Assistant Director Email Development at Children's National Hospital

The Assistant Director, Email Development is responsible for managing the Children's National Hospital Foundation online fundraising and email marketing platform. This includes coding and sending all emails for teams across the foundation, creating and maintaining donation forms, building and updating surveys, and overseeing the design and functionality of our peer-to-peer platform. The Assistant Director ensures that design and layouts of emails and web pages are optimized and user- and mobile-friendly in order to provide an exceptional digital experience for donors and prospects as the foundation strengthens donor relations and builds a fundraising pipeline. Collaborates with the Senior Associate Director, Digital Fundraising to drive the organization to become a leader in the digital fundraising space. Applies email and web design best practices and finds new opportunities to improve the use of email, SMS, and digital fundraising to support the foundation's cultivation, prospecting, and stewardship priorities. This role helps integrate and implement the digital fundraising strategy across all of the foundation's programs and services to support and improve upon the overall Foundation marketing.

Minimum Education

Bachelor's Degree Computer science, business, marketing or related field (Required)

Minimum Work Experience

4 years Experience with a best-in-class organization possessing a strong online presence (Required)

4 years Designing and coding best-in-class responsive emails using HTML and CSS in an email management system preferably Salesforce Marketing Cloud (Required)

Required Skills/Knowledge

Proven work experience as an Email Coder and Web Developer

Hands on experience with HTML, CSS, and JavaScript

Design, develop, and test high quality emails and fundraising pages with exceptional attention to responsiveness across devices, browsers, and operating systems

Proficiency in email marketing automation

Knowledge of SEO/SEM and Google Analytics

Familiar with email marketing platforms preferably Salesforce Marketing Cloud

Excellent written communication and copywriting skills

Strong project management skills and exceptional attention to detail

An ability to work under tight deadlines

Ability to collaborate across functions/teams

Familiarity with Kindsight ascend is a plus

Functional Accountabilities

Execute

• Develop, test, and maintain functionality of all online donation forms and peer-to-peer fundraising pages, preferably in GoFundMePro
• Code and execute all email and SMS campaigns, including building emails from templates and HTML, asset coordination, QA and scheduling
• Provide ongoing technical support; troubleshoot email and fundraising page issues
• Analyze digital results and trends to help inform strategies that drive revenue and pipeline growth
• Work in partnership with designers and copywriters to optimize email creative and template structure based on best practices
• Collaborate with the Sr Assoc Director to execute A/B tests, manage testing calendar, record results, and advise on improvements. Testing includes subject lines, message content, CTAs, segments, send time and new features to drive performance lift
• Work with internal stakeholders to manage email and SMS frequency between program touchpoints to minimize database churn
• Constantly look for new ways to improve the overall email program through new technology, tools, partners, trends and best practices
• Provide excellent attention to detail to ensure best quality of work
• Manage Multiple projects simultaneously
• Meet deadlines
  
  

Engage

• Serve as the link between the department and the team in defining the best approach and execution to meet team goals.
• Provide prompt and clear verbal and written feedback to staff and inform them of plans and provide project updates.
• Ensure team adherence to regulations, policies and procedures.
• Manage the working environment to promote productivity and motivation.
• Represent the team in clearing obstacles to high performance.
• Recruit talents and develop their capabilities.
• Monitor and promote strong employee engagement.
  
  

Grow

• Encourage and share new ways of making the right work easier to do.
• Recognize and share incremental improvements in operations.
• Promote the success of organizational and department initiatives by clearly aligning programs to the mission.
  
  

Organizational Accountabilities

Organizational Accountabilities (Staff)

Organizational Commitment/Identification

• Anticipate and responds to customer needs; follows up until needs are met
  
  

Teamwork/Communication

• Demonstrate collaborative and respectful behavior
• Partner with all team members to achieve goals
• Receptive to others’ ideas and opinions
  
  

Performance Improvement/Problem-solving

• Contribute to a positive work environment
• Demonstrate flexibility and willingness to change
• Identify opportunities to improve clinical and administrative processes
• Make appropriate decisions, using sound judgment
  
  

Cost Management/Financial Responsibility

• Use resources efficiently
• Search for less costly ways of doing things
  
  

Safety

• Speak up when team members appear to exhibit unsafe behavior or performance
• Continuously validate and verify information needed for decision making or documentation
• Stop in the face of uncertainty and takes time to resolve the situation
• Demonstrate accurate, clear and timely verbal and written communication
• Actively promote safety for patients, families, visitors and co-workers
• Attend carefully to important details - practicing Stop, Think, Act and Review in order to self-check behavior and performance
  
  

Primary Location

Maryland-Silver Spring

Work Locations

Inventa Towers

Job

Non-Clinical Professional

Organization

Childrens Hospital Foundation

Position Status

R (Regular)

Shift

Day

Work Schedule

9-5

Job Posting

Dec 27, 2025, 4:49:33 AM

Full-Time Salary Range

86008