MARKETING STRATEGIST at JFK Johnson Rehabilitation Institute

Marketing Strategist

HMH HOSPITALS CORPORATION Edison, New Jersey

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• Requisition # 2025-171226
• ShiftDay
• StatusFull Time with Benefits
  
  

Overview

Our team members are the heart of what makes us better.

At Hackensack Meridian Health we help our patients live better, healthier lives — and we help one another to succeed. With a culture rooted in connection and collaboration, our employees are team members. Here, competitive benefits are just the beginning. It’s also about how we support one another and how we show up for our community.

Together, we keep getting better - advancing our mission to transform healthcare and serve as a leader of positive change.

The Marketing Strategist is a highly analytical marketer focused on market development, responsible for writing and editing marketing communication materials, articles, and promotional pieces; supporting network departments, hospital, service line, and system-wide marketing efforts, including special events (in person and virtual), openings, and market research; implementing social networking and new media strategies in conjunction with the web team to generate leads and grow the business; and supporting the Hackensack Meridian Health (HMH) branding strategy and initiatives. Functions as part of cross-functional teams to support multiple strategic marketing priorities.

This position will support the Oncology service line. It will offer a hybrid schedule and travel will be required througout our hospital locations.

Responsibilities

A day in the life of a Marketing Strategist at Hackensack Meridian Health includes:

• Design and implement marketing strategies aligned with business targets.
• Set specific marketing goals.
• Develop digital campaigns to increase web traffic.
• Analyze sales and marketing metrics.
• Forecast market trends.
• Research the market to identify new opportunities.
• Generate innovative ideas to promote our brand and our products.
• Address advertising needs.
• Ensure brand consistency through all marketing channels.
• Use customer feedback to ensure client satisfaction.
• Liaise with internal teams and ensure brand consistency.
• Establish a strong, long-term web presence.
• Excellent knowledge of marketing fundamentals.
• Good leadership, team player, and interpersonal skills.
• Ability to work with and manage external partners.
• Develop strategic communications to align with marketing objectives.
• Other duties and/or projects as assigned.
• Adheres to HMH Organizational competencies and standards of behavior.
  
  

Qualifications

Education, Knowledge, Skills and Abilities Required:

• Bachelor's degree in a related field such as Marketing, Advertising, Communications, or Business; or equivalent (4) years of relevant experience.
• Minimum of 3 - 5 years (or if no degree, a minimum of 7 - 9 years) of marketing experience.
• Strong grammar skills are non-negotiable.
• Proven ability to understand business issues.
• Excellent communicator, well-spoken with excellent written and verbal communication skills.
• Independent self-starter with a sense of urgency and a strong desire to consistently advance organization goals.
• Strong multiple project management skills with an affinity for consistently producing high-quality work.
• Customer-focused with a passion for customer service.
• Experience evaluating and assessing internal/external client and market needs, and transforming them into actionable marketing plans/campaigns.
• Establish a strong, long-term web presence.
• Excellent knowledge of marketing fundamentals.
• Good leadership, team player, and interpersonal skills.
• Ability to work with and manage external partners.
• Proficient computer skills that include but are not limited to Microsoft Office and/or Google Suite platforms.
  
  

Education, Knowledge, Skills And Abilities Preferred

• Master's degree in a related field such as Marketing, Advertising, Communications, or Business.
• Prior healthcare experience.
  
  

Compensation

Minimum rate of $95,555.20 Annually

HMH is committed to pay equity and transparency for our team members. The posted rate of pay in this job posting is a reasonable good faith estimate of the minimum base pay for this role at the time of posting in accordance with the New Jersey Pay Transparency Act and does not reflect the full value of our market-competitive total rewards package.

Job Duties

The starting rate of pay is provided for informational purposes only and is not a guarantee of a specific offer. Posted hourly rates may be stated as an annual salary in the offer and posted annual salaries may be stated as an hourly rate in the offer, depending on the level and nature of the job duties and credentials of the candidate. The base compensation determined at the time of the offer may be different than the posted rate of pay based on a number of non-discriminatory factors, including but not limited to:

• Labor Market Data: Compensation is benchmarked against market data to ensure competitiveness.
• Experience: Years of relevant work experience.
• Education and Certifications: Level of education attained, including specialized certifications, credentials, completed apprenticeship programs or advanced training.
• Skills: Demonstrated proficiency in relevant skills and competencies.
• Geographic Location: Cost of living and market rates for the specific location.
• Internal Equity: Compensation is determined in a manner consistent with compensation ranges for similar roles within the organization.
• Budget and Grant Funding: Departmental budgets and any grant funding associated with the job position may impact the pay that can be offered.
  
  

Some jobs may also be eligible for performance-based incentives, bonuses, or commissions not reflected in the starting rate. Certain positions may also be eligible for shift differentials for work performed on evening, night, or weekend shifts.

In addition to our compensation for full-time and part-time (20+ hours/week) job positions, HMH offers a comprehensive benefits package, including health, dental, vision, paid leave, tuition reimbursement, and retirement benefits.

HACKENSACK MERIDIAN HEALTH (HMH) IS AN EQUAL OPPORTUNITY EMPLOYER

All qualified applicants will receive consideration for employment without regard to age, race, color, creed, religion, sex, sexual orientation, gender identity or expression, pregnancy, breastfeeding, genetic information, refusal to submit to a genetic test or make available to an employer the results of a genetic test, atypical hereditary cellular or blood trait, national origin, nationality, ancestry, disability, marital status, liability for military service, or status as a protected veteran.

Our Network

Hackensack Meridian Health (HMH) is a Mandatory Influenza Vaccination Facility

As a courtesy to assist you in your job search, we would like to send your resume to other areas of our Hackensack Meridian Health network who may have current openings that fit your skills and experience.

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Start Exploring

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Awards We’ve Received

2025

US News & World Report 2025 - HUMC - #1 Hospital in NJ & #1 in NY Metro Area

2025

US News & World Report 2025 - Joseph M. Sanzari Children’s Hospital - #1 Children’s Hospital in NJ and #3 Children’s Specialties in the Nation

2025

US News & World Report 2025 - JSUMC - #5 Hospital in NJ

2025

US News & World Report 2025 - John Theurer Cancer Center at HUMC - Ranked Nationally

2025

US News & World Report 2025 - HUMC - Best Hospitals Honor Roll

2025

Becker’s Hospital Review 2025 - 7 HMH Institutions Named Among Becker’s Top 100

2025

Newsweek 2025 - Hackensack Meridian Health - America’s Greatest Workplaces for Mental Well-Being 2025

2025

Newsweek 2025 - Best Hospitals USA - HUMC - #59

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WE KEEP GETTING BETTER

At Hackensack Meridian Health, we help our patients live better, healthier lives – and we help one another succeed. Here, competitive benefits are just the beginning. It’s also about how our team members support one another and how we show up for our community. Together, we’re ready to transform health care and advance our mission to serve as a leader of positive change.

Join us and let’s keep getting better together.

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