Turf Director at The Outreach Team

The Company

The Outreach Team is a premier national field firm. We partner with organizations working to solve some of the biggest problems facing our society -- from protecting human rights to fighting climate change -- and help them build the resources they need to make an impact. We are a people-powered enterprise; our campaigns are effective because we hire diverse teams of talented people, invest in our staff, and treat them well.

The Position

To ensure success in our campaigns we need people who are experts in voter targeting and turf cutting to be the backbone of our ground operations. Turf Directors support the work of voter contact and voter registration campaigns by making sure we are reaching the right voters in the right areas every day we canvass. Successful candidates will demonstrate expertise in the many features of VAN, PDI, and GSuite, along with a willingness to learn new mapping and database management systems. We are looking for people who are familiar with the demographic profile and walkability of the districts we’ll be working in, as well as a deep concern for canvasser health and safety. Responsibilities of the Turf Director will include turf packet preparation and cutting; crew and pair assignments; canvass results data analysis; data integrity monitoring; turf and precinct tracking; GOTV strategy.

If you are passionate about using data and local knowledge to advance progressive causes, join our team as a Turf Director.

The Turf Director helps manage canvassers and Team Leads and reports to the Lead Director. The Lead Director reports to the Project Director.

Please note we accept applications on a rolling basis and conclude our hiring process as soon as the role has been filled.

Locations: Tucson, AZ

Turf Director Responsibilities

• Work with Project Directors, Lead Directors, and clients to identify target precincts, target universes, and develop strategic plans to reach key voters and constituencies in assigned locations.
• Build and maintain campaign universes, scripts, list assignments, and campaign structures within VAN or PDI to support field operations.
• Own turf management by cutting turf, creating crew assignments, organizing list distribution, and ensuring efficient execution of the field plan.
• Manage daily field operations to maximize productivity, efficiency, coverage, and voter contact goals.
• Manage, train, motivate, and support 20–50 paid canvassers by setting clear goals, driving performance, providing coaching, and holding staff accountable to established metrics and standards.
• Build, develop, and train a strong leadership team by identifying, mentoring, and promoting emerging leaders.
• Conduct ongoing quality control through shift flagging, secret shops, data audits, field observations, and performance analysis to ensure accuracy, accountability, and program integrity.
• Monitor turf performance, canvasser productivity, and campaign metrics, providing regular analysis and recommendations to improve results.
• Communicate recurring trends, quality concerns, operational challenges, and performance issues to the leadership team while ensuring timely follow-up and resolution.
• Lead meetings with directors and field leadership focused on turf management, quality control, field performance, and operational planning.
• Develop and implement training, coaching, and standards review plans to improve staff performance and maintain the integrity of campaign operations.
• Reconcile and maintain data accuracy between VAN or PDI and internal reporting systems through nightly, weekly, and monthly audits.
• Build and maintain a diverse, respectful, and inclusive team culture rooted in equity, justice, professionalism, and mutual respect.
• Foster a healthy, safe, and supportive work environment where staff can succeed, develop, and grow as leaders.
• Go into the field themselves to canvass, train staff, and lead by example.

Qualifications

Must have:

• Strong management skills, including the ability to motivate and inspire a team while also holding staff accountable to goals and expectations
• Can communicate compellingly about campaign issues and strategy
• Willing and able to listen to staff and solve problems
• Committed to equity and inclusion
• Strong work ethic; able to persevere in the face of challenges and setbacks
• Flexible; ready for the unexpected and willing to adapt to last-minute changes
• Eager to learn and open to feedback
• Advanced tech competency

Nice-to-have

• Electoral, community, or issue-based campaign experience
• Experience running paid canvasses or managing paid employees
• Background in utilizing CRSs including but not limited to VAN and Minivan
• Lead trainings on political campaign tools
• Passion for social change and activism
• Team building ability
• Attention to detail
• A track record of success meeting or exceeding goals
• Experience working in underserved or marginalized communities
• Facilitation experience
• Local knowledge/experience

Salary: The salary range for this position is $1,050 - $1450 per week depending on responsibility and experience. Performance bonuses may be awarded at the midpoint and end of the campaign. We offer a generous benefits package, including paid vacation and sick leave, health insurance, a monthly phone stipend, and hands-on, paid training. At the end of the campaign, there may be opportunities for advancement.

At The Outreach Team, we prioritize equity and inclusion. We are an equal opportunity employer and we strongly encourage Black, indigenous, people of color, women, people with previous felony convictions, members of the LGBTQIA+ community, and DACA/DAPA recipients to apply.

Equity: If you are interested in this position but don’t think you qualify for everything, please don’t let that stop you from applying!

We are an equal opportunity employer and we strongly encourage Black, indigenous, people of color, women, people with previous felony convictions, members of the LGBTQIA+ community, and others who identify with underrepresented groups to apply.