Marketing Specialist at Channel | Your Partner in Funding

Description

Position Responsibilities

The Marketing Specialist supports the execution of marketing initiatives and brand strategy across multiple mediums. This role is hands-on and detail-oriented, assisting with the coordination and delivery of campaigns, content, and events, both internal and external, that enhance our brand presence and engage our audiences. Responsibilities include executing automated email campaigns, updating website and landing pages, writing and formatting marketing collateral (such as flyers, presentations, mailers, program packets), social media, public relations materials, events/conferences, menu marketing support, detailed reporting, and more. The Marketing Specialist responsibilities also include all aspects of project management: timelines and deadlines, RACI management, budget monitoring, cross-functional progress reporting, post-program performance review, and more.

The successful candidate will work directly with internal teams, including senior leadership, sales, creative services, and technology, as well as external Partners and Dealers, to build essential marketing management and critical thinking skills. The ideal candidate is organized, proactive, self-motivated, and eager to learn.

Key Tasks

• Create operational process reviews and in-house communication as needed
• Coordinate and execute marketing campaign plans and creative concepts alongside cross-functional partners, helping bring ideas to life through organized timelines and consistent brand application
• Analyze market data, competitor activities, and campaign performance to identify insights, inform decisions, and conceptualize effective strategies to achieve financial and sales targets
• Create and execute online and offline marketing tactics and content (with a concentration on email, digital ads, microsite/landing pages, and online forms) that support driving qualified leads and responses for both Dealers and Customers (Direct Borrowers)
• Use of persuasive writing skills to attract and engage customers
• Coordinate social content strategy and manage implementation; additional responsibilities for ongoing reporting on engagement and performance metrics that inform strategic optimizations (i.e., LinkedIn or other B2B platforms)
• Support work to define audience targets and reach methods within CRM systems and execute ongoing campaigns
• Collaborate with Sales to ensure all marketing material is up to date, accurate, and consistent across channels
• Create co-branded marketing collateral for Dealer relationships and a uniform onboarding experience for new accounts
• Design marketing materials and visual assets using graphic design software (i.e., InDesign, etc.), including automation software and service integrations (i.e., Marketo, etc.)
• Engage Dealers and Customers on occasion for research, testimonials, sales promotions, and education purposes
• Drive execution of the brand’s online reputation, including third-party review sites, and manage all public relations activities to enhance the company image
• Collaborate with trade show partners and Dealers to develop high-impact visual and written content and promotions for events or conferences.
• Support Dealers with marketing operations, microsite implementation, webinars, presentations, education, etc.
• Develop a detailed project plan to monitor and track progress, timelines for pending tasks, and project goals as set by Marketing leadership
• Assist in defining project scope and objectives, involving all relevant stakeholders to ensure accuracy and feasibility
• Draft copies, open briefs, manage project queue, and coordinate the creation of marketing materials
• Handle various administrative marketing duties, including association registrations, trade show requirements, and corporate sponsorship commitments as set by Marketing leadership
• Track campaign and promotion performance, prepare performance reports, and support the analysis process
• Document and summarize next steps for marketing-led meetings
• Independently identify process needs and create work stream efficiencies
• Maintain an immersive learning approach, seeking to know and understand industry and Dealer motivations, communication & competitive trends, and emerging technology
• Oversee marketing project/budget trackers and day-to-day needs
• Collaborate with Senior Sales Operations Director to customize rates and tech tools for Dealer branding
• Responsible for internal marketing platforms including updates to Tru Digital monitors and SharePoint marketing materials
• Oversee and execute the distribution of Dealer welcome kits and loyalty gifts
  
  

Requirements

Minimum Skills & Specifications

• Proficiency in Microsoft Office Suite (Outlook, Word, Excel, PowerPoint)
• Ability to thrive in a fast-paced environment and prioritize workload to meet deadlines, with minimal supervision
• Adaptable and able to pivot direction or timelines, often with short notice
• Resourceful and able to assist and collaborate effectively and efficiently with team members
• Demonstrates effective problem-solving ability and motivation to learn and grow
• Professional demeanor; ability to effectively communicate across all levels of an organization
• Excessively detail-oriented with excellent follow-up and communication skills, verbal and written
  
  

Preferred Skills & Specifications

• Experience in design, copywriting, and/or proofreading
• Experience with Salesforce CRM, Marketo, or Marketing Cloud is a plus
• Adobe Creative Suite (InDesign, Illustrator, Photoshop, Acrobat) is a plus
• Project management skills required; experience using project management tools is a plus
  
  

Education & Qualifications

• Education: Bachelor’s degree in advertising, marketing, or related field
• Experience: 1-3 years of Marketing or related experience
  
  

Company Summary

Channel is a leading provider of equipment finance and working capital funding solutions for small businesses. Utilizing customized technology and business processes, a strong balance sheet, and risk analytics, Channel provides single-source financing that supports third-party originators and their customers who have business growth opportunities and a need for capital.

Established in 2009, Channel is the one of the few full-service independent lenders offering a single source for equipment finance and working capital solutions for small and midsize business customers. The company is headquartered in Minnetonka, MN, with additional offices in Atlanta, GA, Des Moines, IA, Mount Laurel, NJ, and Marshall, MN. We are proud to be consistently rated a Top Workplace and recognized on Inc’s 500/5000 Fastest Growing Companies list for 13 consecutive years.

Channel empowers and trains team members at all levels to make quick decisions in service to our relationships and ensure the flexibility and nimbleness required to compete in today’s marketplace. We are the perfect workplace for those who are motivated and have a desire to be part of a fast-growing, agile, and diverse organization where you can make a difference every day. Here you’ll find a flexible work environment that encourages innovation and team member development. Benefits include medical, dental, and vision plans with HSA and FSA options; life insurance and disability plans; along with a generous PTO policy and employer-match company 401K plan.

Channel Partners is an equal opportunity employer. We consider all qualified applicants without regard to age, race, color, religion, sex, sexual orientation, gender identity, national origin, genetic information, national origin, disability, veteran status, marital status, family status or any other basis prohibited by law. Accommodation for applicants with disabilities is available upon request in connection with the recruitment process.

Salary Description

$60,000 - $70,000 annually + bonus