Senior Email & SMS Specialist, UMR - Remote at UnitedHealthcare

At UnitedHealthcare, we're simplifying the health care experience, creating healthier communities and removing barriers to quality care. The work you do here impacts the lives of millions of people for the better. Come build the health care system of tomorrow, making it more responsive, affordable and equitable. Ready to make a difference? Join us to start Caring. Connecting. Growing together.

UMR, UnitedHealthcare's third-party administrator (TPA) solution, is seeking a Senior Email & SMS Specialist who is business-savvy and loves to stay busy with hands-on marketing campaign projects.

This position will support the maintenance, development and deployment of email and SMS communications (automated and ad-hoc) that meet business needs and client requirements. The Senior Email & SMS Specialist will work cross-functionally with writers, designers, developers, and other internal stakeholders to support a consumer-centric approach in the maintenance, development and execution of digital communications across the UMR business.

The ideal candidate will have experience in email & SMS with a drive to learn and expand their skill set in the digital campaign realm.

You'll enjoy the flexibility to work remotely * from anywhere within the U.S. as you take on some tough challenges.

For all hires in the Minneapolis or Washington, D.C. area, you will be required to work in the office a minimum of four days per week.

Primary Responsibilities

• Support the development of email and SMS campaigns in an accurate, efficient manner consistent with marketing strategy, campaign objectives and best practices in Salesforce Marketing Cloud and SMS software tools
• Oversee ad-hoc requests for email campaigns from start to finish, managing timelines, review processes, data stratification/segmentation, and sending the final product to UMR constituents
• Utilize excellent organizational skills to manage multiple projects under quick deadlines while being able to respond quickly and accurately to change
• Assist in engaging key business and IT stakeholders across product teams, in conjunction with the email or SMS product owners, to facilitate ideation/refinement meetings for new email and/or SMS development to meet business requirements while prioritizing key initiatives
• Follow necessary processes, procedures, and branding guidelines to ensure marketing efforts are consistent and compliant (CAN-SPAM, TCPA)
• Anticipate our UMR customers' unique needs and proactively develop solutions to meet them
• Assist in maintaining a roadmap of future email and SMS initiatives that support UMR's products and services as well as the UMR member base and private label customers
• Develop and maintain positive relationships with cross-functional team members, establish trust and credibility in a matrix organization utilizing Agile methodology, and demonstrate effective interpersonal, influence, collaboration and listening skills
• Analyze and report on the results of marketing campaigns using relevant email & SMS metrics for ad-hoc communications and larger campaigns utilizing applicable KPIs
  
  

You'll be rewarded and recognized for your performance in an environment that will challenge you and give you clear direction on what it takes to succeed in your role as well as provide development for other roles you may be interested in.

Required Qualifications

• 2+ years of digital marketing experience with exposure to email & SMS
• 2+ years of experience working within email & SMS platforms/marketing automation tools (e.g., Salesforce Marketing Cloud, Constant Contact, TailoredMail, Sherpa)
• 1+ years of experience tracking projects in a project management tool (e.g., Workfront, Smartsheet, Trello)
• Experience segmenting data for email & SMS marketing campaigns
• Working knowledge of HTML and response design for email creation and editing
• In-depth knowledge of email and SMS compliance (CAN-SPAM, TCPA) and best practices
• Must be able to learn quickly and adapt to new processes easily
  
  

Preferred Qualification

• Experience working in Salesforce Marketing Cloud
• Experience working within an Agile framework
• Experience working in a matrix organization
• Experience in the healthcare and/or health insurance industry
• All employees working remotely will be required to adhere to UnitedHealth Group's Telecommuter Policy
  
  

Pay is based on several factors including but not limited to local labor markets, education, work experience, certifications, etc. In addition to your salary, we offer benefits such as, a comprehensive benefits package, incentive and recognition programs, equity stock purchase and 401k contribution (all benefits are subject to eligibility requirements). No matter where or when you begin a career with us, you'll find a far-reaching choice of benefits and incentives. The salary for this role will range from $71,200 to $127,200 annually based on full-time employment. We comply with all minimum wage laws as applicable.

Application Deadline: This will be posted for a minimum of 2 business days or until a sufficient candidate pool has been collected. Job posting may come down early due to volume of applicants.

At UnitedHealth Group, our mission is to help people live healthier lives and make the health system work better for everyone. We believe everyone-of every race, gender, sexuality, age, location and income-deserves the opportunity to live their healthiest life. Today, however, there are still far too many barriers to good health which are disproportionately experienced by people of color, historically marginalized groups and those with lower incomes. We are committed to mitigating our impact on the environment and enabling and delivering equitable care that addresses health disparities and improves health outcomes - an enterprise priority reflected in our mission.

UnitedHealth Group is an Equal Employment Opportunity employer under applicable law and qualified applicants will receive consideration for employment without regard to race, national origin, religion, age, color, sex, sexual orientation, gender identity, disability, or protected veteran status, or any other characteristic protected by local, state, or federal laws, rules, or regulations.

UnitedHealth Group is a drug - free workplace. Candidates are required to pass a drug test before beginning employment.