Human Factors Program Engineer at General Motors

The Role

Researchers play a critical role in uncovering insights into user needs, attitudes, emotions, and behaviors to inform product and experience design. This role partners closely with Product Management, Design, and Engineering to ensure user insights directly shape product outcomes. You will work across multiple Software and Services teams, contributing at every stage of the product development lifecycle. The ideal candidate brings a strong foundation in mixed methods research and a passion for translating insights into meaningful user experiences.

What You’ll Do

• Lead and prioritize research initiatives that deliver actionable insights to inform product and experience decisions
• Plan and conduct end to end research across exploratory, generative, and evaluative phases for both hardware and software experiences
• Design and execute research using methods such as interviews, field studies, diary studies, surveys, usability testing, and participatory workshops
• Partner with cross functional teams including Product, Design, Engineering, Sales, and Communications to shape research strategies
• Translate research findings into clear insights and recommendations that influence product direction
• Support development teams by testing concepts, prototypes, and live solutions to guide iteration
• Integrate user research throughout the product lifecycle to continuously improve the user experience

Your Skills & Abilities (Required Qualifications)

• Bachelor’s degree in Human Computer Interaction, Psychology, Sociology, Design, or related field
• 3 plus years of experience conducting user research in a product development environment
• Experience with qualitative and quantitative research methods
• Proficiency in designing and executing studies such as interviews, usability testing, and surveys
• Strong ability to synthesize research findings into actionable insights
• Experience collaborating with cross functional teams in product, design, and engineering

What Will Give You A Competitive Edge (Preferred Qualifications)

• Advanced degree in a related field
• Experience conducting research for both hardware and software products
• Familiarity with automotive, mobility, or connected product ecosystems
• Experience influencing product strategy through research insights
• Strong storytelling and communication skills

About GM

Our vision is a world with Zero Crashes, Zero Emissions and Zero Congestion and we embrace the responsibility to lead the change that will make our world better, safer and more equitable for all.

Why Join Us

We believe we all must make a choice every day – individually and collectively – to drive meaningful change through our words, our deeds and our culture. Every day, we want every employee to feel they belong to one General Motors team.

Benefits Overview

From day one, we're looking out for your well-being–at work and at home–so you can focus on realizing your ambitions. Learn how GM supports a rewarding career that rewards you personally by visiting

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Non-Discrimination and Equal Employment Opportunities (U.S.)

General Motors is committed to being a workplace that is not only free of unlawful discrimination, but one that genuinely fosters inclusion and belonging. We strongly believe that providing an inclusive workplace creates an environment in which our employees can thrive and develop better products for our customers.

All employment decisions are made on a non-discriminatory basis without regard to sex, race, color, national origin, citizenship status, religion, age, disability, pregnancy or maternity status, sexual orientation, gender identity, status as a veteran or protected veteran, or any other similarly protected status in accordance with federal, state and local laws.

We encourage interested candidates to review the key responsibilities and qualifications for each role and apply for any positions that match their skills and capabilities. Applicants in the recruitment process may be required, where applicable, to successfully complete a role-related assessment(s) and/or a pre-employment screening prior to beginning employment. To learn more, visit

How we Hire.

Accommodations

General Motors offers opportunities to all job seekers including individuals with disabilities. If you need a reasonable accommodation to assist with your job search or application for employment, email us or call us at 1-800-865-7580. In your email, please include a description of the specific accommodation you are requesting as well as the job title and requisition number of the position for which you are applying.