Social Media Coordinator at Pets Sanctuary

Pets Sanctuary exists because people care. Our social media presence is how we find those people, move them, and turn that emotion into action, whether that means adopting an animal, making a donation, sharing a story, or becoming a foster family. The Digital Content and Social Media Coordinator is the person who makes all of that happen every single day.

This is a hands-on, creative, and deeply meaningful role. You will be responsible for managing and growing our presence on LinkedIn, Facebook, and Instagram, creating original content that brings our rescue mission to life, and running campaigns that directly drive adoptions and donations. You will work fully remotely and collaborate directly with our founding leadership team, which means your ideas will be heard, your work will matter, and you will see the real-world impact of everything you create.

We are looking for someone who is not just good at social media but who genuinely loves animals and understands how to tell stories that make people stop scrolling and feel something. If that is you, we want to hear from you.

Content Creation And Publishing

• Create, edit, and publish engaging content across LinkedIn, Facebook, and Instagram on a consistent daily and weekly schedule
• Develop a mix of content formats including photos of rescued animals, adoption spotlights, success stories, behind the scenes posts, donor appreciation content, educational animal welfare posts, and campaign announcements
• Write compelling captions, headlines, and calls to action that are warm, human, and true to the Pets Sanctuary brand voice
• Source and edit photos and short videos of animals available for adoption and fostering, coordinating with our partner shelter network to obtain visual assets remotely

Adoption And Fostering Campaigns

• Create dedicated social media content for animals ready for adoption or fostering, including profile posts, featured animal spotlights, and urgent appeal content for animals who have been waiting the longest
• Monitor and respond to adoption and fostering enquiries received through social media and direct interested followers to the correct application process
• Track which animals have been featured and follow up with success story content once they find their forever homes

Donation Campaigns

• Plan and execute social media fundraising campaigns including annual giving campaigns, emergency fundraising appeals, and awareness campaigns tied to national animal welfare dates and events
• Create emotionally compelling campaign content that clearly communicates the impact of donations on the animals we rescue
• Monitor campaign performance and adjust content strategy based on engagement and conversion data

Community Management

• Monitor all Pets Sanctuary social media accounts daily and respond to comments, messages, and mentions in a timely, warm, and on-brand manner
• Build genuine relationships with our online community of followers, donors, fosters, and adopters
• Identify and engage with animal welfare advocates, rescue organizations, and potential partners online to grow our network and visibility

Brand Consistency

• Ensure all content published across every platform is consistent with the Pets Sanctuary brand voice, visual identity, and mission
• Maintain a content calendar to plan posts in advance and ensure a steady, consistent presence across all channels
• Work directly with the leadership team to align social media activity with organizational priorities, campaigns, and announcements

Reporting And Strategy

• Track key performance metrics across all platforms including follower growth, engagement rate, reach, and campaign performance
• Provide regular reports to the leadership team on social media performance and make data-informed recommendations for improvement
• Stay current with social media trends, platform algorithm changes, and best practices in nonprofit and animal welfare digital communications

Essential

• Minimum 2 years of experience managing social media accounts professionally, preferably for a nonprofit, animal welfare organization, or cause-driven brand
• Proven ability to create visually compelling and emotionally engaging content that drives real audience action
• Strong writing skills with a natural ability to match brand voice and write in a warm, human, and conversational tone
• Comfortable working independently and managing your own content calendar without day-to-day supervision
• Proficiency with LinkedIn, Facebook, and Instagram including their content formats, algorithms, and best practices
• Experience with basic photo editing and graphic design tools such as Canva, Adobe Express, or similar
• Reliable high-speed internet and a professional home working environment
• Genuine passion for animal welfare and the Pets Sanctuary mission

Desirable

• Experience with short-form video creation and editing for Instagram Reels or Facebook video
• Familiarity with social media scheduling tools such as Buffer, Hootsuite, or Later
• Experience running paid social media advertising campaigns
• Background in nonprofit communications, fundraising campaigns, or cause marketing
• Located in Colorado, which makes occasional in-person collaboration with the leadership team possible when needed, though this is not a requirement