Sr Manager, Marketing Analytics at Zoro

Company Summary

Zoro.com is a leading eCommerce platform offering nearly 12 million tools, parts and supplies for our business customers. Launched in 2011, we brought a B2C-like experience to the B2B industry, and continue to be at the forefront of digital innovation at the intersection of technology and distribution. We have rapidly grown to over $1 billion in annual revenue and we're just getting started!

Job Summary

The Senior Manager, Marketing and Web Analytics is responsible for leading marketing and web analytics strategy, reporting, and measurement to support business decision-making. This role leads a team that develops attribution models, dashboards, analyses, and recommendations to improve marketing efficiency, customer acquisition, retention, website performance, and e-commerce conversion. This position partners with marketing, digital, finance, and executive stakeholders to translate complex data into practical insights and scalable decision-making tools.

Duties and Responsibilities

• Leads the Marketing and Web Analytics team by setting priorities, developing talent, and ensuring delivery of accurate, actionable insights.
• Guides measurement and optimization of the annual marketing budget through reporting, attribution, analysis, and recommendations that support marketing efficiency, return on investment, customer acquisition, and retention.
• Develops scalable dashboards, reporting frameworks, and analytical tools that help teams monitor performance, identify risks and opportunities, and make data-informed decisions.
• Establishes and maintains analytics standards across marketing and web performance reporting to support consistency, accuracy, and trust in business data.
• Translates complex data into practical recommendations that help business partners understand performance drivers, identify opportunities, and determine actions.
• Leads web analytics strategy, including website performance measurement, conversion funnel analysis, traffic quality, customer journey insights, and e-commerce performance reporting.
• Partners with cross-functional leaders to define analytics needs for strategic initiatives, campaigns, customer segmentation, channel performance, and business planning.

Qualifications

• Bachelor's degree in Statistics, Economics, Engineering, Data Science, Business, or a related field, or equivalent experience.
• 8+ years' experience using analytics to solve business problems.
• Experience leading, coaching, or developing analytics professionals.
• Experience with marketing analytics, web analytics, attribution, reporting, dashboard development, or performance measurement.
• Experience translating complex data into recommendations for business, marketing, digital, or executive stakeholders.
• Knowledge of web analytics and data tools such as Google Analytics, Adobe Analytics, BigQuery, Redshift, or similar platforms.

Preferred Qualifications

• Master's degree in a quantitative field or MBA.
• Experience applying artificial intelligence, machine learning, or advanced analytics to improve business decision-making, automate workflows, or enhance customer understanding.

Our Culture

Zoro was founded in 2011 with a simple idea: make it easy for businesses to get the tools, parts, and supplies they need to keep things running. We've grown by staying curious, moving quickly, and solving everyday challenges in smart, practical ways. Backed by W.W. Grainger and inspired by our endless assortment business model, we're on a clear path toward our next big milestone: $2 billion in revenue—and beyond.

At Zoro, we don't just follow a playbook—we help build it. You'll get to work on real problems with a supportive team that shares ideas freely, learns from each other, and celebrates wins together. Our culture is grounded in values that guide how we show up every day: Winning & Learning Together, Being Customer Obsessed, Being Transparent, and Taking Ownership. We don't have all the answers, but we're always asking good questions.

Zoro's culture has been recognized by Fortune, Best Places to Work, and Built In Chicago—but the recognition we care about most comes from our team members, who make this place what it is.

We also know that flexibility matters. Our hybrid work model gives you space to focus and the flexibility to live your life — asking team members to be onsite at least two days a week. Our Chicago HQ (right above Ogilvie Transportation Center in the Accenture Tower) is always open and ready for connection, collaboration, or just a good cup of coffee.

At Zoro, we're growing fast toward big aspirations — and we're continuously excited about the new challenges we get to solve together.

We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex (including pregnancy), national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or expression, protected veteran status, or any other protected characteristic under federal, state, or local law. We are proud to be an equal opportunity workplace. We are also committed to fostering an inclusive, accessible work environment that includes both providing reasonable accommodations to individuals with disabilities during the application and hiring process as well as throughout the course of one's employment. Should you need a reasonable accommodation during the application and selection process, including, but not limited to use of our website, any part of the application, interview, or hiring process, please advise us so that we can provide appropriate assistance.