Vice President, Content at PBS39

Description

Vice President of Content

Reports to: President & CEO

About Lehigh Valley Public Media

Lehigh Valley Public Media (LVPM) is home to PBS39 and Lehigh Valley News. Our mission is to engage everyone in our community through our public media resources to make the Lehigh Valley better tomorrow than it is today. We are transforming into a trusted community hub that integrates local, original, and community-generated content across TV, digital, and live events.

Position Summary

The Vice President of Content is a visionary leader responsible for shaping and executing LVPM’s unified content strategy across platforms. This role ensures our programming and storytelling reflect the diverse voices, needs, and interests of the Lehigh Valley, while advancing LVPM’s transformation into a digitally forward, community-driven organization.

The VP of Content will oversee production, programming, education, and editorial teams, aligning their work to deliver innovative, hyperlocal, and personalized content experiences. They will be charged with expanding community engagement, growing audience reach, and driving sustainable revenue through content that resonates with our region.

Key Responsibilities

Strategy & Leadership

• Lead LVPM’s integrated content strategy, ensuring alignment with organizational transformation goals.
• Oversee development of original, local, and community-generated content across TV, radio, digital, and live events.
• Serve as the strategic partner to the CEO, ensuring content priorities support revenue growth, membership, and philanthropy.
• Build and mentor a creative, collaborative, and high-performing content team.
  
  

Content Development & Programming

• Drive thematic program direction, content acquisition, and production planning.
• Ensure programming reflects the needs of diverse audience segments
• Develop and scale signature programs
• Foster community-generated content and collaborations with local voices, educators, nonprofits, and civic partners.
  
  

Audience & Community Engagement

• Personalize delivery of content through data-informed insights, newsletters, podcasts, livestreams, and interactive digital tools.
• Convene the community around critical issues, arts and culture, and educational programming.
• Expand local journalism integration across PBS39 and Lehigh Valley News.
  
  

Revenue & Partnerships

• Collaborate with the Development and Membership team to create content-driven revenue opportunities.
• Ensure all content initiatives support sponsor, donor, and membership engagement.
• Pursue innovative distribution and partnership models with schools, businesses, and cultural institutions.
  
  

Qualifications

• 10+ years of progressive leadership experience in content strategy, media, journalism, or public media.
• Proven track record in multi-platform storytelling (broadcast, digital, social, live events).
• Strong editorial judgment and understanding of audience engagement trends.
• Ability to lead with vision, inspire teams, and cultivate collaborative partnerships.
• Commitment to diversity, equity, inclusion, and representing the full spectrum of community voices.
• Experience aligning content to organizational revenue and mission-driven outcomes.
  
  

Why Join LVPM?

This is a rare opportunity to shape the future of a trusted, local media organization at a pivotal moment in its transformation. As VP of Content, you will play a central role in redefining how public media connects, informs, and inspires the Lehigh Valley community for generations to come.