Vice President, Event Revenue at KidStrong

Benefits:

• 401(k)
• Bonus based on performance
• Company parties
• Competitive salary
• Dental insurance
• Employee discounts
• Health insurance
• Paid time off
• Vision insurance
  
  
  

We are seeking an experienced and results-oriented VP of Event Revenue to lead the strategy, operations, and growth of all non-recurring revenue streams - including camps, birthday parties, and special events. This role is central to expanding the company's impact and franchisee profitability by defining growth plans, elevating customer experience, and implementing scalable systems across the network. The VP will partner closely with key leaders across the organization to optimize performance, streamline execution, and ensure event offerings deliver consistent value and delight for families.

Key Responsibilities

Strategic Leadership & Revenue Growth:

• Own the vision, strategy, and roadmap for all Event Revenue streams (camps, parties, special events).
• Develop multi-year growth plans that increase revenue, profitability, and member engagement.
• Identify new event offerings, partnerships, and business opportunities to expand event revenue.
• Set annual revenue targets, pricing strategies, and KPIs for all event programs.
• Build and own conversion strategies that increase the percentage of event attendees who become long-term members.
• Design and deploy strategies for member conversion and retention.
  
  
  

Operational Excellence & System Development:

• From the ground up, build scalable processes, playbooks, and operating standards used across all centers.
• Partner with Operations to ensure flawless execution, consistency, and adherence to brand standards.
• Lead continuous improvement efforts by analyzing performance data, franchisee and member feedback.
• Ensure compliance with safety, staffing, and facility guidelines across all event formats.
  
  
  

Cross-Functional Collaboration:

• Work closely with Marketing to develop compelling campaigns, content, and demand-generation tactics.
• Partner with Sales to drive event conversion strategies and elevate the member journey.
• Collaborate with Finance on forecasting, budgeting, unit economics, and P&L optimization.
• Coordinate with Product/Programming teams to enhance curriculum and experience quality from booking through event execution.
  
  
  

Center Support & Network Enablement:

• Equip centers with tools, training, and resources to execute events effectively.
• Provide guidance to franchisees on best practices and performance expectations.
• Create systems to monitor center compliance, performance, and customer satisfaction.
  
  
  

Performance Management & Analytics:

• Drive data-backed decision making through robust tracking, dashboards, and reporting.
• Monitor key performance metrics and intervene quickly when results drift.
• Define and execute contests and incentive programs for Franchisees that drive results.
  
  
  

Qualifications:

• 10+ years of experience in leading teams responsible for large-scale service operations, particularly in the franchise environment.
• Proven experience in developing and managing non-recurring revenue streams, such as camps, birthday parties, or other events in a franchise or multi-location business model.
• Strong background in franchise operations, business development, and driving growth initiatives.
  
  
  

Required Skills:

• Ability to lead and influence teams and cross-functional stakeholders in a collaborative, results-driven manner.
• Excellent verbal and written communication skills, with the ability to present data and insights effectively to senior leadership.
• Demonstrated ability to build authentic relationships with internal teams, franchisees, and external partners.
  
  
  

Preferred Skills:

• Strong business acumen with an entrepreneurial spirit and a data-driven approach to decision-making.
• Ability to think strategically and execute tactically, balancing the big picture with day-to-day operational needs.
• Proven track record of creative problem-solving and out-of-the-box thinking to overcome challenges and drive growth.
• High energy, goal-oriented, and comfortable working in a fast-paced, high-growth environment.
• Ability to travel up to 25% of the time, including occasional overnight stays.
  
  
  

DNA / Core Competencies:

• Data-Driven: Leverage data to make informed decisions, measure performance, and continually improve revenue strategies.
• Creative Problem Solver: Think creatively to develop new revenue opportunities and solve challenges as they arise.
• Brand Focused: Stay loyal to the brand and ensure all activities align with the brand’s standards and values.
• Strategic Thinking: Use strategic reasoning to guide the team toward the organization’s long-term goals while managing short-term objectives.
• Excellent Communicator: Strong communication skills, both written and verbal, to effectively share ideas and strategies with internal and external stakeholders.
• Passionate Leader: A motivational leader with the ability to inspire and empower teams to achieve excellence in all aspects of their work.