Digital Marketing Analyst at MissionStaff
Date: 1 day ago
City: Reading, PA
Contract type: Contractor
We connect top talent in Business Services, Tech, Marketing & Creative with companies of all sizes—offering flexible, high-touch staffing solutions. We are currently filling the following contract job for our client.
Job Title: Digital Marketing Analyst
Overview:
We’re seeking a dynamic Digital Marketing Analyst to join a forward-thinking organization that values data-driven decision-making. In this role, you'll analyze and monitor digital marketing initiatives, synthesize multiple sources of customer data, and provide strategic recommendations to elevate marketing performance across diverse channels. This is a unique opportunity to become the go-to expert on customer data, ultimately shaping marketing strategies and insights that drive growth. If you thrive in a collaborative environment and have a knack for transforming complex data into clear, impactful stories, we want to hear from you.
Required Skills:
Job Title: Digital Marketing Analyst
Overview:
We’re seeking a dynamic Digital Marketing Analyst to join a forward-thinking organization that values data-driven decision-making. In this role, you'll analyze and monitor digital marketing initiatives, synthesize multiple sources of customer data, and provide strategic recommendations to elevate marketing performance across diverse channels. This is a unique opportunity to become the go-to expert on customer data, ultimately shaping marketing strategies and insights that drive growth. If you thrive in a collaborative environment and have a knack for transforming complex data into clear, impactful stories, we want to hear from you.
Required Skills:
- Bachelor’s degree in statistics, marketing, computer science, or a related field (preferred)
- 1-5 years’ experience in digital marketing or digital analytics, with significant exposure to customer data and campaign insights
- Proficiency with web analytics tools such as Google Analytics, Google Tag Manager, Adobe Analytics, or similar
- Strong SQL programming skills
- Experience with cloud data platforms like Google Cloud Platform (GCP) or Amazon Web Services (AWS)
- Familiarity with marketing automation tools such as Marketo, Eloqua, or HubSpot
- Expertise in creating reports and dashboards with visualization tools like Tableau, Looker Studio, PowerBI, or QlikSense
- Excellent communication skills with the ability to translate complex analytics into understandable insights
- Ability to manage data quality, handle ad hoc requests, and develop compelling data visualizations
- Experience with Adobe Journey Analyzer or similar customer journey platforms (anticipated future use)
- Knowledge of performance metrics across paid search, organic search, programmatic display, and social media channels
- Familiarity with mobile marketing data and multi-channel customer journey mapping
- Bachelor’s degree in a relevant field
- Up to five years of relevant experience in digital analytics or marketing data analysis, ideally within large organizations managing multiple customer touchpoints
- Ability to work in a fast-paced environment with deadlines
- Candidates must be U.S. citizens or Permanent Residents to be considered for this position
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