• Set strategic marketing goals for the company.
• Leads the planning and implementation of new and long-term marketing strategies.
• Coordinates and collaborates with both operational team and outside vendors (chamber of commerce, newspaper, and other local companies) for future clinic openings.
• Overseeing branding, advertising, and promotional campaigns.
• Manage and update website content, physician bios, and service pages in collaboration with the content and web teams.
• Utilizes leadership skills through delegation to, communication with clinic managers and staff for grassroots marketing with the community.
• Analyzes consumer and market insights to develop outreach strategies, increase customer conversions, and generate more qualified leads.
• Communicate with senior leaders about marketing programs, strategies, and budgets.
• Able to follow budget and remain in guidelines.
• Able to work independently and serve as a leader for the team.
• Develops relationships with Employee Services and increases employer contracts within the clinic’s communities.
• Represents the company at essential business functions, community events, industry training and events, and networking opportunities.
• Ensure all marketing content and patient communications meet HIPAA and legal standards.
• Ability to travel between facilities and QVUC sites.
• Performs other duties as assigned.
  
  

Examples Of Distinct Duties And Core Responsibilities

• Travel to clinic communities for marketing 3-4 days a week.
• Participate in, host, or set up at community or chamber of commerce events
• Coordinate additional community event involvement with clinic managers and clinic staff.
• Annual Fall Football Campaign Sponsorship – to include sponsoring and attending 1x Friday night football game per location.
• Ensure each clinic is involved in supporting and/or having a presence at the following community events: Back to School Bash, Summer Reading Program, Halloween Trick or Treat, and one main community event (EX: Newton’s Iowa Speedway, Mount Pleasant’s Old Thrashers, Fort Madison’s Rodeo, etc.)
• Maintain and track calendar of events to share with operation team for reporting purposes.
• Sponsor and attend Senior Center events in each community
• Involvement with the local YMCA or other community center to promote the weight management program or other health services.
• Update employer accounts in EMR and tracking spreadsheet when new employers request services. Act as liaison between clinic staff and employers.
• Maintain renewed employer contracts.
• Analyzing results/data from marketing efforts.
• Host bi-monthly Marketing Committee meetings.
• Update company intranet monthly.
• Pull weekly reports and analyze patient feedback. Share with clinic managers and ensure proper follow-up is completed.
• Round at various locations to ensure promotional materials are published in the community (rack cards at hotels and Chamber of Commerce, flyers posted on community bulletin boards, etc.)
• Ensure interior marketing collateral and designs are up to date, correct, and in good condition.
• Maintain online digital presence through regular posting (at least 2-3x per week).
• Create monthly blog posts and publish on the website
• Monthly email blasts to the patient base
• Bi-monthly marketing text campaigns
• Maintain the website, make minor updates, and work with digital web agency to make major changes to the website.
  
  

Requirements

EDUCATION

• High school degree or equivalent
• Bachelor's degree in Marketing, Communications, or a business-related field preferred
• 1 year of relevant experience preferred