Head of Marketing at Mapistry

About Mapistry

Mapistry environmental software is for industrial and manufacturing companies to comply with operating permits and regulations. We make it so environmental and operations teams don't get stuck doing data entry and have visibility into their key risks.

We’re a small team (<15) that cares a lot about doing great work and helping our customers win. We’re now looking for a Head of Marketing to build and scale our lead engine.

The role

As Head of Marketing, you will own the strategy and execution of our top-of-funnel growth efforts.

You’ll work directly with our founder and two customer success managers to identify and attract the right buyers through in-person events, LinkedIn, email, and webinars. This is a hands-on role for someone who loves building programs, not just running someone else’s playbook.

You’ll be the person we look to when we ask:

“Where is our next wave of qualified pipeline coming from?”

What you’ll do

Own in-person event-driven lead generation

• Plan and execute campaigns around our annual conference (started in 2017), third-party conferences/trade shows, and our own small in-person events (dinners, roundtables, workshops and breakfast briefings). *You will have help from our amazing ops assistant for logistics and coordinating vendors.
• Own email campaigns (1 to many and 1 to 1) and social (LinkedIn) content to drive event attendance.
• Partner with sales and customer success to maximize meetings, demos, and follow-ups from every event.
• Create playbooks for pre-event outreach, at-event engagement, and post-event nurture.

Build our LinkedIn growth engine via content

• Develop and run a content and posting strategy across company and founder/CSM profiles to increase awareness and inbound interest.
• Turn conference/in-person event topics, customer stories, and product use cases into scroll-stopping posts and short campaigns.
• Track what resonates and double-down on the content that leads to conversations and opportunities.

Execute and orchestrate product use case webinars

• Plan and run webinars on use cases together with our Solutions Engineering team, who provide the domain and product expertise.
• Create and execute on promotions and follow-ups via email and LinkedIn to turn registrations into conversations.
• Repurpose webinar content into follow-up emails, social content, and sales enablement snippets.

Measure, learn, and report

• Define key metrics for each channel (events, LinkedIn, webinars) and report regularly on performance.
• Work within Hubspot to ensure tracking is in place and data is clean enough to make decisions.
• Prioritize ruthlessly: focus on the channels and programs that actually create pipeline.

Who you are

• 5+ years of experience in B2B marketing, demand generation, or growth, ideally at a SaaS company.
• Have owned programs end-to-end across at least two of these: in-person events, webinars, or LinkedIn.
• Comfortable being both strategist and doer. You need to be able to design the plan and write the copy, build the list, and ship the campaign.
• Strong communicator and storyteller; you can turn technical/complex topics into clear, compelling messaging.
• Data-aware: you track basic metrics, learn quickly, and iterate.
• Excited by a small, fast-moving team where you’ll have a direct line to the founders and a clear line-of-sight to revenue.
• Bonus: experience with industrial, manufacturing, or environmental compliance audiences.

Why you might love this

• Big ownership: you’re the first dedicated head of marketing hire....not one of ten or twenty on a team.
• Direct impact: you’ll see your work show up quickly in pipeline, conversations, and revenue.
• Access: work closely with the founders rather than being three layers removed from decisions.
• Mission: help companies reduce environmental risk, automate the manual parts of compliance and stay compliant

What Else

• Salary is $130K to $160K plus revenue based commission.
• We have a hybrid work environment (2-3 days/week in-person at our office in downtown Berkeley).
• Unlimited PTO (generally folks take 4+ weeks off) with approximately 15 days of holidays (includes ~1 week shutdown at the end of the year).
• We pay ~99% of health insurance for many plans