AVP of Marketing at YMCA of the USA

The YMCA of Greater Cincinnati is seeking a dynamic AVP of Marketing

Job Description

The YMCA of Greater Cincinnati is seeking a dynamic Associate Vice President of Marketing to lead our brand, elevate our community impact, and provides strategic and visionary leadership to elevate the organization’s mission and culture of Achieving, Relationships, and Belonging (ARB). The Associate Vice President of Marketing drives brand growth, and digital engagement while developing a high-performing marketing team with an elevated focus on digital transformation fueled by ethical and mission-aligned AI adoption integrating AI tools such as generative content, automated support, and predictive analytics to enhance creativity, analytics, personalization, and engagement.

Qualifications

• Bachelor’s degree in Marketing, Communications, Business, or related field
• 5–8 years of progressive experience in marketing, brand strategy, or communications with at least 5 years in a leadership role
• Demonstrated success in digital marketing, brand visibility, and community engagement
• Proven experience using analytics and AI-assisted marketing tools to drive results
• Strong creative judgment, exceptional communication skills, and a passion for inclusive storytelling
• Experience supervising and developing creative teams
• Ability to build trust and engagement with staff, volunteers, donors, and community partners
  
  

Essential Functions

What You’ll Lead

• Brand & Strategic Leadership
• Strengthen and evolve the YMCA’s brand identity and visibility across the region.
• Ensure consistent and inclusive messaging across digital, print, and community-facing platforms.
• Integrated Marketing & Communications
• Lead the development and execution of multi-channel marketing campaigns that drive membership, program enrollment, philanthropy, and community engagement.
• Oversee compelling design, video, and content production that highlight the Y’s mission and community impact.
• Digital Transformation & AI Integration
• Lead integration of AI tools—like generative content, automated support, and predictive analytics—to boost storytelling, insights, and engagement.
• Develop an AI roadmap to enhance content, personalization, insights, and efficiency—aligned with YMCA values and privacy standards.
• Advance digital and social media presence through innovative platform strategies, analytics, and emerging marketing technologies.
• Champion responsible, ethical use of AI consistent with YMCA brand and privacy expectations.
• Team Leadership
• Supervise and coach the Marketing Director and Social Media Coordinator.
• Build a high-performing, creative, inclusive team culture modeled on YMCA values.
• Strengthen internal marketing capacity by developing staff skills in creative development, analytics, project management, and digital engagement.
• Public Relations & Community Engagement
• Serve as a spokesperson and brand ambassador for the YMCA.
• Build meaningful relationships with media, partners, and community leaders.
• Lead crisis communication and brand reputation efforts in partnership with senior leadership.
• Market Insights & Data-Driven Decision Making
• Conduct and apply market research and performance analytics to inform strategy.
• Establish KPIs that demonstrate how marketing efforts drive growth, engagement, and mission impact. Cross-Functional Collaboration
• Partner with membership, program, fundraising, HR, and branch leaders to maintain cohesive communication and strategic alignment.
• Collaborate with executive leadership to strengthen the YMCA’s visibility across the region and within the national Y movement.
  
  

Cause-Driven Leadership Competencies

At The YMCA Of Greater Cincinnati, You’ll Join a Mission-driven Organization Committed To Strengthening Community Through Achieving, Relationships, And Belonging. We Offer

• A values-centered culture
• Opportunities to innovate and influence meaningful community impact
• A collaborative team environment
• Competitive compensation and benefits
  
  

Required Certifications

• Bachelor’s degree in Marketing, Communications, Business, or related field
• 5–8 years of progressive experience in marketing, brand strategy, or communications with at least 5 years in a leadership role
• Demonstrated success in digital marketing, brand visibility, and community engagement
• Proven experience using analytics and AI-assisted marketing tools to drive results
• Strong creative judgment, exceptional communication skills, and a passion for inclusive storytelling
• Experience supervising and developing creative teams
• Ability to build trust and engagement with staff, volunteers, donors, and community partners