Marketing Specialist at Ashlar Homes

Benefits:

• 401(k)
• Dental insurance
• Health insurance
• Paid time off
• Vision insurance
  
  
  

Marketing Specialist

Position Summary:

Ashlar Homes, LLC is seeking a creative, detail-oriented, and highly motivated Marketing Specialist to support our Sales & Marketing team in delivering outstanding brand presence, lead generation, and product visibility across digital and print channels.The Marketing Specialist will play a key role in managing our social media presence, maintaining and updating our website, creating digital and print marketing materials, event planning and organization, and supporting our sales team with product photography, content development, and on-brand collateral. This is a high-visibility role with cross-functional exposure and the opportunity to make an immediate impact on our customer experience and brand perception.

Key Responsibilities:

Digital Marketing & Social Media

• Manage day-to-day posting and engagement across platforms such as Facebook, Instagram, LinkedIn, and TikTok, Pinterest, etc.
• Develop and implement content calendars aligned with seasonal campaigns and community-specific events
• Train and support the sales team on social media best practices and brand guidelines
• Monitor engagement metrics and propose tactics to improve reach and lead generation
• Manage & maintain quarterly campaign strategies and monthly content plans
• Approve social posts created by others and outside teams
• Responding to or monitoring engagement for reputation management (when needed)
  
  
  

Website & Digital Asset Management

• Maintain and update website content, including home plans, community pages, available homes, and event announcements
• Collaborate with internal teams to ensure listings and product information are accurate and timely
• Optimize content for SEO performance and lead conversion
  
  
  

Creative Services & Collateral Development

• Assist in the creation of sales and marketing collateral such as flyers, brochures, community signage, spec sheets, and event materials
• Support internal communication materials and presentations as needed
• Maintain a library of brand assets, templates, and community-specific materials for the sales team to use
• Ensures all collateral aligns with Ashlar’s brand guidelines, tones, and visual standards
• Designs and maintains Canva templates and branded assets for consistent internal use and accurate information
  
  
  

Photography & Visual Media

• Capture and organize high-quality product photography for use in marketing campaigns and MLS listings
• Coordinate occasional video shoots for model homes, testimonials, or community highlights
• Edit and prepare images for use across web, print, and social platforms
  
  
  

Marketing Campaign Support

• Assist in executing direct mail, email campaigns, open houses, internal events, blogs, and community events
• Track and report on campaign performance and ROI in collaboration with leadership
• Support coordination with external vendors (graphic designers, print shops, photographers, etc.)
• Supports sales and traffic through signage design and/or approval, digital promotions and event setup
  
  
  

Cross-Functional Support

• Work closely with the sales team to ensure alignment between marketing efforts and on-the-ground messaging
• Collaborate with the Director of Purchasing and Estimating to ensure accuracy of product and pricing data in marketing materials
• Assist in market research and competitive analysis efforts to inform positioning and messaging
• Manage both the event calendar and content calendar on the Ashlar Homes Google Calendar
• Coordinate with the Development Team to ensure accurate timelines and marketing campaigns
  
  
  

Qualifications:

• Bachelor’s degree in Marketing, Communications, or a related field
• Hubspot Experience
• Proficient in Microsoft Office and Google Workspace; working knowledge of Adobe Creative Suite or Canva preferred
• Experience with social media platforms (Instagram, Facebook, LinkedIn) and website CMS tools (e.g., WordPress, Wix, or Squarespace)
• Basic photography and image editing skills; familiarity with Lightroom or Photoshop is a plus
• Eagerness to learn the homebuilding industry and grow into a broader marketing role
• Ability to manage external creative vendors and agencies